What is the appeal of the super large sports specialty store “Alpen TOKYO”, a new landmark in Tokyo?

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The Alpen Group, the No. 1 selling sports retailer in Japan, has opened its largest flagship store in history, a 1-minute walk from the east exit of JR Shinjuku Station. On the huge floor with 2 basement floors and 8 floors above ground, there are 3 stores: ``Sports Depot Flagship Store'', a general...

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AlpenGroup operates retail stores for sports and leisure goods. ``SPORTS DEPO'', a general sports shop, ``Alpen Outdoors'', an outdoor specialty store, and ``GOLF5'', a golf specialty store, are open nationwide, offering sporting goods from famous sports brands as well as highly fashionable apparel and shoes. We offer a wide selection of products and services that will satisfy all sports enthusiasts.

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Alpen TOKYO's three specialties

1. One of the largest stores in Tokyo with the largest selection of products

Comprises flagship stores for three business categories: Sports Depot, Alpen Outdoors, and Golf 5

The site area is 12,000m2, one of the largest in Tokyo.

The largest selection of sports items in Tokyo! Over 200 outdoor brands and over 100 golf brands available

2. Experience-based stores where you can try before you buy

There are experience spaces set up throughout the store where you can thoroughly try out the items

The facility is fully equipped, including a tent test area where visitors can try out how to set up and store tents, and one of the largest test batting stations in Tokyo, with eight stations across four different types.

3.In-store decoration that emphasizes the texture of real materials

The basketball section uses flooring made from the same material as NBA courts.

The running section will feature track materials used in the new National Stadium

The soccer sales area is equipped with Recaro seats, which are used in famous stadiums around the world, and other carefully selected interior decorations are scattered throughout the store.

Sports Depot Flagship Store Shinjuku

This new "sports mecca" delivers excitement to customers with a sophisticated sales space that emphasizes the texture of real materials and an overwhelming selection of products, the largest in Tokyo, in each category.

Basement 2nd floor Baseball/Softball

1. The largest selection in Tokyo

A total of 1,200 gloves (1,800 items) and 500 bats (1,500 items)

2. Mizuno certified specialty store "BSS Shop" will be permanently established

We have introduced the "BSS Shop," which is a proof that the store is a Mizuno-certified baseball/softball specialty store. We display goods used by professional players, including products that are only available in the store.

3. We also provide a variety of processing services, including styling and embroidery.

Basement 1: Tennis, table tennis, badminton, volleyball, swimming

1. An overwhelming selection

Tennis and badminton rackets: 400 models, over 3,000 items

2. A sales space made with the same materials as famous tennis courts

The sales floor is equipped with the same "DecoTurf" hard court flooring as the tennis courts at Ariake Tennis Forest Park, and customers can try on a wide selection of tennis shoes, totaling more than 1,500 items in 150 different models.

3. Try out a wide variety of rackets in the swing space

We have over 100 test rackets for tennis, over 80 for badminton, and over 40 for table tennis. You can also rent a test racket to try it out before purchasing.

1st floor running

1. An overwhelming selection

We have an overwhelming selection of running shoes, over 5,000 items, for all runners, from daily use to entry-level and elite runners, as well as track and trail running. We carry a wide range of popular brands, including On, Hoka One One, Nike, Asics, Adidas, and Mizuno.

2. Sales floor made with the same material as the track used in the New National Stadium

The surface material of the sales floor is the same as that used for the athletics track at the New National Stadium. In a space filled with an authentic atmosphere, you can experience the comfort of the shoes in an exciting way.

3. Sidas' latest sole measuring device "FEET BOX EVO"

We have installed the latest measuring equipment equipped with an HD camera that can measure the soles of your feet with high accuracy in just a few seconds. Our staff will recommend shoes that will fit your individual feet based on the measured volume and arch type.

1st floor basketball

1. An overwhelming selection of basketball shoes

Basketball shoes: 250 items, over 2,500 items

We have a wide range of products, from on-court items to off-court cultural apparel, including Jordan brand items, and have developed an assortment that can be enjoyed by a wide range of people, from core players to basketball fans.

2. Sales space uses flooring made of the same material as NBA courts

The floor surface is made of FIBA-certified flooring material, which is also used in the NBA, creating an atmosphere that allows you to feel the excitement of an actual game.

3. Replica uniforms for over 20 NBA teams

They have replica uniforms for over 20 teams, including Nike, Mitchell & Ness, and the Lakers and Nets, which are popular in Japan. They also have junior wear, so parents and children can enjoy shopping together.

2nd floor soccer

1. Assortment of spikes

Spikes: 250 items in total, over 3,000 items Junior spikes: 100 items in total, over 1,000 items

We have introduced Mizuno's foot measurement device to help you choose the right shoes. We will suggest spikes that suit each individual.

2. Sales space designed to resemble a grass stadium

The fitting area will be equipped with Recaro seats, the same seats found on the benches of many famous stadiums around the world, allowing visitors to try on a variety of cleats while feeling as if they were in a famous stadium.

3. Replica uniforms for over 30 teams

We also have a wide selection of replica uniforms for over 30 teams, including popular teams such as Paris Saint-Germain, Real Madrid, and Manchester City, to delight soccer fans both in Japan and overseas.

2nd floor: Men's apparel

1. Brand corners for nine famous brands

The store features nine brand corners, including Adidas, Nike, New Balance, Under Armour, Puma, Descente, Oakley, New Era and Tigora. It offers a wide range of products, from functional training wear to the standard athleisure "sports lifestyle" wear.

2. Development of famous brands and limited edition AlpenTOKYO products

We sell apparel and shoes from eight famous domestic and international brands that are only available through our outlets, and we also offer products that are exclusive to Alpen Tokyo.

3. Providing recommended outfits via digital signage

The digital signage on the floor will introduce recommended outfits worn by Sports Depot staff from across the country. You can also shop online by scanning the QR code on the signage to access the EC site.

3rd floor: Kids' apparel

1. A lineup of stylish items with a focus on functionality

We offer items that specialize in functionality, such as functional T-shirts with excellent sweat absorption and quick drying properties for children who sweat easily, and T-shirts with excellent sweat absorption and quick drying properties. We also have products that parents and children can enjoy coordinating together.

2. Developing thinking skills at the kids' play space " Alpen meets Think! Think! "

The store is equipped with educational games that allow you to use your mind and body to solve problems and develop your thinking skills using large touch panels. It is a sales floor where parents and children can enjoy shopping together.

Alpen Outdoors Flagship Store Shinjuku

In addition to major brands such as Snow Peak, Coleman, and The North Face,

A new "holy land of outdoor activities" with the largest selection in Tokyo, with over 200 brands in total, including core brands that are not often available at other stores.

3rd floor: Outdoor apparel

1. A total of 21 brands

The store will carry 21 brands, including The North Face, Patagonia, Chums, Columbia, and more, with approximately 17,000 items from popular outdoor apparel brands. In addition, Nike's outdoor line, NIKE ACG, will be sold at seven stores, including Alpen TOKYO.

2. The North Face: One of the largest selections in Tokyo
The North Face, which boasts one of the largest selections in Tokyo, offers a rich selection of over 6,000 items, including outdoor apparel, bags, accessories, and more.

4th floor trekking

A new "holy land of mountains" offering a wide selection of products covering everything from low mountains to 3000m altitudes, from full-scale mountain brands to brands suitable for low mountain hikes and core brands that are not widely available at stores.

1. A wide range of products covering everything from low mountains to 3000m-class mountains

We offer shoes and trekking bags to suit a variety of climbing styles, from hiking to climbing Mt. Fuji and climbing the Alps in the snow-free season. We stock over 700 shoes in 100 categories, and over 500 trekking bags in 250 categories.

2. A total of 26 brands, from classic brands to long-established manufacturers

They carry authentic mountain brands such as Sportiva and Rover, as well as brands suitable for low-altitude hiking such as Salomon, Columbia, and Gregory. They also carry Grivel, the oldest existing alpine gear manufacturer, and Ortvoek, an avalanche gear brand founded in Munich, Bavaria, Germany.

3. Advice on choosing shoes from dedicated staff

Our specialized staff, who are well versed in trekking, will diagnose the shape of your feet and provide accurate advice and "premium custom insoles" that are tailored to each individual customer's foot shape.

5th floor: Camping equipment

1. The largest outdoor and camping mecca in the city

The store offers a wide range of products from 240 brands, approximately 70,000 items, and seven sales areas divided into different scenes. In addition to the "LIVing", "DINing" and "SLEEPing" sales areas already available in existing stores, the Shinjuku store will offer new sales areas such as "AKARI", "TAKIBI", "SOLO" and "FOOD", offering a realistic store experience.

2. The wooden deck, the symbol of Alpen Outdoors

The wooden deck, a symbol of Alpen Outdoors, is located in the center of the floor. The seasonally changing scene exhibits mean that there is always something new to discover, making this the greatest feature of Alpen Outdoors, allowing for a more realistic experience.

3. Develop a sales floor proposing new outdoor scenes

We have developed sales areas with exciting seasonal "suggestions" such as "COOKING," "bonfires," "playing in the snow," and "playing in water."

4. A corner where you can try out pitching tents

Alpen Outdoors' popular "tent test corner" is now available at the Shinjuku store, where you can set up three tents at the same time. You can try out all of the 350+ tents available at the Shinjuku store.

5. The largest famous brand section in Tokyo

The store will have the largest brand corners in Tokyo for The North Face, Snow Peak, Coleman, Logos, Nordisk, DOD, and Alpen Outdoors. The North Face brand corner specializing in camping will be the first to be opened at Alpen Outdoors.

8th floor: Skiing and snowboarding

In the winter season, we carry ski and snowboard equipment. Our staff, who are well versed in skiing and snowboarding, will help you choose the best product and give you the right advice. Our skilled staff will also use specialized equipment to process your skis and snowboards to suit your individual needs. Our skilled staff will use specialized equipment to process your skis and snowboards to suit your individual needs.

Golf 5 Flagship Store

We have a wide selection of golf products, from golf wear to clubs. We have the largest selection of clubs in Tokyo, including used clubs,

A new "golf mecca" that allows customers to choose the club that's best for them, with a test drive system that utilizes test drive stations with 8 stations of 4 types

6th floor: Golf wear, golf shoes

1. Proposing total coordination that can be enjoyed from head to toe

We carry a total of 28 brands of golf apparel and 14 brands of golf shoes, offering a diverse range of products from those with the ultimate in golf functionality to those that can also be used as lifestyle wear.

2. The first golf specialty store, "the HOUSE Alpen TOKYO"

TheHOUSE Alpen TOKYO, a concept shop of TSI Holdings, will open for the first time in a golf specialty store. In addition to an overwhelming selection of products from various brands, including PEARLY GATES, customers can experience attentive customer service from the brand staff.

3. Brand corner with a wide selection of famous brands

Each floor will have brand corners for Callaway, Descente Golf, Le Coq Golf, Beams Golf, Polo Golf, and Briefing Golf. The golf shoe corner, centered around an impressive wall sales area with a grassy background, offers a total of over 150 items, the largest selection among the five golf stores in Japan. Shoe fitters certified by each manufacturer have been gathered from all over the country, and will suggest golf shoes that are perfect for the shape of your feet and your outfit.

7th floor: Golf clubs, used clubs, golf balls, hard accessories

1. A test corner boasting an overwhelming selection of 2,000 test clubs

We have prepared test stations with 8 stations for 4 types, the largest number in Tokyo. We will help you choose the best club for you. In addition, we have set up test stations for women. It is a sales floor where all customers can feel comfortable and enjoy themselves.

2. Japan's largest used golf club section with over 3,000 clubs

Demand for used golf clubs is on the rise, and we have the largest selection in Japan, with over 2,500 clubs in stock. We take full advantage of our used golf club purchasing services at 204 stores nationwide, and we have a selection of the best products from all over the country, including not only the most popular clubs from major brands, but also low-priced products.

3. TaylorMade shop-in-shop is born!

A shop-in-shop for the popular golf brand "TaylorMade" has opened. In addition, this shop will be a "SELECTFIT STORE" carefully selected from among the authorized dealers and will sell limited models. You can actually try out the limited models and order custom-made clubs that can be finely customized from the head to the shaft, loft angle to lie angle.

4. Installation of a general customer consultation counter

We have set up a general consultation counter to answer any concerns golfers may have. For beginners and novices, we not only provide advice on how to choose clubs and a rough budget for each item, but also suggest a style to match the golf course you plan to play at, and recommend courses and practice ranges.

5% OFF + Tax Free Coupon

5% OFF + Tax Free Coupon

Participating stores: AlpenTOKYO, AlpenFUKUOKA and duty-free stores nationwide

・Expiration date: December 31, 2025

・Please present the coupon screen at the register.

・Cannot be used in conjunction with other discounts. ・Tax-free applies to purchases of 5,500 yen or more (tax included).

・To get tax exemption, you will need the purchaser's ID/passport/travel permit/etc.

(Proof of your status as a tourist visiting Japan is required.)

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Address: 3-23-7, Shinjuku, Shinjuku-ku, Tokyo 160-0022, Japan

Business hours: Weekdays 11:00-22:00 / Saturdays, Sundays and holidays 10:00-22:00

*Business hours may change during the New Year holidays.

Nearest station: 1 minute walk from the East exit of JR Shinjuku Station

https://store.alpen-group.jp/alpentokyo/CSfTokyoTop.jsp

Written by

AlpenGroup

Aichi

AlpenGroup operates retail stores for sports and leisure goods. ``SPORTS DEPO'', a general sports shop, ``Alpen Outdoors'', an outdoor specialty store, and ``GOLF5'', a golf specialty store, are open nationwide, offering sporting goods from famous sports brands as well as highly fashionable apparel and shoes. We offer a wide selection of products and services that will satisfy all sports enthusiasts.

more
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