Would you like to travel back in time and enjoy the Showa era? (1)

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The Showa period (1926.12.25~1989.1.7) is the era name of Japan. It lasted 64 years. In Bungotakada City, Oita Prefecture, there is a place called ``Showa Town.'' It's like a theme park, and it's a shopping street where you can see, eat, play, buy, and fully experience the Showa era. Well then, let'...

Latest update : 2024.02.20

Showa toys

``Dagashi Shop Dream Museum'' is a place where you can find toys from the Showa era. Approximately 60,000 items are on display, including a collection of famous characters such as Astro Boy and Ultraman.

the beginning of a dream

There was a toy that a boy cherished when he was a child.
This is a bonus car model that comes with sweets.

Although it was cheap, the boy loved the toy and always kept it in his pocket.
However, one day it fell out of my pocket without me knowing.
The boy who lost his toy was very disappointed.

Later, when the boy grew up, he started a business selling candy.
One day, I happened to come across some sweets lying around in a customer's warehouse.

“It’s the same model car I had!”

At that moment, memories from decades ago came back to me in the palm of my hand.

Candy Shop Dream Museum

Since that day, I started collecting toys little by little, and before I knew it, I had accumulated hundreds of thousands of toys over the course of several decades.

A portion of it is now on display at a museum for everyone to enjoy.
The boy's lost toy started his collection of hundreds of thousands of dollars.

It was like the beginning of a dream.
It is currently on display near the entrance of the museum, so please come and find the ``beginning of your dream.''

The person on the right is Hironobu Komiya, director of the Candy Shop Dream Museum.

Dagashi

The director is in the candy business, so we named the museum ``The Candy Shop's Dream Museum.''

A candy store generally refers to a store that sells cheap sweets.
In the early to mid-Showa period, many families could not afford to buy toys, so candy manufacturers sold toys in boxes as extras with sweets.

In this way, children who could not afford toys were able to play with them, so candy stores were an irreplaceable presence for children.

Even now, there are candy shops all over Japan with the theme of ``dagashiya''. Please try finding your favorite Showa-style sweets.

Click here for the map of Candy Shop Dream Museum

Written by

Japan International Tourism Association

Oita

In April 2018, the "Inbound Promotion Association OITA" was established as a collection of individuals and companies in Oita Prefecture that promote inbound tourism (travel by foreign visitors to Japan). Later, in July 2023, it was reorganized and renamed as the General Incorporated Association "Inbound National Promotion Council" and focused on four issues in the tourism industry: "Developing tourism human resources," "Discovering tourism materials and collecting information," and "Disseminating information and promoting." In order to solve the problem of "improving the receiving environment," we are developing various projects nationwide based on specific measures.

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