Toyama food and sake tasting event "Ichiyo Ichie" held in Akasaka, Tokyo

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The first "Ichi-Ya Ichi-Kai" event was held over two days, on Tuesday, April 16th and Wednesday, April 17th, 2024. We would like to introduce the event.

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Established by Shigeru Aoi, CEO of Atom Co., Ltd., which has a connection with Toyama, Kitanihon Shimbun, which represents Toyama, and Ayumu Ishikawa, a professional baseball player from Toyama. We are a team that connects something with Toyama and creates new businesses together with Toyama. If you define “regional revitalization” as creating a sustainable society by making use of the characteristics of each region in Japan to put a brake on the overconcentration of Tokyo, the “regional awakening” that Toyamato is aiming for is completely different. have a concept Instead of being led by the local government or government, many people with a love for Toyama will rediscover the charm of Toyama, take pride in it, and spread it around the world on their own initiative. Ultimately, the main character is “people”, and I believe that the diversity of people mixed together will enhance the appeal of Toyama.

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What is One Night Encounter?

We held a party to enjoy Toyama ingredients and sake in a luxurious manner throughout the year at "SABASU" in Akasaka, Minato-ku, Tokyo. At the first Spring Ingredients event, participants enjoyed fresh ingredients that were caught on the morning of the event, with the mysterious "firefly squid" and the jewel of Toyama Bay, "white shrimp," as the main dishes.

A once-in-a-lifetime encounter, reminiscent of a refined tea ceremony, a tradition passed down in Japan

"One Night, One Eve" offers a series of special moments, savored with ingredients that are only available on that night, and with different guests and in different locations.

In that one and only moment, we felt a connection with the people who were there, and we enjoyed the food with all five senses - not just taste, but touch, hearing, sight and smell - and we are delighted that these all came into harmony, creating a wonderful moment and place.

What is the charm of Toyama?

The Sea of ​​Japan was formed when the Japanese archipelago separated from the Asian continent approximately 25 million years ago.

The deepest point of Toyama Bay is over 1,200 meters deep near the center, making it one of Japan's three deepest bays, alongside Suruga Bay and Sagami Bay.

Toyama Bay is so rich in marine resources that it is also called a "natural fish pond," and is home to approximately 500 species of fish and shellfish out of the approximately 800 species that are said to be distributed in the Sea of ​​Japan.

And then there's Toyama Prefecture, with its majestic Tateyama mountain range.

From the top of Mt. Tateyama to the bottom of Toyama Bay, there is an elevation difference of approximately 4,000m, and Toyama is blessed with an abundance of seafood and mountain produce, so the chef personally selects and purchases ingredients unique to the region to deliver fresh, seasonal flavors.

Enjoy carefully selected Toyama food and sake

Cooking is about "measuring reason."

There is a reason behind every combination of delicate techniques and carefully selected materials.

The focus in 2024 will be on Namekawa City, Toyama Prefecture, with Iguro Kazuto, head chef of Kosugi Sushi Nagomi, a famous restaurant in Namekawa that was also featured in the Michelin Guide Hokuriku 2021 Special Edition, presenting "One Night, One Encounter" each season.

For pairings , Bar de Mitomi Manager Tsuda Mizuki has selected seasonal sake from Toyama to perfectly match the dishes.

Enjoy the essence of luxury with food at "One Night, One Encounter"

After the meal, you can wash down your palate with Fujiokaen's Toyama Bocha tea and take a break. We offer the No. 1 product in the Fujiokaen Hojicha category, which brings out the natural sweetness and soft aroma to the fullest.

I can't wait for the next "One Night, One Encounter."

Introduction of the dishes and sake served this time

Welcome Drink Shiraiwa Brewery IWA 5 Assemblage 4

Rock mozuku seaweed, red snow crab x Fumigiku Brewery Haneya Kasumi Sake (spring limited edition)

Deep-fried white shrimp x Uozu Sake Brewery Honami Alpha (limited edition Mifumo-mi sake)

Firefly squid kelp-cured, sashimi, Toyama Bay sashimi x Takazawa Sake Brewery AKEBONO ARIGATO

Firefly squid shabu-shabu × Chiyozuru Sake Brewery Chiyozuru rei ssue

Nigiri Sushi 8 pieces × Hayashi Sake Brewery Hayashi 5 Million 5

The next Ichi-Ya Ichi-Kai event is scheduled for Tuesday, July 30th and Wednesday, July 31st, 2024. Please come and enjoy Toyama's food and sake!

Inquiries about Hokuriku Toyama

Email address: info@toyamato.jp

Phone number: 076-471-5030

Website: https://toyamato.jp

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TOYAMATO Co., Ltd.

Toyama

Established by Shigeru Aoi, CEO of Atom Co., Ltd., which has a connection with Toyama, Kitanihon Shimbun, which represents Toyama, and Ayumu Ishikawa, a professional baseball player from Toyama. We are a team that connects something with Toyama and creates new businesses together with Toyama. If you define “regional revitalization” as creating a sustainable society by making use of the characteristics of each region in Japan to put a brake on the overconcentration of Tokyo, the “regional awakening” that Toyamato is aiming for is completely different. have a concept Instead of being led by the local government or government, many people with a love for Toyama will rediscover the charm of Toyama, take pride in it, and spread it around the world on their own initiative. Ultimately, the main character is “people”, and I believe that the diversity of people mixed together will enhance the appeal of Toyama.

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