Odakyu Ace: A Convenient Shopping Mall at Shinjuku Station

Odakyu Ace is a shopping mall located on the B1F of Shinjuku Station. It can be reached on foot from the the west exit of JR Shinjuku Station.

Odakyu Ace is divided into a North Building and a South Building, and it takes less than five minutes to walk between them. The North Building is recommended for its row of takeout gourmet restaurants, called SHINJUKU DELISH PARK. The wide variety of snacks, including bento boxes, side dishes, bread, and drinks, makes it a popular spot for breakfast before traveling or for lunch on weekdays.

The South Building has a variety of cafes where you can sit and relax, as well as restaurants.

This article provides an easy guide to the Odakyu Ace tenants, perfect for sightseeing in Shinjuku, shopping, or business trips. We'll highlight the shops, recommended menus, and other must-see features.

How to Get to Odakyu Ace from Shinjuku Station

To get to Odakyu Ace from JR Shinjuku Station, first head to the west ticket gate of JR Shinjuku Station.

After exiting the ticket gate, go to the left and you will see a sign that says " Towards the West Exit Underground Plaza ." Follow the signs and walk for about one minute to the underground plaza.

The route up to this point is the same for both the North and South Buildings.

How to get to the North Building where Shinjuku Delicious Park is located

To head to the North Building, keep the rotary in the underground plaza on your left and walk towards the police box on your right.

After passing the police box to the left, you will see a shutter with " SHINJUKU DELISH PARK " written on it in front of you.

If you follow the signs, you will arrive at JUICE STAND BUBBLES, one of the tenants at SHINJUKU DELISH PARK.

How to get to the South Building, where shopping spots and restaurants are located

To head to the South Building, follow the signs for the Keio Line while keeping the rotary in the West Exit Underground Plaza on your right.

You will then see the Shinjuku West Exit Plaza Event Corner in front of you, so turn left just before the event corner.

If you continue walking straight for about 30 seconds, you will arrive at the entrance to the South Building, surrounded by shops like Cha no Ikedaya and Dashi Chazuke + Niku Udon En.

Both the North and South Buildings of Odakyu Ace are about a 3-minute walk from the West Exit ticket gates of Shinjuku Station.

It can be accessed via an underground passage, so it's safe even on rainy days or when you have a lot of luggage.

8 Shopping & Dining Options to Enjoy in Odakyu Ace's South Building

The South Building of Odakyu Ace is an area that can be walked around in about five minutes, and is currently home to 18 shops and restaurants.

If you walk from the JR side, you will arrive at the entrance surrounded by Cha no Ikedaya and Dashi Chazuke + Niku Udon En, but if you approach from the Toei Shinjuku Line side, you can also access it from the entrance where Cocokara Fine and Family Mart are located.

As a result, the entire South Building is busy with people coming and going at any time of the day.

From here, we will introduce some recommended stores in the South Building that are always bustling with customers.

1. Cha no Ikedaya - A selection of the finest Japanese teas from Japan

Cha no Ikedaya was founded in 1945. It is a long-established tea shop that always examines, purchases, and blends tea with the tea lover in mind, so you can always buy fresh tea.

They carry all kinds of Japanese tea, including green tea, roasted green tea, and brown rice tea, all of which are made in Japan.

One tea that has been gaining popularity recently is that produced by Maruku Oyama in Uji City, Kyoto Prefecture. It is garnering attention as a "low-caffeine matcha" that has 80% of the caffeine removed using a new technique that uses only water for extraction.

Also, canned matcha is especially popular among foreign visitors. It is so popular that they can't keep up with replenishing stock.

There are many other things to see at Cha Cha no Ikedaya, such as the ability to purchase on-demand roasted coffee beans and enjoy freshly brewed matcha on the spot. The shop is also available to give advice on tea, making it a recommended shop for those who want to learn more about Japanese tea.

2. Gyoza Hohei: Enjoy the exquisite combination of gyoza and sake

Gyoza Hohei is a gyoza (potsticker) specialty restaurant that originated in Gion, Kyoto. One of only eight stores in the world, it is located in the Odakyu Ace South Building.

The restaurant is small, with five table seats and five counter seats, but this means the distance to the kitchen is close and it has a cozy atmosphere with the aroma of grilling gyoza wafting through the air.

The gyoza potstickers are available in two flavors: Chinese chive garlic and ginger. Ginger is especially popular among ladies, as it can be eaten without worrying about the smell.

The gyoza, which are carefully cooked one at a time, are a masterpiece with the perfect balance of crispy skin and juicy filling.

The Chinese chive and garlic-flavored gyoza are served with vinegar soy sauce, and the ginger with a special miso sauce, giving the dish a rich, meaty texture.

The best time to come is between 11:00 and 17:00. The lunchtime menu is available for a long time, so adults can enjoy a late lunch or early dinner while sipping on some sake.

3. JINS: An excellent selection of glassed with cutting-edge eyeglass designs

JINS, located in the center of the South Building, is an international store that is visited by many foreign visitors.

The secret to their popularity is their excellent selection of frames and the convenience of being able to take your glasses home in as little as 30 minutes if the lenses are in stock.

The lineup changes depending on the season and stock, but recently frames that highlight the handiwork of artisans from Sabae City in Fukui Prefecture, known as the "city of glasses," as well as frames in collaboration with popular anime characters, have been selling out one after another.

Collaboration goods with anime characters will end as soon as stock runs out (photographed in March 2025)

Another attractive feature of JINS is that even if you don't have a prescription, you can have your eyes tested and have glasses made on the spot.

Why not spend some time searching for that one favorite frame from the many available, like a treasure hunt?

Multilingual support is available, including English, German, French, Chinese, and Korean, so even if you don't understand Japanese, you can take the eye exam with peace of mind.

4. Dashi Chazuke + Niku Udon En: Enjoy the authentic taste of Japanese food casually

The exquisite dashi chazuke will change your concept of ochazuke dishes eaten at home. It is Japanese fast food that allows you to enjoy the authentic taste of a Japanese restaurant in a casual setting. You can also enjoy "niku udon" with its specially selected chewy noodles and plenty of beef cooked in dashi and ginger.

This luxurious dashi chazuke is made with fresh red sea bream and a rich sesame sauce with several kinds of nuts.

The beef cooked in dashi is moist and rich with a gentle flavor. The dashi, full of flavor, clings firmly to the smooth udon noodles.

5. Hakone Soba Honjin: Enjoy delicious soba noodle dishes

At Hakone Soba Hakone Odakyu Ace South Building Store, they use soba noodles made with coarsely ground flour that includes the outer skin, soup with a strong dashi flavor, and shrimp tempura, in order to create a taste that is one level above the Hakone Soba brand. They also have a handmade rice ball specialty store, Oda Musubi, which is proud of its rice balls made with carefully selected ingredients.

The spacious interior of the restaurant has a high counter, a low counter, and table seating, and in addition to Honjin's most popular menu item, shrimp tempura tempura (soba or udon), they also offer a soba/udon and rice bowl set from 10am.

Kakiage Tempura Soba is a famous dish from Hakone and a very popular item. At Honjin, they use small shrimp for the kakiage tempura, and each one is carefully fried by hand.

The White Rice Rice Ball with Salmon uses Hitomebore rice from Miyagi Prefecture Tome City , and high-quality seaweed produced in the Harima Harima Nada, an area overlooking Awaji Island in the Setouchi Inland Sea. The moment you take a bite, you'll be addicted to the sweetness of the rice and the saltiness of the salmon.

6. Cafe Terrace Silhouette: Delicious coffee and cigarettes

Cafe Terrace Silhouette is a coffee stand that was established in 1966 within the Odakyu Underground Department Store (now Odakyu Ace).

Since its founding, it has been a pure kissaten (traditional Japanese café) where all seats are non-smoking, and it has been loved by the smoking enthusiasts of Shinjuku. After April 1, 2020 (following the enforcement of the Tokyo Metropolitan Passive Smoking Prevention Ordinance), we verified with the relevant authorities and, having met all necessary conditions, we are now operating as a shop where smoking is permitted.

Their specially-brewed and roasted coffee is perfect for pairing with tobacco! Enjoy their smoky coffee brewed by hand.

In addition, you can enjoy a special daily lunch from 11:00 to 16:00 on weekdays. The set comes with a salad and a drink.

7.Top-notch fast food: Burger & Specialty Cafe Lotteria

Enjoy hamburgers and drinks in a relaxed atmosphere! Lotteria is convenient for a meal or a break while shopping or traveling.

The Exquisite Cheeseburger is made with a 100% beef patty, topped with a melted cheese sauce made from a blend of cheddar cheese and four types of cheese (Gouda, cheddar, mascarpone, and Parmesan), and sandwiched between a soft and chewy bun - it's delicious!

8. Shinwa Soba: A soba restaurant whose motto is "Delicious! Cheap! Fast!"

Shinwa Soba opened over 50 years ago at Shinjuku Odakyu Ace. They still cherish and preserve the "flavor of our soup stock" that has been loved by customers since the shop's early days.

Croquette Soba is a delicacy that combines the nostalgic croquette with specially made broth.

The North Building: A treasure trove of gourmet foods

The North Building is roughly divided into two areas: SHINJUKU DELISH PARK and Cafe Rally.

SHINJUKU DELISH PARK is an area of approximately 1,000 square meters that houses breakfast and prepared food shops, bread and gift shops, and an eat-in space for ramen.

It is connected to the Shinjuku Nishiguchi HALC, which houses BIC CAMERA and Odakyu Department Store, so it is a busy area with a lot of foot traffic at any time, mainly consisting of office workers and tourists.

Cafe Rally is a coffee shop that can be used in a variety of situations, such as meeting up at Shinjuku Station, enjoying a conversation with a friend or partner in the afternoon, or when eating alone.

You can spend an elegant moment while looking out through the glass at the hustle and bustle of the North Building.

The delicious Parfait,Cream Anmitsu,and Cream Soda all made with carefully selected ice cream produced in-house are highly recommended.

SHINJUKU DELISH PARK: An exciting food-themed park!

The concept of SHINJUKU DELISH PARK is to "satisfy the small wishes of people passing by." True to that philosophy, SHINJUKU DELISH PARK is lined with over 20 gourmet restaurants.

SHINJUKU DELISH PARK is actually divided into six parks each with different business hours. PARK1, which mainly sells bento boxes, rice balls, side dishes, bread, and fruit juice, is open from 8:00 to 20:30 on weekdays (10:00 to 20:00 on weekends and holidays).

PARK 2, 3, and 5, which sells cakes, Western sweets, and organic ingredients, are open from 10:00 to 20:30 on weekdays (10:00 to 20:00 on weekends and holidays).

From here, we will introduce in detail 6 popular restaurants that foodies should definitely check out. We will also explain the occasions when they are used and their popular menu items.

Bonta Bonta in PARK 1: A great choice for breakfast or lunch

Bonta Bonta is a rice ball specialty store that uses the highest quality rice, Kinmemai. It is popular for its luxurious rice balls filled with lots of ingredients and the convenience of being able to eat them with one hand.

On weekdays, it's a popular breakfast and lunch spot for office workers, and on weekends, it's bustling with tourists preparing for trips and foreign visitors looking to buy Japanese rice.

Among the most popular ingredients are the spicy and addictive Dosanko spicy cod roe and the sour handmade tuna mayonnaise. Another attraction is that it comes in a plastic case so you don't have to worry about it losing its shape.

If you feel like onigiri alone isn't enough for you, you can also buy it in combination with fried chicken or onigiri.

Pastel in PARK2: Treating yourself to exquisite Western sweets

Pastel is a Western-style confectionery shop whose best-selling product is the Smooth Pudding, a dessert released in 1993. This pudding goes down smoothly and is the perfect treat to reward yourself for all your hard work.

In addition to pudding, you can also purchase desserts filled with chunks of fruit. The shop has many other attractive features, such as regular collaborations with popular characters.

Why not choose one to enjoy while taking a break in the eat-in space next door (inside PARK1)?

Azabu Karinto in PARK3: Discover karinto, a type of traditional Japanese sweet delights

PARK3 is an area where you can find souvenirs unique to Tokyo and long-established Japanese and Western confectionery stores. Among them, the karinto from "Azabu Karinto" is highly recommended.

Karinto is a traditional Japanese confectionery that is made by kneading flour, water, yeast, salt, etc., frying it, and then coating it in sugar syrup and drying it. This confection is said to have a history of over 1200 years.

Azabu Karinto offers a wide range of karinto suitable as souvenirs, from karinto that can be purchased for around 500 yen to small bags that can be shared. There are also rare flavors such as maple sugar, matcha, and honey, so you can enjoy visiting the store to find your favorite flavor.

Kodawariya in PARK 5: Find healthy ingredients

As the name suggests, Kodawariya is a retail shop that sells products made with organic ingredients, additive-free products, and products made using traditional manufacturing methods. The store is packed with condiments, rice accompaniments, vegan bento boxes, organic vegetables, and fruits.

One of the most unusual items is the smoothies offered as baby food.

They offer a range of baby products made using organic fruits.

These products are not just for children, but also chosen for personal consumption.

Please take your time to look around the store and find your favorite organic ingredients.

Suminoe in Park 5: Popular bakery products that always sell out

Suminoe is a bakery that is committed to using simple ingredients to bring out the flavor of the wheat used. Since opening at SHINJUKU DELISH PARK in 2022, it has been popular with people of all ages, regardless of gender or age.

Particularly popular are the chocolate bread made with French chocolate and the "Mottainai Project" bread set, which was created in response to the recent food waste problem. For the set, the bread left over from the previous day is bagged and sold for 500 yen only in the morning (while stocks last).

This set contains more than 1,000 yen worth of bread, making it popular with regulars and a rare item if you come across it. The Mottainai Project kills two birds with one stone by reducing food waste at a great price, so it's definitely something you should check out if you're visiting SHINJUKU DELISH PARK in the morning.

#ShinjukuChikaRamen: Hosting ramen shops from all over Japan on a weekly basis

#ShinjukuChikaRamen is a rare type of shop where the tenants change once a week, and ramen shops from all over Japan open here. So far, many famous shops have opened here, including those featured in the Michelin Guide and TripAdvisor.

The uniqueness of being able to eat a different ramen every week in the same place makes this a popular spot not only with tourists but also with office workers.

Why not check the latest information regularly and try your favorite ramen?

Shop and Dine at Odakyu Ace within Shinjuku Station

Odakyu Ace, which is divided into North and South Buildings, is a spot packed with organic household goods, souvenirs, and takeout gourmet shops. You can enjoy a fulfilling shopping experience, shopping for various daily necessities in one place and discovering selected gourmet foods.

One of the reasons it's easy to visit is that it's directly connected to Shinjuku Station, making it easy to get to even on rainy days.

If you remember where it is, Odakyu Ace is a great shopping facility for window shopping on your date or before a meeting. Be sure to check out the stores that are in the mall and drop by when you're sightseeing in Shinjuku.

Written by

Shinjuku Flags/ Shinjuku Nishiguchi HALC (Odakyu SC Development Co., Ltd.)

Tokyo

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