SEGA STORE TOKYO: The First Flagship Store in Japan

SEGA STORE TOKYO is situated on the sixth floor of Shibuya PARCO, seamlessly blending SEGA’s storied legacy with its innovative vision. Guests can discover over 800 meticulously curated products, including limited-edition collectibles, character merchandise, and licensed items from beloved franchises such as Sonic the Hedgehog and Yakuza. This vibrant new hub promises fans an immersive experience, offering a fresh way to connect with SEGA’s worlds and creative universe.

Featured Products and Merchandise

The flagship store offers an eclectic mix of exclusive, limited-edition, and signature merchandise that appeals to fans of all ages. Here’s a closer look at some of the standout items:

1. Sonic the Hedgehog × Kousuke Kawamura Limited Toy

This special collectible combines SEGA’s beloved mascot with the artistic vision of collage artist Kousuke Kawamura. Using his signature shredder and collage techniques, Kawamura has created a one-of-a-kind Sonic figure that challenges traditional toy design, making it a must-have for collectors and art lovers alike. Only available at SEGA STORE TOKYO, it’s part of a limited-edition collection celebrating Sonic’s iconic status.

2. SEGA Cooro™ Plush Series

This new plush toy series features adorable characters from SEGA’s popular franchises, designed to be cute and accessible. The cozy plush toys, such as Sonic, Tails, Knuckles, Amy, Shadow, and Dr. Eggman from Sonic the Hedgehog, exude charm with their rounded, huggable forms.

From the Yakuza series, fans can find plush versions of Kiryu Kazuma, Ichiban Kasuga, and Goro Majima, perfect for display or snuggling. The series’ message is to bring companions that evoke warmth and nostalgia, with some plushies small enough to carry around, making them perfect travel or gift items.

3. Limited-Edition Character Goods

The store also features a broad range of character merchandise, including figures, keychains, apparel, stationery, and accessories, all drawn from SEGA’s extensive IP. Many items are exclusive to the store, offering fans a chance to own products that cannot be found anywhere else.

4. Exclusive Collaborations and Art Toys

SEGA has teamed up with renowned artists and designers to produce unique collaboration items. These include art toys, stylish figure collections, and limited-edition merchandise inspired by SEGA characters and games. These items highlight SEGA’s commitment to blending pop culture art with gaming heritage.

5. Collector’s Items and Limited Releases

Rare and limited-edition collectibles such as specially designed shirts, enamel pins, and art prints will be available seasonally or during special events, encouraging repeat visits and anticipation among fans and collectors.

If you are a fan of SEGA and its iconic video games, SEGA STORE TOKYO is the perfect destination to explore exclusive merchandise, rediscover beloved franchises, and experience the company's vibrant universe firsthand.

Visit SEGA STORE TOKYO

Shop Name: SEGA STORE TOKYO
Hours: Monday to Sunday, 10:00 – 21:00
Location: Tokyo, Shibuya, 15-1 Udagawacho, Shibuya PARCO, 6th Floor,
Official Website: https://www.sega.jp/segastore/tokyo/

Information and picture source: PR TIMES