Want to try some delicious sake? Tokoname's sake breweries and famous sake

—Visiting sake-producing areas in Chita Peninsula, a brewing town that has continued since the Edo period—
Sake is one of the food cultures that Japan takes pride in. The Chita Peninsula, home to a culture of brewing, has long been a place where sake brewing has flourished, supporting the prosperity of sake. Tokoname City is no exception, producing famous sake that is still beloved to this day. This time, we will be highlighting two long-established sake breweries! We will also be sharing information about the inside of the breweries and shops. Please enjoy the sake of Tokoname, a town of artisans, which is made with great care and effort.
- Table of Contents
- Sawada Sake Brewery
- Morita Taste House "Morita Sake Brewery"
- \Introducing shops in the city🍶/
Sawada Sake Brewery



Sawada Sake Brewery was founded in 1848 (the first year of the Kaei era) at the end of the Edo period. During the Meiji period, they made a great contribution to improving the quality of sake brewing, such as successfully developing a method for making yeast starter by adding lactic acid, which became the basis for the "fast fermentation" method that is now mainstream in sake starter brewing. Since then, in this town where artisans have gathered since ancient times, they have pursued sake brewing that is close to everyday life, with the aim of evolution and tradition.
Sake "Shiraoi"
In 1951, the sake Shiraoi won first place at the first Aichi Prefecture Sake Brewing Competition. The name "Shiraoi" is said to have been named by the founder, Gihei Sawada, by combining "white," which conveys the meaning of "beauty" as in "carefully handling the best ingredients and polishing the rice until it becomes white," and "old," which conveys the meaning of "longevity and mature skills."
Tour of Sawada Sake Brewery
Sawada Sake Brewery continues to use traditional methods, such as brewing sake in wooden barrels. The sake is carefully brewed by hand, with minimal use of machinery. You can also tour the brewery by prior reservation, so be sure to come and experience traditional Japanese techniques first-hand!





Click here for more information about Sawada Sake Brewery!
Morita Taste House "Morita Sake Brewery"



The brewery "Morita" was founded in 1665. Starting with sake brewing, the company continues to preserve the flavors of Japanese fermented seasonings that are indispensable to the Japanese dining table, such as miso, tamari soy sauce, mirin, and cooking sake. Morita has combined 350 years of traditional techniques with a flexible sensibility to decorate dining tables from the Edo period to the Reiwa period, and into the future.
Rich and delicious "Nenohi"
Nenohi's sake is characterized by its "rich and delicious flavor." The best rice for sake brewing, "Yamada Nishiki," is carefully polished to a rice polishing ratio of 35% or less. The rich, umami flavor goes well with strongly flavored dishes, and shows its true value as a sake to be enjoyed with meals. The daiginjo sake "Kinmon Nenohi" has won many awards at the National New Sake Tasting Competition. The brewing water is spring water from Mt. Ontake in Kiso, and the sake is brewed by skilled brewers who are particular about both water and rice.
Morita Taste House
The museum was built by renovating an old miso storehouse from 180 years ago. The restaurant, located in a space lined with rows of cedar barrels, serves dishes that make use of the flavor of soybean miso, including the specialty miso stewed udon, and is a popular place of relaxation for locals. The Aji-no-kan also houses a permanent exhibition of the 15th head of the family, Akio Morita, one of the founders of Sony. The photographs on display are a selection that highlights Akio Morita's humanity, and include documents that show his friendship with Michael Jackson, allowing visitors to feel the passionate spirit of this man who loved Japan and traveled around the world.



Click here for more information about Morita Aji no Yakata "Morita Sake Brewery"!
\Introducing shops in the city🍶/
Inoueya Rice and Sake



Inoueya Rice and Sake sells both sake and rice in one place. They carry a wide variety of sake made in the prefecture, and the refrigerated shelves in the back are lined with carefully selected sake. You can also ask them to polish your rice, so you can easily buy fresh rice.
Click here for more information about Inoueya Rice and Sake!
🍶Please enjoy the deep world of Japanese sake♪🍶
We promote tourism with the slogan "Happy Come On TOKONAME," which expresses our desire that "everyone who visits Tokoname City will be able to experience its various charms, feel happy and joyful, and go home with the power of happiness (happiness) that will give them energy for the next day."
The contents on this page may partially contain automatic translation.