Tokyo's latest sneaker culture! Edo-themed sophisticated space "atmos Ginza"

Atmos is a leader in sneaker culture not only in Tokyo but throughout Asia.

"atomos" is a sneaker and apparel shop that has stores not only in Tokyo but also in Thailand, Indonesia, Malaysia, and the Philippines.

The shop name "atmos" comes from the word "atmosphere." It was chosen with the desire to be a shop that "is as natural as the atmosphere."

Atmos opened in Harajuku, Tokyo in 2000. With sneakers as fashion as its theme, it has been leading sneaker culture not only in Tokyo but in Asia for over 25 years.

The new atmos in Ginza has an Edo theme

"atmos Ginza" opened by atmos in Ginza 3-chome on January 31, 2026.

When you enter the store, you'll notice a large sneaker wall. Atmos is a store that mainly sells sneakers and apparel, and the sneaker wall beautifully displays many of the products they carry.

Atmos carries sneakers in collaboration with national brands and exclusive models. They also actively engage in marketing activities, such as test launches of their latest products.

Atmos Ginza is filled with much more than just the sneaker wall. As a place where the good old traditions of Edo, which value not only chic but also practicality, intersect with cutting-edge culture, Ginza remains a place of aspiration for many. The store's minimalist yet memorable interior, stripped of all unnecessary elements, is befitting of such a place and speaks to the store's high level of perfection as a space.

Ceiling and store entrance art inspired by "Edo wooden lattice"

There are particularly large pieces of art at the entrance to the atomos Ginza store, at the back of the store, and to the left of the cash register. Not only these pieces of art, but the ceiling design inside the store is inspired by Edo wooden latticework.

Edo wooden lattice, also known as Edo Kumiko, is a woodworking technique that combines high-quality Japanese wood by sawing and joining thin strips. Edo wooden lattice, which developed in Edo as a decorative element for shoji screens and railings, can express delicate patterns.

The beauty of Edo wooden latticework is given a modern twist in the ceiling and the fixtures behind the cash register at atmos Ginza.

"Kanjigraphy" wall art

Inside the atmos Ginza store, there is what looks like a giant stamp on the wall.

The giant seal-like impression beneath the Edo wooden lattice art is a kanjigraphy piece by artist SNEAKERWOLF , who reinterprets traditional Japanese "Edo characters" as contemporary art. The letters for "atmos" are arranged in a way that resembles Edo-style calligraphy.

Additionally, on the other side of the "atmos" noren curtain inside the store, you will find a Kanjigraphy artwork inspired by countless lanterns. The wall artwork, reminiscent of colorful lanterns, features the word "LOVE." This was inspired by the message that "the world lacks love."

It is an art that expresses a profound worldview, pursuing refined beauty and functional beauty rather than flashiness.

The new atmos Ginza store is filled with the distinctive atmos cultural elements, and is a space where carefully selected sneakers and apparel quietly reside. The store is not just a place to shop, but also a base for spreading Tokyo's sneaker culture to the world.

Limited-edition items exclusive to the newly renovated atmos Ginza

In conjunction with the renovation of atmos Ginza in early 2026, apparel featuring "Kandigraphy" created by "SNEAKERWOLF" will be released.

The limited edition atmos Ginza items include a T-shirt with "atmos" printed on the chest and back, which is arranged like Edo characters, a zip-up hoodie, and socks with "atmos" as a focal point. These items, made with black and white fabric colors, bring a touch of "Edo" to street style.

The tree-lined street facing atmos Ginza

Atmos Ginza is located in Ginza 3-chome. The store faces Namiki-dori Street and is close to large, well-known stores such as MUJI Ginza and UNIQLO TOKYO.

Namiki-dori is located southeast of the main road, Nishiginza-dori. Namiki-dori is a narrow one-way street, but it is bustling with people visiting Ginza for sightseeing and shopping, both on weekdays and holidays.

Atmos Ginza is located on the first and basement floors of a building on Namiki-dori Street, and is easily recognizable by a blue sign featuring the brand logo. Once you open the silver door and step inside, you'll find yourself in a refined, quiet space, away from the hustle and bustle of Ginza.

Atmos Ginza also has concept pieces that share some of the same concepts as those at the Atmos Sendagaya and Kyoto stores.

Atmos has over 30 stores in Japan alone, including all four of its affiliated brands. It has a limited store in Sendagaya, and also has a store in Kyoto, which is popular with foreign tourists.

The "shoetree" pieces, which are on display at the atmos Sendagaya and Kyoto stores, have also been installed at atmos Ginza in conjunction with the store's recent renovation. In keeping with the sophisticated atmosphere of atmos Ginza, the shoetree pieces are designed with a dignified look in mind.

atmos also opens an online shop

Atmos has not only physical stores but also an online shop where you can take your time to choose from products categorized by category, not just men's and women's.

However, there are also products that can only be purchased at a physical store, such as limited edition items at atmos Ginza. Be sure to visit atmos Ginza and experience the store's Edo-themed concept, which combines chic and practicality.