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Disseminating grandma's "secret miso" to the world!ーYufuin Yunohira Onsen Yamashiroya
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Many people think of kaiseki cuisine when they think of ryokan cuisine. There are many items such as fish sashimi and simmered dishes, and it is common to add local specialties and beef. However, there are other popular menus that have been loved by each ryokan for many years. Therefore, this time w...
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An inn located in Yunohira Onsen, Yufuin-cho, where you can feel the atmosphere of the stone pavement, you can fully enjoy the abundant baths. In addition, popular dishes are full of seasonal ingredients such as "Oita Bungo Beef". It has also been certified as one of Kyushu's 88 hot springs.
Eggplant Miso Dengaku
This is a simple dish of fried eggplant with a special sweet miso sauce, but it is the most popular dish on the menu.
In fact, this miso is a secret miso that has been made for 50 years by the 83-year-old mother of the proprietress of Ryokan Yamashiroya.
It is made by adding sake, mirin, and sugar to regular white miso and simmering it for a long time.
In the past, many customers came in search of that secret flavor.
However, due to the influence of the new coronavirus that has spread all over the world, the number of guests has decreased at once, and the opportunity to serve the dishes that we are proud of has completely disappeared.
"I can't forget that taste" "I want to eat it again"
Encouraged by such voices, I decided to take the plunge and commercialize this miso.
The product is "grandmother's secret miso".
In addition to the popular sweet “Dengaku miso”, we added “mustard vinegar miso” and “garlic miso” to variations.
With this, we are able to deliver the nostalgic taste of Ryokan Yamashiroya to customers who cannot come to stay.
In addition, this flavor was popular with people overseas, so we started crowdfunding with the aim of exporting it overseas in the future.
Recruitment targets are all over the world.
As a result of recruiting for about 2 months, we achieved 244%, which greatly exceeds the initial target!
There were 128 support cases from all over the world.
By country, the United States has the most after Japan, followed by Taiwan, Australia, Singapore, etc.
Encouraged by the result of this crowdfunding, we made further improvements aiming for full-scale overseas expansion. That is "Black sweet miso".
This miso is a sweeter, darker version of the traditional sweet ``Dengaku miso''. It can be used not only as a sauce for Japanese food, but also for sweets (such as ice cream). Great compatibility as a sauce!
We sincerely hope that not only customers who have visited us in the past, but also many customers who want to know about Ryokan Yamashiroya through this product and want to taste authentic cuisine again someday.
An inn located in Yunohira Onsen, Yufuin-cho, where you can feel the atmosphere of the stone pavement, you can fully enjoy the abundant baths. In addition, popular dishes are full of seasonal ingredients such as "Oita Bungo Beef". It has also been certified as one of Kyushu's 88 hot springs.
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