[Hotel Oriental Express Tokyo Kamata] 4th industry-academia collaboration project “Nori Nori Nori Plan” & “Kamata Sweets Tour Plan” targeting X generation men and women

Industry-academia collaboration project 4th edition

The collaboration project with Nihon Kogakuin College started in 2020, and this year will be the fourth edition. Nippon Kogakuin is a comprehensive vocational school with 99 specialized courses in 34 departments in 6 colleges, including Nippon Kogakuin Vocational School in Ota Ward and Nippon Kogakuin Hachioji Vocational School in Hachioji City.

The two accommodation plans being sold this time were attended by 66 people in total, including 22 first-year students and 12 second-year students from the hotel/tourism course, and 32 first-year students from the secretarial/administration/e-business course. selected from among them.

We set the challenge of ``something that only a hotel in Kamata, Ota Ward can do,'' and evaluated the validity of the concept and whether the content is unique and unique that other hotels don't have.We also took into account presentation skills and adopted overall excellent ideas. I did.

In May 2023, hotel staff gave a lecture on "the process from planning to commercialization of lodging projects at hotels," and the project began in earnest. This year, we asked them to create an accommodation plan that incorporates original ideas unique to Kamata, Ota Ward, targeting "Gen Unlike the concept rooms we sold in the past three projects, which were limited to one room per day, our goal is to create accommodation plans that can sell more rooms.

In September, each team made a presentation in front of the hotel staff, presenting the "Nori Nori Seaweed Plan" for first-year hotel and tourism course students and the "Kamata Sweets Meguri Plan" for first-year students from the Secretary/Administration/e-Business course. ” was decided to be adopted. The two selected proposals were shared among each course, and we held numerous meetings, including online, to refine the content. As part of their classes, students performed a wide variety of tasks, including creating posters and POP announcements, promoting on SNS, selecting bonus items, and negotiating with stores.

This project is based on the ``Co-Creation Hotel'' strategy, a regional co-creation strategy promoted by Hotel Management Japan Co., Ltd. Hotel Oriental Express Tokyo Kamata, which will celebrate its 5th anniversary in 2024, will continue to aim to be a hotel that discovers, creates, and develops charm together with the region, in order to provide unique stay experiences to our guests. .

Hotel Oriental Express Tokyo Kamata Accommodation Plan Page

“Nori Nori Plan” & “Kamata Sweets Tour Plan” Accommodation Plan

Accommodation period until February 29th (Thursday)

Sales price Single 9,400 yen~, Twin 5,900 yen~ (per person price), Triple 5,000 yen~ (1 person price)

Content

[Norinori Nori Plan]

Take the seaweed quiz, learn trivia about seaweed that you'll want to share with others, eat a healthy seaweed menu rich in minerals at a restaurant in Kamata, and have a day full of seaweed!

[Bonus] Kamata seaweed map created by students (seaweed wholesalers, seaweed menu providers, sightseeing spots, etc.)
*There are special benefits for visiting the store depending on the store. Small gift for quiz participants, seaweed chazuke, canned flavored seaweed *One each per person.

[Kamata sweets tour plan]

The students selected stores where you can enjoy a variety of sweets, including locally loved pure cafes and popular Western and Japanese sweets. Parents and children can enjoy walking around Kamata while visiting sweets shops in Kamata!

[Bonus] Kamata sweets map created by students (coffee shops, sweets shops, tourist spots, etc.)
*Sweets gift from a Western confectionery manufacturer located in Ota Ward *One gift per person

Some other products are sold inside the hotel.

■Top 3 recommended points of the plan by students!

Norinori seaweed plan

① You can sample seaweed at the Japanese tea specialty store "Kannan Chaso", which is within walking distance from the hotel!
② Dr. Nori from tomorrow? ! Enjoy the “Seaweed Quiz” devised by students!
③ If you're feeling peckish, take a breather with the bonus ``Nori Chazuke'' and ``Flavored Nori Cans''!

Kamata sweets tour plan

① Students can visit sweets shops in Kamata that have been carefully selected by themselves!
②Generation X can enjoy a wide variety of sweets with their children!
③Local cafes have Instagram-worthy sweets that you'll want to take photos of!

*Published contents may change depending on the situation.

■Team leader comment

Hotel and Tourism Course 1st Year “Nori Nori Plan”

We did not expect that our plan would be adopted, but all team members worked together to create a plan that could convey the appeal of Kamata. I went to the Omori Nori Hometown Museum in Ota Ward and learned a lot not only about seaweed, but also about Ota Ward, the birthplace of the seaweed farming industry. We recommend staying with us if you want to spend a day a little different from your usual day.

Secretary/Administration /e- Business Course 1st Year “Kamata Sweets Tour Plan”

I put my all into the presentation and am genuinely happy that the plan I spent about three months thinking about was chosen. Although we didn't have much time due to preparations for the school festival, our team members helped each other and the preparations went smoothly, so I am filled with gratitude. We have personally visited and selected this store, so we can recommend it with confidence. Please enjoy Kamata's delicious sweets and walking around town.

■Comment from the instructor in charge of Nihon Kogakuin College

This year's students are independent and have a sense of responsibility. It was also impressive to see how everyone worked together and helped each other beyond their individual roles. This time, we have a lot of negotiations with stores and are taking on a highly difficult challenge, but I feel that communicating with many people outside of the university will lead to student growth. The students worked hard to create the concept room for the past three times, and their success led to this year's success, making it a very valuable experience for the students.