Would you like to travel back in time and enjoy the Showa era? (3)

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Would you like to travel back in time and enjoy the Showa era? (3)

The Showa era is the era name of Japan. (1926.12.25~1989.1.7) It lasted for 64 years. In Bungotakada City, Oita Prefecture, there is a place called ``Showa Town.'' It's like a theme park, and it's a shopping street where you can see, eat, play, buy, and fully experience the Showa era. Well then, let's leave with me! Let's go! This time it's an active craftsman from the Showa era!

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Japan International Tourism Association

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In April 2018, the "Inbound Promotion Association OITA" was established as a collection of individuals and companies in Oita Prefecture that promote inbound tourism (travel by foreign visitors to Japan). Later, in July 2023, it was reorganized and renamed as the General Incorporated Association "Inbound National Promotion Council" and focused on four issues in the tourism industry: "Developing tourism human resources," "Discovering tourism materials and collecting information," and "Disseminating information and promoting." In order to solve the problem of "improving the receiving environment," we are developing various projects nationwide based on specific measures.

Active craftsman from the Showa era

The town of Showa was not just a place that created the atmosphere of the Showa era.

Most of the shops originally located in Showa Town have been in business in this town for decades.

That's why a variety of shops related to daily life have existed since ancient times, from popular restaurants and butchers to electronics stores and drug stores.

Would you like to travel back in time and enjoy the Showa era? (3)

There are people who have witnessed the poverty of the early Showa period, the struggle of the middle period, and the prosperity of the latter period.

They are still working in shops in this town, cheerfully showing off their skills and offering hospitality with smiles.

Would you like to travel back in time and enjoy the Showa era? (3)

82 year old confectioner

``Japanese and Western Sweets Mont Blanc'' is a cake shop that was founded in the Showa era and offers Japanese and Western sweets.

The first owner has passed away, but the mother and daughter continue to run the shop.
The wooden molds of the confectionery that the first generation loved were large and featured a variety of motifs, indicating that making luxurious confectionery was a trend for weddings and other celebrations during the Showa era.

Would you like to travel back in time and enjoy the Showa era? (3)

Japanese and Western sweets Mont Blanc

There are also Japanese sweets that have remained popular for many years.
The Japanese sweet ``Fukiji'' is an elegant confectionery made of white bean paste wrapped in puff pastry mixed with green seaweed.
It goes perfectly with the gentle taste of Japanese tea.

We also have a wide variety of sweets such as cakes, castella cakes, and ice cream. The cake “Pon Poko” made with a raccoon motif is especially cute!

Would you like to travel back in time and enjoy the Showa era? (3)

My mother is 82 years old this year.
The store has been in operation for 58 years since its establishment. It is also popular with overseas tourists.

If you come to the Showa town, be sure to come and meet the active Showa sweets artisans!

Would you like to travel back in time and enjoy the Showa era? (3)

"Showa no Machi" looks like a theme park, but it is not a theme park.
Because there is a unified theme of the Showa era, you feel like you are in a Showa theme park, but the people who live here are living their normal daily lives.

Therefore, the shop here does not pretend to be something artificial like a theme park, but continues to welcome customers even today by maintaining the warmth, brightness, and honesty of the good old Showa era. It's a wonderful place to be.

If you want to travel back in time to the Showa era, go to "Showa Town" in Bungotakada City, Oita Prefecture.

Japanese and Western confectionery Mont Blanc

Japanese and Western confectionery Mont Blanc

992-15 Shinmachi, Bungotakada City, Oita Prefecture 879-0628
Founded in 1996 in Showanomachi, Bungotakada City, Oita Prefecture. It is a Japanese and Western confectionery shop that has inherited the traditional taste with reliable technology inherited from the previous generation. The flagship product is Fukiji, a confectionery made by wrapping white bean paste with green laver in a pie. Other Japanese sweets such as castella, dorayaki, and monaka. Western confectionery such as raccoon-shaped cake Pompoko. For takeout, you can also enjoy Showa soft serve ice cream, soybean flour mochi sundae, and drinking cream soda jelly.

Japan International Tourism Association

In April 2018, the "Inbound Promotion Association OITA" was established as a collection of individuals and companies in Oita Prefecture that promote inbound tourism (travel by foreign visitors to Japan). Later, in July 2023, it was reorganized and renamed as the General Incorporated Association "Inbound National Promotion Council" and focused on four issues in the tourism industry: "Developing tourism human resources," "Discovering tourism materials and collecting information," and "Disseminating information and promoting." In order to solve the problem of "improving the receiving environment," we are developing various projects nationwide based on specific measures.

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