Would you like to travel back in time and enjoy the Showa era? (3)
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The Showa era is the era name of Japan. (1926.12.25~1989.1.7) It lasted for 64 years. In Bungotakada City, Oita Prefecture, there is a place called ``Showa Town.'' It's like a theme park, and it's a shopping street where you can see, eat, play, buy, and fully experience the Showa era. Well then, let...
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In April 2018, the "Inbound Promotion Association OITA" was established as a collection of individuals and companies in Oita Prefecture that promote inbound tourism (travel by foreign visitors to Japan). Later, in July 2023, it was reorganized and renamed as the General Incorporated Association "Inbound National Promotion Council" and focused on four issues in the tourism industry: "Developing tourism human resources," "Discovering tourism materials and collecting information," and "Disseminating information and promoting." In order to solve the problem of "improving the receiving environment," we are developing various projects nationwide based on specific measures.
Active craftsman from the Showa era
The town of Showa was not just a place that created the atmosphere of the Showa era.
Most of the shops originally located in Showa Town have been in business in this town for decades.
That's why a variety of shops related to daily life have existed since ancient times, from popular restaurants and butchers to electronics stores and drug stores.
There are people who have witnessed the poverty of the early Showa period, the struggle of the middle period, and the prosperity of the latter period.
They are still working in shops in this town, cheerfully showing off their skills and offering hospitality with smiles.
82 year old confectioner
``Japanese and Western Sweets Mont Blanc'' is a cake shop that was founded in the Showa era and offers Japanese and Western sweets.
The first owner has passed away, but the mother and daughter continue to run the shop.
The wooden molds of the confectionery that the first generation loved were large and featured a variety of motifs, indicating that making luxurious confectionery was a trend for weddings and other celebrations during the Showa era.
Japanese and Western sweets Mont Blanc
There are also Japanese sweets that have remained popular for many years.
The Japanese sweet ``Fukiji'' is an elegant confectionery made of white bean paste wrapped in puff pastry mixed with green seaweed.
It goes perfectly with the gentle taste of Japanese tea.
We also have a wide variety of sweets such as cakes, castella cakes, and ice cream. The cake “Pon Poko” made with a raccoon motif is especially cute!
My mother is 82 years old this year.
The store has been in operation for 58 years since its establishment. It is also popular with overseas tourists.
If you come to the Showa town, be sure to come and meet the active Showa sweets artisans!
"Showa no Machi" looks like a theme park, but it is not a theme park.
Because there is a unified theme of the Showa era, you feel like you are in a Showa theme park, but the people who live here are living their normal daily lives.
Therefore, the shop here does not pretend to be something artificial like a theme park, but continues to welcome customers even today by maintaining the warmth, brightness, and honesty of the good old Showa era. It's a wonderful place to be.
If you want to travel back in time to the Showa era, go to "Showa Town" in Bungotakada City, Oita Prefecture.
In April 2018, the "Inbound Promotion Association OITA" was established as a collection of individuals and companies in Oita Prefecture that promote inbound tourism (travel by foreign visitors to Japan). Later, in July 2023, it was reorganized and renamed as the General Incorporated Association "Inbound National Promotion Council" and focused on four issues in the tourism industry: "Developing tourism human resources," "Discovering tourism materials and collecting information," and "Disseminating information and promoting." In order to solve the problem of "improving the receiving environment," we are developing various projects nationwide based on specific measures.
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