Sanrio Characters Heartful Festival in Okayama, Mori no Machi Grace
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A summer filled with "thank yous" and "smiles" with Sanrio's popular characters! The Sanrio Characters Heartful Festival in Okayama , Mori no Machi Grace will be held from Friday, July 25th to Sunday, August 31st, 2025 at Mori no Machi Grace.
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Okayama Prefecture is located in the Chuo of Western Japan, and is known as the "Land of Sunshine" due to its warm climate and little rain throughout the year. It is conveniently located halfway between famous tourist spots such as Kyoto, Osaka, and Hiroshima, and is also the gateway to Shikoku via the Great Seto Bridge. Okayama is also known as the "Fruit Kingdom," and the fruits that grow in the warm climate of the Seto Inland Sea and sunshine are of the highest quality in terms of sweetness, aroma, and flavor. You can enjoy seasonal fruits such as white peaches, Muscat grapes, and Pione grapes! Okayama is also home to world-famous tourist spots such as Okayama Castle, Okayama Korakuen Garden, one of Japan's three most famous gardens, and Kurashiki Bikan Historical Quarter, which are renowned for their history, culture, and art!
A special exhibition held to commemorate the 115th anniversary of the Ryobi Group, a corporate group that supports regional transportation and urban development in Okayama Prefecture .
Popular exhibits and content from locations such as South Korea, Tokyo, and Sanrio theme parks will be featured.
Enjoy the world of Sanrio with precious contemporary art by Hello Kitty designer Yamaguchi Yamaguchi, immersive photo spots, greetings, workshops, and limited edition merchandise for sale. Enjoy a heartwarming summer with Sanrio's popular characters, loved by people of all ages.
- Table of Contents
- Advance tickets will go on sale at Lawson Ticket and other outlets from Tuesday, July 1st!
- Overview of "Sanrio Characters Heartful Festival in Okayama, Mori no Machi Grace"
- Introducing the venue contents!
- Workshop
- Merchandise sales
- Ticket sales Advance tickets come with an original goods set!
Advance tickets will go on sale at Lawson Ticket and other outlets from Tuesday, July 1st!
For those who purchase advance tickets, adult tickets will come with an original A5 clear file, and children's tickets will come with an original sticker. These special designs, available only here, will make your memories of the event even more vivid.
Overview of "Sanrio Characters Heartful Festival in Okayama, Mori no Machi Grace"
Event period: Friday, July 25th to Sunday, August 31st, 2025, 10:00-18:00 (last entrance 17:30)
Location: Mori no Machi Grace Special Venue (10-12 Ishii 2-chome, Kita-ku , Okayama City )
Organizer: Ryobi Holdings Co., Ltd.
Planning: Sanrio Co., Ltd./Sanrio Entertainment Co. , Ltd.
Sponsored by: Okayama Prefecture, Okayama City, Kurashiki City, Okayama City Board of Education, Kurashiki City Board of Education, Okayama Prefecture Cultural Federation
Introducing the venue contents!
Hello Kitty Art Exhibition
Valuable contemporary art by Hello Kitty designer Yamaguchi Yamaguchi is on display.
The impressive 100-size painting is a must-see.
Sanrio Characters Town
A zone based on the image of a town full of characters.
There will be seven huge balloons of popular characters that you can take photos with. There will also be a panel exhibition where you can learn the secrets of the 90 unique characters.
Sanrio Lovers School
We are bringing you a special version of the school-themed zone from the "Sanrio Lovers Party" event, where you can experience the Sanrio character cafe and shop "Sanrio Lovers Club," which was held for a limited time in Ikebukuro , Tokyo in March 2024.
Greeting Land
Characters will come to visit the event venue.
Check the event's official website for schedules and more!
Workshop
Fairy Tale Workshop
You can make name plates with the Okayama-exclusive designs "Heart Ribbon" and "Peach"!
Mini erasers all you can
Pack the case with 14 character mini erasers in any combination you like.
Unglazed pottery painting experience
Color your characters in your own style and create original objects!
Merchandise sales
Get your hands on the limited edition Heart Ribbon series goods for this event! The special designs, in which the characters write their wishes for happiness on the ribbons so that everyone will be happy, are originals that can only be bought here. *Available while supplies last.
Ticket sales Advance tickets come with an original goods set!
[Admission fee]
Advance tickets:
Adults (high school students and above) + original clear file (A5 size) set: 1,500 yen
Children (junior high school students and under) + Original Sticker Set: 800 yen
Children under 3 years old are free
Same-day tickets:
Adults (high school students and above) 1,500 yen / Children (junior high school students and below) 800 yen / Free for children under 3 years old
*Half price for those who present a disability certificate (half price for one accompanying person)
*All prices include tax
[Sales period]
Advance tickets: July 1st (Tue) - July 24th (Thu) 2025
Same-day ticket: July 25, 2025 (Friday) to August 31, 2025 (Sunday)
[Sales Method]
·internet
(1) Lawson Ticket (Lawson Ticket)
Please issue your ticket on the website or at the Loppi machine (L code: 64156) in store.
·over the counter
(1) Ginzaya Play Guide
Address: 1-10-35 Okayama Prefecture , Kita-ku, Okayama City, Kita Ward
Business hours: 10:00-18:00 (Closed every Tuesday)
(2) Ryobi Store locations (Ryobi Platz/ Mori no Marché/Fresh Marché/Parks)
*Click here for the map and opening hours of each store.
* Advance tickets only available
·venue
(1) During the event (July 25th to August 31st), same-day tickets will be sold at the entrance to the venue.
Sanrio Characters Heartful Festival in Okayama, Mori no Machi Grace| Official website
You can switch languages on the site.
© 2025 SANRIO CO.,LTD. APPROVAL NO.P170409-10
Okayama Prefecture is located in the Chuo of Western Japan, and is known as the "Land of Sunshine" due to its warm climate and little rain throughout the year. It is conveniently located halfway between famous tourist spots such as Kyoto, Osaka, and Hiroshima, and is also the gateway to Shikoku via the Great Seto Bridge. Okayama is also known as the "Fruit Kingdom," and the fruits that grow in the warm climate of the Seto Inland Sea and sunshine are of the highest quality in terms of sweetness, aroma, and flavor. You can enjoy seasonal fruits such as white peaches, Muscat grapes, and Pione grapes! Okayama is also home to world-famous tourist spots such as Okayama Castle, Okayama Korakuen Garden, one of Japan's three most famous gardens, and Kurashiki Bikan Historical Quarter, which are renowned for their history, culture, and art!
The contents on this page may partially contain automatic translation.
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