This summer's first! NAKED, INC. new event "NAKED "OMATSURI"" will be held in Marunouchi, Tokyo, transforming the area into a cutting-edge summer festival venue

Enjoy the Japanese summer in Marunouchi, like a new tourist spot in Japan! Open until 10pm, promoting the nighttime economy

NAKED, INC., a creative NAKED, INC. that has created new experiences at Tokyo's most famous spots, such as Tokyo Tower and Shinjuku Gyoen, has decided to hold a festival at Maru Building Hall, located right next to Tokyo Station. The area around Tokyo Station, the closest to Marunouchi, is a popular tourist spot, attracting many inbound tourists. Mitsubishi Estate and NAKED, INC. have teamed up to plan a summer festival in the Marunouchi area where visitors can enjoy Japanese summer experiences and culture. In addition, as part of efforts to promote the nighttime economy for tourists, the festival will be open until 10pm so that hotel guests near Tokyo Station can enjoy a Japanese experience into the night.

A giant AI-equipped "talking" Daruma doll livens up Marunouchi's summer! A summer festival unique to the city that combines Japanese tradition with cutting-edge technology

This exhibition is an experiential event that utilizes NAKED, INC.'s cutting-edge technology to bring you the fun of Japanese festivals and enjoy the standard festival gourmet food all at once. We will deliver cutting-edge summer festival experiences unique to the city, such as a digital art experience where you can take commemorative photos while participating in the most famous festivals in Japan, a Bon Odori dance time livened up by the AI ​​art object "AI BIG DARUMA" that can talk to you, a festival stall where you can get yakisoba toppings with a digital shooting gallery, daruma-patterned candy apples and Japanese-style shaved ice, and more.

＜Details of “NAKED “OMATSURI” Eat, Play, and Dance!”＞

AI BIG DARUMA (Daytime & Nighttime ver.)

Using AI (artificial intelligence) and projection mapping, a giant Daruma doll that seems almost alive becomes the festival master in charge of the venue! During Bon Odori time, all visitors can dance together and enjoy talking with the AI ​​Daruma doll. In the evening, AI BIG DARUMA will liven up the entire venue like a club DJ.

Festival performance show

A festival performance show where traditional dances from all over Japan are performed right before your eyes. You can enjoy more than 10 different festival performances, such as Morioka Sansa Odori from Iwate Prefecture, Kiryu Yagibushi from Gunma Prefecture, and Awa Odori from Tokushima Prefecture, on a different day each day during the event.

Festival Ukiyo-e

This is an experiential spot where you can wear festival items and experience festivals from all over Japan, with a background of ukiyo-e style projected onto the screen. The festival items include costumes of the jumping people from the Nebuta Festival in Aomori Prefecture, Namahage from Akita Prefecture, Hyuga Hyottoko from Miyazaki Prefecture, Yosakoi Naruko from Kochi Prefecture, straw hats from the Awa Odori dance in Tokushima Prefecture, and Eisa drums from Okinawa Prefecture. Great for taking commemorative photos.

Hyper Mask

When you stand at the photo spot, your face will be scanned and transformed into a "mask"! A hyper mask shop where you can enjoy digitally. In commemoration of the 15th anniversary of the theatrical release of the animated film "Summer Wars" (directed by Mamoru Hosoda), this special collaboration version will fuse your face with the characters that appear in the film.

Hyper Shooting Gallery x Fried Noodles

This festival stall has transformed the nostalgic shooting gallery into digital art. It's a hyper shooting experience where you make a gun shape with your hands and yell "Bang!" and the bullets fly with digital effects. The prizes you can get are toppings for yakisoba, a festival staple! There are three types of toppings available for the shooting gallery: large serving, soft-boiled egg, and bonito flakes.
*This is a separate fee from the admission ticket.
* Hyper shooting experience + yakisoba for 1,200 yen (tax included)

Food stall - BAR & SNACKS -

The bar and snack stall will be selling standard festival delicacies such as Daruma-style rice balls, frankfurters, and takoyaki skewers. You can choose your favorite fillings for the Daruma-style rice balls.
*One sweet or snack item is included in your admission ticket. Items from the second onwards can be purchased on a per-item basis.

Food stall - SWEETS -

The sweets stalls will be selling shaved ice, a staple of summer festivals, and candy apples wrapped in original Daruma packaging. For the shaved ice syrup, we have a selection of Japanese-style shaved ice that allows you to enjoy ingredients unique to Japan, such as matcha flavor, made with matcha from Kyoto's long-established tea shop "Fukujuen," and yuzu flavor, made with yuzu from Ishikawa Prefecture.
*One sweet or snack item is included in your admission ticket. Items from the second onwards can be purchased on a per-item basis.

Drink counter

Alcoholic drinks and soft drinks such as Yuzu Highball, made with Ishikawa Prefecture-grown yuzu, are available for purchase. By showing your admission ticket, you will receive a welcome drink of one of the following: Asahi Super Dry draft beer mug, Asahi Dry Zero, Bayliss Orange, or green tea "Sou."
* Welcome drinks are limited to one per person.
*Drinks other than the welcome drink listed above are charged separately from the admission ticket and can be purchased separately.

NAKED Flower Fortune🄬

NAKED's extremely popular fortune-telling slips are based on a flower motif. You can either join in the art of tying the fortune slip to make a flower bloom, or take it home as a souvenir.
* 500 yen each (tax included)
*Payment can be made by PayPay or credit card.

Garbage disposal art "Garbage lottery"

This digital art allows you to have fun while promoting recycling by correctly separating your garbage, and contribute to sustainable efforts. If you separate your garbage correctly, your fortune will be revealed just like a fortune slip.

A giant Daruma object will appear at Maru Cube on the 1st floor of Maru Building, and there will also be projection mapping fireworks at night.

At Maru Cube on the first floor of Maru Building, a giant Daruma art original to this event will be exhibited in collaboration with Imai Daruma, a long-established Daruma manufacturer in Takasaki City, Gunma Prefecture, the number one Daruma manufacturer in Japan. In addition, a projection mapping fireworks display will be held at night on the windows of Maru Building.

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