[Dogo] "NIKITATSU2024" Capture "this moment" with sake

Sake to commemorate the reopening of Dogo Onsen

This beautiful bottle. Do you know what the design is?

This is a sake from the "NIKITATSU" series, created by Mizuguchi Sake Brewery, which has a brewery in the local Dogo area, to commemorate the full-scale reopening of the Dogo Onsen Main Building on July 11, 2024.

Mochi-throwing ceremony held to celebrate the reopening of Dogo Onsen

The enchanting and magnificent Dogo sunrise, only available at this moment

The bottle depicts the red glass and white heron of Shinrokaku, the symbol of the Dogo Onsen Main Building. Above that is the gradation of the morning glow over the town of Dogo.

This bottle design, which expresses the enchanting and magnificent Dogo sunrise, was born from an industry-academia collaboration.

The project team "Matsuwaka (5th batch)," which is mainly composed of students, is working to increase the population of people moving to and settling in Matsuyama City, Ehime Prefecture. They called for concept proposals for the bottle design. The proposal that was selected was "Sake that captures this moment right now."

It's a really beautiful bottle that you'll want to look at forever. When the light hits it, it takes on a different look, and when you can see through the bottle and see the illustrations overlapping. You can enjoy different expressions depending on the angle.

Be sure to get a bottle and find your own "this moment."

The first in the "NIKITATSU" series

The newly launched "NIKITATSU" series comes in two varieties.

● "NIKITATSU2024 Nikitazu Junmai Daiginjo Sake Unfiltered Genshu Bag Hanging Tobin-Kai" https://x.gd/xyuZY

● "NIKITATSU2024 Nikitazu Junmai Daiginjo Sake" https://x.gd/LGd0H

"2024," the first in the "NIKITATSU" series, is made using only ingredients sourced from Ehime Prefecture.

The famous "Nikitazu" brand of sake has won the highest award, the Gold Award, a total of seven times at the National New Sake Tasting Competition. This special sake has been brewed with even more focus on the terroir than ever before, using the skills and techniques of our long-time brewers to adjust the delicate flavor and aroma to create a sake worthy of the new beginning of Dogo Onsen.

You can purchase it at each store in Dogo, as well as on Mizuguchi Sake Brewery's official online store.

A 130-year-old liquor store is livening up the local Dogo area with sake

Founded in 1895, Minakuchi Sake Brewery is the only sake brewery in the Dogo area of Matsuyama.

As a sake brewery with a brewery in the local Dogo area, we created the "NIKITATSU" series to celebrate the full-scale reopening of the Dogo Onsen Main Building after it had been completely renovated.

Minakuchi Sake Brewery will celebrate its 130th anniversary in 2025. This year marks the first year of the Dogo Onsen renewal, and we hope to get everyone excited together with the local community through "NIKITATSU2024." We also hope to continue to be a world-class sake brewery from Ehime and Dogo through our sake brewing.

I am excited to see how the "NIKITATSU" series will develop in the future together with Minakuchi Sake Brewery and the town of Dogo.