"National Treasure Matsumoto Castle Tower Projection Mapping 2024-2025" produced by HITOHATA will be held in Matsumoto City, Nagano Prefecture.

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Dynamic and fantastical images are projected onto the keep, stone walls, and castle gates of Matsumoto Castle, a national treasure that is one of the five remaining castle towers in Japan. Digital art images of ukiyo-e prints from Shinshu by Katsushika Hokusai and Utagawa Hiroshige, traditional crafts from Matsumoto City, and flowers from the Northern Alps. There is also interactive content, a fusion of projection mapping and laser mapping using cutting-edge technology.

Written by

HITOHATA,INC.

HITOHATA,INC.. is a digital creative company that provides digital content that combines art and technology. Since its establishment in 2019, HITOHATA,INC. has been producing and directing over 50 large-scale events and projects in Japan and overseas from its bases in Nagoya, Tokyo, Osaka, and Milan. We continue to take on the challenge of digital transformation of cultural tourism by utilizing cutting-edge digital technology, regional cultural tourism resources, and traditional Japanese culture, such as the highest level of projection mapping, immersive museums, immersive shows, digital installations, 3DCG animation, VR/AR/metaverse, etc., such as the "National Treasure Matsumoto Castle Tower Projection Mapping", "Ukiyoe Immersive Art Exhibition", and "Macau Science Center Projection Mapping".

"National Treasure Matsumoto Castle Tower Projection Mapping 2024-2025," produced and produced jointly by Ikki Co., Ltd. (CEO: Takeaki Higashiyama), Epson Sales Co., Ltd., and Seiko Epson Corporation, will be held at Matsumoto Castle Park (Matsumoto City, Nagano Prefecture) from Saturday, December 14, 2024 to Sunday, February 16, 2025. (Organizer: Castle Town Matsumoto Festa Organizing Committee)

This event will feature dynamic and fantastical projection mapping images projected onto the keep and stone walls of Matsumoto Castle, one of the five remaining national treasure castle keeps and the oldest of the five-story, six-story keeps. The images will include digital animations of ukiyo-e art related to Shinshu by Katsushika Hokusai and Utagawa Hiroshige, folding screen paintings of Matsumoto Castle's master Ishikawa Kazumasa, who built the magnificent keep, and digital art featuring traditional crafts unique to Matsumoto City such as Matsumoto Temari, Miyamaori, and indigo dyeing, as well as flowers from the Northern Alps blooming in spring.

Furthermore, visitors can experience a variety of light art using cutting-edge technology, such as a spectacular light production that combines projection mapping and laser mapping on the castle tower, interactive content on the garden paths, projection mapping on the castle gate, and the illumination of Matsumoto Castle Park.

Viewing is free and no prior registration is required.

During the event, we will be showcasing projection mapping performances with different themes.

Saturday, December 14, 2024 - Wednesday, January 8, 2025

January 9th (Thurs) - January 29th (Wed), 2025

January 30th (Thurs) - February 16th (Sun), 2025

Please come and enjoy the gorgeous projection mapping that decorates Matsumoto Castle's main tower in winter.

Event Outline

[Name] National Treasure Matsumoto Castle Tower Projection Mapping 2024-2025

(In the "Castle Town Festival of Light and Ice Matsumoto City Illumination 2024-2025")

[Date and time] December 14, 2024 (Sat) - February 16, 2025 (Sun) 18:00 - 22:00

Saturday, December 14, 2024 - Wednesday, January 8, 2025

January 9th (Thurs) - January 29th (Wed), 2025

January 30th (Thurs) - February 16th (Sun), 2025

* Approximately 9 minutes of content will be projected continuously with a 3-minute intermission.

*The castle tower's performances will differ depending on the event period.

*Projections will be held even in the event of rain or snow, but may be temporarily suspended or canceled in the event of severe weather, earthquakes, etc. Also, performances other than those in the castle tower may be suspended due to other events, maintenance, etc.

*As the sun sets later towards the end of the event, it may be difficult to see the images immediately after they start.

*The closing time will be extended by one hour from last year.

[Venue] Matsumoto Castle Park (Marunouchi 4-1, Matsumoto City, Nagano Prefecture)

Train: 20 minutes walk from JR Matsumoto Station

Bus: From JR Matsumoto Station, take the Utsukushigahara Onsen Line, Asama Line, Okada Line, or Alps Park Line and get off at Matsumoto Castle/City Hall.

By car: Approximately 20 minutes by car from Matsumoto IC on the Nagano Expressway

*For parking, please use Matsumoto City Matsumoto Castle Otemon Gate Parking Lot (multi-story) (7:30-22:30, 150 yen/30 minutes for regular cars, approximately 8 minutes' walk to Matsumoto Castle).

[Contents] Dynamic and fantastical projection mapping images will be projected onto the keep and stone walls of Matsumoto Castle, one of five surviving National Treasures and the oldest of the five-story, six-story keeps. These include digital animations of ukiyo-e art with connections to Shinshu by Katsushika Hokusai and Utagawa Hiroshige, folding screen paintings of Matsumoto Castle's builder, Ishikawa Kazumasa, who built the magnificent keep, and other dynamic and fantastical projection mapping images; digital art with motifs of traditional crafts unique to Matsumoto City, such as Matsumoto temari, Miyama weaving, and indigo dyeing; and flowers of the Northern Alps blooming in spring.

Furthermore, visitors can experience a variety of light art using cutting-edge technology, such as a spectacular light production that combines projection mapping and laser mapping at the National Treasure Matsumoto Castle Keep, interactive content on the garden paths, projection mapping at the castle gate, and the lighting up of Matsumoto Castle Park.

[Fee] Free to view, no prior registration required

[Request to visitors]

・Please be careful when passing through at night.

・When taking photographs or videos, please refrain from using flash photography, drone photography, or long-term photography using a tripod in the front row when it is crowded. In addition, the shutter sound of continuous shooting may be a nuisance to those around you, so please refrain from continuous shooting or use the silent shooting function when it is crowded. Since the movement of the image is fast, we recommend that you use a smartphone to shoot videos.

・When using a tripod, the camera position must be no higher than head height, regardless of the viewing location (except for filming by official record staff). In addition, please refrain from filming using ladders or other objects whose feet do not touch the ground.

・Please cooperate and share the viewing areas as there are limited spaces available.

・Please note that you may be photographed or filmed by staff or during media coverage.

[Organizer] Castle Town Matsumoto Festa Organizing Committee

[Produced and produced by] Epson Sales Co., Ltd., Ikki Co., Ltd., Seiko Epson Corporation

Company Profile of Ikki Co., Ltd.

IKKI Inc. is a digital creative company based in Japan.

We aim to create experiences that allow people to share their emotions and excitement through cutting-edge digital technology, local cultural tourism resources, and digital content such as projection mapping that utilizes Japan's traditional culture, immersive museums, digital installations, 3DCG animation, VR/AR/metaverse, and to create a spiritually enriching future beyond imagination.

[Company name] HITOHATA, INC.

[Representative Director] Takeaki Higashiyama

[Established] July 1, 2019

[Capital] 59.71 million yen

【location】

(Nagoya Head Office)

Address: 3-2, 3F, Nagoya Campus, 2-14-1, Nagoya, Nishi-ku, Nagoya, Aichi 451-0042

(Tokyo Office)

〒150-0043 Shibuya Fukuras 17F, 1-2-3 Dogenzaka, Shibuya-ku, Tokyo

(Osaka Office)

1F Breeze Tower, 2-4-9 Umeda, Kita-ku, Osaka City, Osaka Prefecture, 530-0001

(Milano Office) (HITOHATA MILANO SRL)

Via Vigevano, 18, 20144 Milano MI, ITALY

[Business Description]

Digital content business (projection mapping, immersive museum, digital installation, 3D projection show, 3DCG animation, VR/AR/Metaverse)

Digital communication business (promotional videos, digital marketing, events, campaigns, branding)

【Website】 https://www.hitohata.jp/

[YouTube] https://www.youtube.com/c/HITOHATAINC/

Written by

HITOHATA,INC.

Aichi

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