Your first visit to Shikoku starts here
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The Shikoku Tourism Organization, a general incorporated association, provides information on attractive tourist spots in Shikoku. If you are considering a trip to Shikoku, please use this information as a reference for your trip.
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Based on the recognition that "Shikoku is one" and a comprehensive tourism strategy, the Shikoku Tourism Organization works to promote Shikoku's tourism industry and economic development by raising awareness of Shikoku, attracting domestic and international tourists, and creating attractive tourist destinations, thereby contributing to the revitalization and internationalization of the region.
Start here. For Feature Articles introducing Shikoku
Shikoku is full of attractive nature and tourist spots! We can't list them all, but we've put together a special feature Feature Articles the must-see spots. Please start by reading the article that interests you.
We also have a wide variety of itinerary available as a reference for touring Shikoku. Try to find a course that suits you based on the theme, number of days to travel, means of transportation, etc.
DRIVE SHIKOKU/Enjoy Shikoku by rental car!!
There are still many hidden attractions in Shikoku that are difficult to reach by train or bus. How about traveling away from the city, experiencing the beauty of nature, and enjoying the local flavors? We have introduced some model routes that can only be taken by rental car, so please use them as a reference.
Sustainable Tourism in Shikoku
The Shikoku Tourism Organization, a general incorporated association, has been promoting "sustainable tourism" in the Shikoku region since 2020. We introduce initiatives and experience programs related to "sustainable tourism" in the Shikoku region.
Enjoy adventure travel in Shikoku!!
Adventure Travel (AT) is a new style of travel that changes you on the inside through activities in nature and experiences in different cultures. Shikoku is a treasure trove of first-class nature, including the sea, mountains, and rivers. In addition, a unique culture, typified by the "Osettai" (hospitality) of the Shikoku Pilgrimage, is deeply rooted in each region of Shikoku. We introduce itinerary and through-guides, so please take a look.
Travel Shikoku at great prices! Shikoku tourism and travel app "Shikokururi"
Please make use of the Shikoku Tourism and Travel App "Shikoku Kururi" to accompany your trip to Shikoku. The app not only introduces tourist spots, but also offers "Tabi Pass" points (prepaid points) and digital tickets to help you enjoy sightseeing in Shikoku at a discount.
Shikoku still has a lot to offer! Check out the recommended promotional video here
A journey through Shikoku Pilgrimage, where you can experience rich nature and eternal history
The pilgrimage around the four prefectures of Shikoku is about 1,400 km long. Why not embark on a pilgrimage while experiencing the eternal history of Shikoku, a place blessed with nature? When you become interested, that's your chance to start your pilgrimage. Find the travel style that's perfect for you, and get going!
Based on the recognition that "Shikoku is one" and a comprehensive tourism strategy, the Shikoku Tourism Organization works to promote Shikoku's tourism industry and economic development by raising awareness of Shikoku, attracting domestic and international tourists, and creating attractive tourist destinations, thereby contributing to the revitalization and internationalization of the region.
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