WIGGLE WIGGLE.ZIP HARAJUKU: Shop for Kawaii Lifestyle Goods

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A new addition to Harajuku, WIGGLE WIGGLE.ZIP HARAJUKU features kawaii lifestyle products and fun photo spots, including a gigantic rabbit, a tiger, and an upside-down room. Enjoy shopping for diverse home decor, fashion, and accessories!

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MATCHA-NEWS

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New to Harajuku! Step into Maximal Happiness at WIGGLE WIGGLE.ZIP HARAJUKU!

WIGGLE WIGGLE, a widely loved lifestyle brand from South Korea, has officially opened its first store, WIGGLE WIGGLE.ZIP HARAJUKU, in Tokyo's Harajuku in December 2024.

The store introduces a vibrant and kawaii aesthetic to the area, known for its focus on cute culture and street fashion. The brand is recognized for its unique designs and colorful products, aiming to provide an enjoyable shopping experience in Japan’s fashion hub.

WIGGLE WIGGLE ZIP HARAJUKU Highlights

Adorable Welcoming Experience

As visitors enter the store, they will be greeted by the brand’s cheerful mascots, Little Play Bunny and Wiggle Bear.

The interior is designed around various engaging themes, transforming the shopping experience into an adventure filled with surprises and excitement—reminiscent of an amusement park.

Diverse and Unique Product Lineup

WIGGLE WIGGLE's extensive product selection includes home decor, digital accessories, fashion items, and stationery, showcasing original designs that stand out from the competition.

Shoppers will discover unique merchandise perfect for travel, outdoor activities, and everyday life, ensuring there is something for everyone throughout the year.

Captivating Photo Spots

The store features a variety of creative photo spots, complete with twisted rooms and colorful walls, encouraging guests to share their experiences on social media with the hashtag “#wigglewiggle.”

This interactive element adds to the fun and excitement of visiting the store.

Successful Collaboration with FamilyMart

Ahead of its official launch, Wiggle Wiggle began a collaboration with FamilyMart in October 2024, currently showcased in various stores across the Kanto region. This initiative has received positive feedback, allowing customers to experience the brand in their daily lives while expanding its reach to a wider audience.

Customers and fans alike are invited to explore the whimsical world of wiggle-wiggle and enjoy a shopping experience that promises to add fun and color to their everyday lives.

For more information, visitors can check out the official social media pages and stay tuned for more updates.