KAWAII MONSTER LAND: Harajuku’s Exciting New Amusement Park

Get ready for a dazzling new wave of KAWAII excitement coming to Harajuku! Genda GiGO Entertainment Inc. and Asobisystem Inc. have announced the upcoming opening of KAWAII MONSTER LAND, a vibrant and groundbreaking amusement park set to debut in winter 2025 on the legendary Takeshita Street. 

Building on the iconic legacy of the world-famous KAWAII MONSTER CAFE, this immersive playground promises a whirlwind of color, fun, and fantastical experiences that celebrate Japan’s most beloved pop culture. 

Prepare to step into a surreal world of sweets-inspired monster rides, Instagram-worthy photo zones, lively live shows, and interactive adventures, an unforgettable new destination that will ignite the imagination and bring the spirit of KAWAII to life like never before!

Highlights of KAWAII MONSTER LAND

1. A New Themed Amusement Experience Beneath Harajuku

Set underground on Takeshita Street, KAWAII MONSTER LAND reimagines the concept of a traditional amusement park by creating a fantastical world rooted in the story of a giant amusement park once hidden beneath Harajuku. 

This narrative provides visitors with a nostalgic yet innovative KAWAII adventure, blending fantasy with Tokyo’s vibrant pop culture.

2. A Revitalization of the Iconic KAWAII MONSTER CAFE Legacy

Building on the worldwide popularity of the original KAWAII MONSTER CAFE, famous for its bold, colorful design and immersive experience, KAWAII MONSTER LAND aims to take the brand into a new era.

 Although the cafe closed in 2021, its spirit and aesthetic have been woven into the new park, offering fans and newcomers alike a chance to immerse themselves in the KAWAII universe on a larger scale.

3. Colorful and Photogenic Attractions

The park promises a wide range of Instagram-worthy experiences, including sweets-themed monster rides where giant pastel-colored confections come to life, inspired by candies, cakes, and desserts. 

Visitors can enjoy numerous photo zones and food stalls offering monster-themed treats set against vibrant backdrops perfect for selfies and social sharing. 

Additionally, lively live shows featuring charismatic Monster Girls, who serve as icons and guides, bring the fantastical world of KAWAII to life, offering entertainment and enhancing the immersive experience for guests. 

The park is recruiting Monster Girls over 20 that are passionate about KAWAII culture to serve as brand ambassadors and icons, if you are interested in applying you can through the official website! (Application period August 18 - September 15, 2025)

4. Interactive and Immersive Experiences

Visitors will have the opportunity to engage with a variety of hands-on attractions, such as monster-themed game zones offering colorful challenges and prizes. They can also explore interactive art installations that allow guests to become part of the vibrant KAWAII world. 

Additionally, special event zones will host seasonal celebrations, parades, and themed performances, creating an immersive experience that fully transports visitors into the whimsical universe of KAWAII MONSTER LAND. 

5. Accessibility and Location

Located on the B1F of Takeshita Street Square in Jingumae, the park is easily accessible, just a 2-minute walk from Harajuku Station’s Takeshita Exit. Its central Tokyo location makes it a convenient and highly visible cultural hotspot.

Conclusion

The original KAWAII MONSTER CAFE, opened in 2015 by Sebastian Masuda, became an international icon of Tokyo’s KAWAII scene, attracting over 700,000 visitors before closing in 2021. 

KAWAII MONSTER LAND aims to expand this legacy by creating a multi-dimensional space that appeals to all ages and backgrounds, continuing Tokyo’s proud tradition of bold, colorful, and innovative KAWAII culture. 

Fans can look forward to experiencing this exciting new destination when it opens in December!

KAWAII MONSTER LAND

Location: Tokyo, Shibuya, Jinguamae, Takeshita Street Square B1F,
Opening Date: Winter 2025 (Scheduled for December)
Hours: 10:00 – 21:00 (planned, subject to change)
Access: 2-minute walk from Harajuku Station’s Takeshita Exit
Ticket Info: Details to be announced closer to opening
For updates and more information, visit: Official KAWAII MONSTER LAND Website
Follow KAWAII MONSTER LAND's Social Media:
Twitter: https://x.com/KML__official
Instagram: https://www.instagram.com/kawaiimonsterland
TikTok: https://www.tiktok.com/@kawaiimonsterland
Information and picture source: PR TIMES