Prestigious Kyoto Sweet Shop Launches Pokémon‑Themed Wagashi

Sevenjyo Kanshundo Co., Ltd., a Kyoto wagashi maker founded in 1865, has launched a new year‑round lineup of Pokémon‑themed Kyoto confections called Pokémon Kyogashi. The collection, blending traditional wagashi techniques and seasonal Kyoto motifs with iconic Pokémon characters, became available in select stores on October 25, 2025, and opened for nationwide online sales on October 20, 2025.

The initiative is part of the company’s effort to make the artisanry and aesthetics of Kyogashi more accessible to a wider audience, including families and younger consumers, by pairing time‑honored ingredients, handcraftsmanship and Kyoto cultural references with globally recognized pop‑culture characters.

©Pokémon. ©Nintendo/Creatures Inc./GAME FREAK inc.TM, ®, and character names are trademarks of Nintendo
Sevenjyo Kanshundo has been experimenting with Pokémon motifs since autumn 2023, producing seasonal releases tied to Kyoto’s traditional events and landscape. Following strong demand and instances of sellouts for limited seasonal runs, the company expanded the concept to a permanent offering that includes new Pokémon designs. 

The collection aims to introduce traditional Kyoto confectionery (kyogashi) to customers who may be unfamiliar with wagashi, while honoring the craftsmanship of wooden molds, wasanbon sugar, and hand‑painted decorations practiced by the firm’s artisans.

Product lineup and highlights

Pokémon Jounamagashi (4 pieces)

©Pokémon. ©Nintendo/Creatures Inc./GAME FREAK inc.TM, ®, and character names are trademarks of Nintendo
A set of handmade fresh wagashi crafted to depict four Pokémon. Each piece is produced by skilled artisans using Kyoto water and carefully selected ingredients. Price: 2,916 yen (tax included). The item is sold at ambient temperature in stores on a monthly schedule and shipped frozen for online orders.

Pokémon Fu‑yaki (3 pieces)

©Pokémon. ©Nintendo/Creatures Inc./GAME FREAK inc.TM, ®, and character names are trademarks of Nintendo
Sweet rice crackers baked from glutinous rice, hand-painted with Pokémon characters and traditional Kyoto patterns and scenes. Price: 1,728 yen (tax included).

Pokémon Higashi (dry confections)

©Pokémon. ©Nintendo/Creatures Inc./GAME FREAK inc.TM, ®, and character names are trademarks of Nintendo
Dry sugar confections featuring a combined cherry blossom-and-autumn-leaves motif alongside Pokémon imagery. These use wasanbon sugar from Shikoku and are formed with hand-carved wooden molds. Price: 2,160 yen (tax included).

Sales channels and schedule

Online

All three products, Pokémon Jounamagashi, Fu-yaki, and Higashi—have been available since 12:00 on Monday, October 20, 2025, via the dedicated page: https://www.7jyo-kansyundo.co.jp/pages/pokemonkyogashi/. Jounamagashi is shipped frozen; orders are processed and dispatched in the order they’re prepared.

In‑store

Pokémon Fu‑yaki and Higashi have been on sale since Saturday, October 25, 2025, at the Kyoto main store, Kitasenju Marui (Tokyo), JR Kyoto Isetan, and Fushimi Otesuji store. In‑store product holds and advance reservations are not accepted.

Pokémon Jounamagashi (ambient temperature) will be sold at the Kyoto main store on the 7th of every month beginning Friday, November 7, 2025. Quantities are limited and no reservations are available. Pokémon Fresh Confections are available via online and in several of the company's stores listed below.

Kyoto Main Store
Address: Kyoto, Higashiyama-ku, Shichijo-dori Honmachi Higashiiru, Nishinomoncho 551
Business hours: 9:00-17:30

Kitasenju Marui Store
Address: Tokyo, Adachi-ku Senju, Kitasenju Marui 1F, 3-92
Business hours: 10:00-20:00

JR Kyoto Isetan Store
Address: Kyoto, Kyoto City, Shimogyo Ward, Higashishiokojicho, JR Kyoto Isetan B1F
Business hours: 10:00-20:00

Fushimi Otesuji store
Address: Kyoto, Kyoto CIty, Fushimi Ward, Otesuji 2nd Avenue, Otesuji Shinmachi 5-509-1
Business hours: 10:00-19:00

For full product details and ordering information, see the dedicated web page: https://www.7jyo-kansyundo.co.jp/pages/pokemonkyogashi/ (Japanese)
Information and picture source: PR TIMES