[50 minutes by car from Nagoya] Experience "sake and culture" in Tokoname
We will introduce a sake brewery tour unique to Tokoname, where you can see the sake brewing process at Sawada Sake Brewery, a long Tokoname brewery that has been in business since the Edo period, and experience tasting and creating your own original label.
Enter the deep world of sake at Sawada Sake Brewery
Tokoname City in Aichi Prefecture is not only known as a town with a long tradition of pottery, but is also a place where the sake culture that has continued since the Edo period is still alive and well.
![[50 minutes by car from Nagoya] Experience "sake and culture" in Tokoname](https://resources.matcha-jp.com/resize/720x2000/2026/01/13-255429.webp)
Among them, Sawada Sake Brewery, a long-established sake brewery founded in 1848, has been brewing Shiraoi, a sake loved by locals for many years.
![[50 minutes by car from Nagoya] Experience "sake and culture" in Tokoname](https://resources.matcha-jp.com/resize/720x2000/2026/01/13-255428.webp)
You can experience this tradition through a tour of a brewery and a sake experience. It's more than just a tour; it's a special experience that allows you to experience the "spirit of sake brewing" and savor it with all five senses.
Learn about sake brewing at a historic sake brewery
The sake brewery building and its rows of wooden barrels create a space that retains a strong old-fashioned atmosphere. This tour, where you can experience history and craftsmanship firsthand, is a great opportunity to learn about the depths of Japanese culture.
![[50 minutes by car from Nagoya] Experience "sake and culture" in Tokoname](https://resources.matcha-jp.com/resize/720x2000/2026/01/13-255412.webp)
On the Sawada Sake Brewery tour, you will observe the sake brewing process with a professional guide. You will gain a deeper understanding through detailed explanations, from the basics of sake brewing such as rice selection, preparation, and fermentation, to the secrets of pure brewing water.
![[50 minutes by car from Nagoya] Experience "sake and culture" in Tokoname](https://resources.matcha-jp.com/resize/720x2000/2026/01/13-255414.webp)
Enjoy sake tasting with all five senses
![[50 minutes by car from Nagoya] Experience "sake and culture" in Tokoname](https://resources.matcha-jp.com/resize/720x2000/2026/01/13-255415.webp)
One of the highlights of the tour is the tasting of several types of sake. The experience of tasting Sawada Sake Brewery's signature local sake along with local flavors will be a special memory of your trip.
![[50 minutes by car from Nagoya] Experience "sake and culture" in Tokoname](https://resources.matcha-jp.com/resize/720x2000/2026/01/13-255416.webp)
Alternatively, non-alcoholic local juices are available for those under 20 or those who cannot drink alcohol, ensuring that everyone can enjoy themselves.
Design your own label
![[50 minutes by car from Nagoya] Experience "sake and culture" in Tokoname](https://resources.matcha-jp.com/resize/720x2000/2026/01/13-255417.webp)
To make the experience even more special, you can create your own original label for the sake can.
You can design a label using a calligraphy brush pen, stick it on a 180ml can, and take it home as a unique souvenir.
It's a creative experience that will deepen your understanding of sake brewing while you get your hands dirty.
Tokoname culture and flavors all at once
![[50 minutes by car from Nagoya] Experience "sake and culture" in Tokoname](https://resources.matcha-jp.com/resize/720x2000/2026/01/13-255431.webp)
The Sawada Sake Brewery experience is more than just sightseeing.
The experience of experiencing sake brewing at a historic brewery is deeply connected to the culture and lifestyle of the local area of Tokoname. It is a luxurious experience where you can naturally connect with the craftsmanship, Japanese fermentation culture, and local flavors.
![[50 minutes by car from Nagoya] Experience "sake and culture" in Tokoname](https://resources.matcha-jp.com/resize/720x2000/2026/01/13-255418.webp)
Join the tour here
The popular tour, which combines a tour of Sawada Sake Brewery and an experience, can be booked through the link below.
*The tour includes an English guide, so even first-time visitors to Japan can participate with confidence.
We promote tourism with the slogan "Happy Come On TOKONAME," which expresses our desire that "everyone who visits Tokoname City will be able to experience its various charms, feel happy and joyful, and go home with the power of happiness (happiness) that will give them energy for the next day."
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