[Uonuma Phlox] A pink carpet spreads out against the backdrop of the Echigo Sanzan mountains! A guide to viewing the moss phlox in the village of flowers, greenery and snow

Uonuma City Niigata Prefecture , is one of Japan's leading rice-producing areas. As the snow melts from the rice fields and the mountains turn beautiful with new greenery, a flower blooms as if welcoming the breath of life.

This is the moss phlox at Flower, Green and Snow Village Park that we will introduce to you today.

We will introduce the charm of this park, which is visited by many people from inside and outside the prefecture, as well as information about the 2025 Uonuma Shibazakura Festival.

• Table of Contents
• 200,000 Shibazakura bloom! What is Flower, Greenery and Snow Village Park?
• If you're looking for a great photo opportunity, this is the place! Introducing some great photo spots
• Many visitors come from inside and outside the prefecture every year! Information on the 2025 Uonuma Shibazakura Festival
• Get a great deal on exploring Uonuma! Shibazakura Festival Support Campaign
• Where can you see it? Access information to the park
• When is the best time to see the flowers? What is the admission fee? Frequently asked questions about Shibazakura
• Enjoy the Shibazakura together with these 10 recommended gourmet and sightseeing spots in Uonuma City!
• Summary: Uonuma City has a spectacular spot where you can enjoy the Echigo Sanzan mountains and moss phlox together!

200,000 Shibazakura bloom! What is Flower, Greenery and Snow Village Park?

Negoya Flower, Greenery and Snow Village, a prefectural park in Uonuma City, is a popular spring spot. 200,000 moss phlox plants are planted across an area of ​​roughly one hectare , and in busy years, the park is visited by over 30,000 people. The best time to see the moss phlox is usually from early to mid-May . The vibrant pink, red and white moss phlox blooms across the entire park like a carpet. If you're enjoying Uonuma in Uonuma, this is a spot you definitely want to stop by.

*During the Uonuma Shibazakura Festival, we ask that you contribute an admission fee of 300 yen or more per person (for both adults and children) when entering Shibazakura Square. Those who contribute will receive a commemorative postcard. For details about the Uonuma Shibazakura Festival, please see the " Information on the 2025 Uonuma Shibazakura Festival, which attracts many visitors from inside and outside the prefecture every year! " section.

If you're looking for a great photo opportunity, this is the place! Introducing some great photo spots

To help you enjoy every inch of the beautiful scenery of the moss phlox, we'll introduce some recommended spots for viewing and photographing it!

Point 1: View from near the entrance

Of course, there are moss phloxes, but the first thing that catches your eye when you enter the park are the "Echigo Sanzan" mountains with their beautiful remaining snow towering in the background. The Echigo Sanzan are a collective term for Mount Hakkai, Mount Nakanotake, and Mount Echigo Komagatake. All of them are around 2000m high and can be seen from all over Uonuma City.

Of course, the view from this park is also outstanding! What's more, the collaboration between the moss pinks and the remaining snow on the Echigo Sanzan mountains is a special sight that can only be seen here! *Please be careful not to obstruct the flow of visitors when viewing the park, as there will be people coming and going.

Point 2: View from the observation deck

Enter through the entrance and go up to the left, and you'll come to an elevated observation deck. From here you can get a panoramic view of the park. This is a recommended spot to see the colorful moss phlox from above.

Point 3: View from below

If you walk down to the right side of the moss phlox, you can get a panoramic view of the park from below, looking up at the moss phlox. This is a great spot to get a panoramic view of the entire park, with the green forest and sky in the background. This is also a great spot if you want to take photos with the moss phlox in the background!

Many visitors come from inside and outside the prefecture every year! Information on the 2025 Uonuma Shibazakura Festival

During the flowering season , the Uonuma Shibazakura Festival is held, where local confectioneries including rice flour sweets made with Uonuma Koshihikari rice are sold, as well as moss phlox seedlings for sale.

*Light food and drink stalls (kitchen cars, etc.) are only available on weekdays. Vending machines may sell out. Please bring a water bottle to stay hydrated and take care to avoid heatstroke.

*The photo shows the past.

・When entering Shibazakura Square, we ask for your cooperation in contributing an admission fee of 300 yen or more per person (for both adults and children) . Those who contribute will receive a commemorative postcard.

・Please follow the instructions of the on-site staff and use the parking lot . Parking is free. (If you are coming as a group by bus, please contact the secretariat (Mutsumi Group, TEL: 025-780-4560) in advance.)

・Shuttle buses will not be operated .

* We expect heavy congestion and traffic jams on weekends during the festival. We recommend visiting on weekdays or early in the morning so you can enjoy a more leisurely visit .

Get a great deal on exploring Uonuma! Shibazakura Festival Support Campaign

This is a great campaign where you can receive various benefits by presenting a postcard given to those who contribute 300 yen or more as an admission fee at the Uonuma Shibazakura Festival venue!

You can learn about tourist spots and gourmet food in Uonuma City by reading the flyers of participating stores distributed at the venue, and you can also enjoy great deals at those stores!

Where can you see it? Access information to the park

The official name of the park where you can see the moss phlox is "Negoya Flower, Greenery and Snow Village Park." Here is information on how to get to the park.

Address: 5544-1 Negoya , Uonuma City , Niigata Prefecture
*When setting up your car navigation system, it is convenient to enter the address.

By car: Approximately 3 minutes by car from Horinouchi IC on the Kan'etsu Expressway. *Temporary parking is available. Please follow the instructions of local staff. Please note that heavy congestion and traffic jams are expected on weekends during the Uonuma Shibazakura Festival .

*Shuttle buses will not be operated.

By public transportation: Approximately 10 minutes by taxi from Echigo-Horinouchi Station on the JR Joetsu. *The taxi company near the station is Hikari Kotsu (TEL 025-794-2135). For a list of other taxi companies, please click here .

When is the best time to see the flowers? What is the admission fee? Frequently asked questions about Shibazakura

●When is the best time to see the moss phlox?

The best time to see the flowers is usually around mid-May. However, this may vary depending on the temperature of the year. The latest information will be posted on the Shibazakura blooming information page of this website, so please refer to it before visiting. In addition, the park's official website has more information about the park.

Park official website → Niigata Oku Tadami City Park

●Is there a parking fee?

Parking at the venue is free. Please note that heavy congestion and traffic jams are expected on weekends during the Uonuma Shibazakura Festival . (If you are coming by group bus, please contact the secretariat (Mutsumi Group, TEL: 025-780-4560) in advance.)

●Is there a fee to enter the park?

During the Uonuma Shibazakura Festival, we ask for your cooperation by donating an admission fee of 300 yen or more (for both adults and children). If you donate, you will receive a "Shibazakura Postcard" ! In addition, we are also running the "Uonuma Shibazakura Festival Support Campaign," where you can receive special benefits at participating stores in the city by presenting this postcard.

Enjoy the Shibazakura together with these 10 recommended gourmet and sightseeing spots in Uonuma City!

1. Restaurant Toki

Located about a 6-minute drive from the park, this restaurant serves both Japanese and Western cuisine along National Route 17. We highly recommend the crispy tempura bowl made with Uonuma Koshihikari rice and the runny egg omelet rice!

For more information about Restaurant Toki, click here

The Tourism Association staff reported on this! ▶ [Serial Column] Restaurant Toki

2. Ajinoya Uono River

Located about an 8-minute drive from the park, the restaurant offers a wide variety of menu items, including set meals, ramen, handmade soba noodles, bread, and pizza. The stone-baked bread and pizza are also available for takeout, making them very popular!

For more information on Ajinoya Uono River, click here

3. Kaneshin, the Sake Master of Local Sake

It's about a 6-minute drive from the park. "Sake is heartfelt" - the owner of this shop strives to educate people about sake as a bridge between sake breweries and customers. All electronic money is accepted.

For more information on Sakesho Local Sake Kaneshin, click here

4. Daigo Confectionery Shop

Located about a 6-minute drive from the park, this shop boasts sweets made with local ingredients. Their popular items include "zenmai yokan" (fermented sweet bean jelly) and "rice flour rolls" made with local Uonuma koshihikari rice . Limited-edition seasonal products are available, making this shop a popular place to enjoy the seasons.

For more information on Daigo Confectionery, click here

5. Yoshida Sweets

Located about a 7-minute drive from the park, this shop offers a wide variety of products, including the popular cream puffs, cakes, and baked goods. The "Snow Flower Sable" made with Uonuma Koshihikari rice flour and the "Sasa Dango" are must-have souvenirs . (There is also a cafe space.)

For more information on Yoshida, click here

6. Eirinji Temple

About a 5-minute drive from the park, this temple is located in the Horinouchi district. It houses over 100 artworks created over a period of 13 years by Ishikawa Uncho, known as Japan's Michelangelo .

For more information on Eirinji Temple, click here

7. Miya Shuji Memorial Museum

Located about a seven-minute drive from the park, this museum exhibits approximately 300 items, including the personal belongings and calligraphy of Miya Shuji, a poet from Uonuma City who won the Japan Art Academy Prize . Miya Shuji popularized numerous collections of poems. His poems vividly reflect the climate and seasons of Uonuma, and are imbued with the spirit of love he gained by single-mindedly observing the loneliness of life. At this memorial museum, you can get a glimpse of Miya Shuji, who dedicated his life to poetry.

For more information about the Miya Shuji Memorial Museum, click here

8. Oda Warabi Village

About a 15-minute drive from the park, the bracken farm is located on a mountaintop overlooking the Echigo Sanzan mountains. You can experience bracken picking on the vast grounds with a great view . It's sure to be a hit with everyone, from children to adults!

For more information on Oda Warabi no Sato, please click here . *Opening time is mid-May. Please check the website in advance.

9. Yu-Park Yakushi

Located about 15 minutes by car from the park, this hot spring has gentle spring water for day trips. The restaurant's popular 100% local buckwheat noodles, made with buckwheat flour from the fields just behind the facility, are also available . From late April, a "Bring Your Own BBQ" event will also be held at the adjacent venue.

For more information about Yu-Park Yakushi, click here

10. Yukoma with a View

It's about a 15-minute drive from the park. On a nice day, you can enjoy bathing while looking out at the Echigo Sanzan mountains from the open-air bath ! (Men and women alternate weekly)

For more information about Miharashi no Yukomami, click here

Summary: Uonuma City has a spectacular spot where you can enjoy the Echigo Sanzan mountains and moss phlox together!

This time we introduced the "Flower, Green and Snow Village" park where the Uonuma Shibazakura Festival is held, as well as the surrounding tourist spots.

It was a place where you could enjoy the pink carpet-like scenery of the Echigo Sanzan mountains, with snow still remaining.

There are also many other sightseeing spots in the surrounding area that you might want to explore.

Let the warm sunshine lure you in and enjoy the moss phlox and sightseeing in Uonuma City.

The Uonuma City Tourism Association also provides other seasonal information about Uonuma from time to time. Please also check out our official website!