[This weekend!] Discover the Aroma of Ehime's Finest Sake at the "Ehime Fragrant Local Sake Festival" - at Haneda Airport

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📅 Date: Saturday, September 21, 2024 ⏰ Time: 11:00 AM - 6:00 PM (Last orders at 5:30 PM) 📍 Location: Haneda Airport Garden, 1F Grand Foyer (Directly connected to Haneda Airport Terminal 3)

Written by

Ehime Brewery Association

Ehime Prefecture, surrounded by mountains and the sea, has few plains and steep terrain, and is divided from east to west into Toyo（Eastern Ehime）, Chuyo（Central Ehime）, and Nanyo（Southern Ehime）. Each of these three regions has its own unique climate and temperament, and the sake they make is slightly different. Toyo produces light, refreshing sake. Chuyo produces light, flavorful sake. Nanyo produces sake with a fuller flavor, and in general, Ehime sake is said to be flavorful and smooth, matching the light food culture centered on white fish from the Seto Inland Sea. The sake nurtured by the good-natured people of Ehime in the mild climate and environment of the Seto Inland Sea is known as a soothing "sake" with a gentle mouthfeel.

Table of Contents
🌸 What is the "Ehime Fragrant Local Sake Festival"?
🌿 A Unique Aroma-Driven Experience!
Event details

🌸 What is the "Ehime Fragrant Local Sake Festival"?

Join us for a one-of-a-kind experience at the Ehime Fragrant Local Sake Festival, where the aroma of sake takes center stage. Featuring the renowned Ehime Sakurahime Series, crafted using yeast from Ehime’s unique flower, this event offers the chance to enjoy some of the most fragrant and award-winning sake in Japan.

🍶 Exhibiting Breweries:
Get ready to savor sake from top breweries like Ishizuchi Shuzo, Yagi Shuzobu, Umenishiki, Minakuchi Shuzo, and Seiryo Syuzo—all celebrated for their accolades in both domestic and international competitions. Typically available only in Ehime, this is a rare opportunity to taste these exceptional brews in Tokyo! Sake from other breweries in Ehime Prefecture will also be on sale.

🎌 Ehime Culture and More:
Explore the Ehime Prefecture Tourism Promotion Booth and meet the beloved local mascot, Mican—perfect for fun photos!

🌿 A Unique Aroma-Driven Experience!

Pairing Tasting Set

Enjoy curated sets of food and sake, meticulously paired based on aroma and flavor profiles. Paid sets are available that include two types of sake and respective matching appetizers.

Aroma-based Sake Tasting Challenge

Put your senses to the test by identifying different sake in a blind tasting with hints of Sake Aroma Chart. Participants with the more correct answers will win prizes! (Fee required.)

Aroma-Based Sake App (Beta)

Discover your ideal sake with a beta brandnew app, which matches sake varieties to your preferred aromas and flavors, or find the perfect dish to complement your drink.

Event details

📅 Date: Saturday, September 21, 2024

⏰ Time: 11:00 AM - 6:00 PM (Last orders at 5:30 PM)

📍 Location: Haneda Airport Garden, 1F Grand Foyer (Directly connected to Haneda Airport Terminal 3)

🎙️ Organized by: Ehime Prefecture | Co-organized by: Ehime Sake Brewers Association | Special cooperation: Revorn. Co., Ltd.

☎️ Contact: +81-(0)89-913-8030 (weekdays 9:00-17:00)

Don’t miss this incredible journey into the world of aromatic sake!

Haneda Airport Garden

Haneda Airport Garden 2F, 2-7-1 Haneda Airport, Ota-ku, Tokyo 144-0041

Written by

Ehime Brewery Association

Ehime

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