[Dogo, Matsuyama City, Ehime Prefecture] Feel the coming of autumn with Nikitazu's "Hiyaoroshi"

What is "hiyaoroshi"?

Have you ever tried "hiyaoroshi"?

Although it's still hot, every year at this time as autumn approaches, various sake breweries across the country begin to release a type of sake called "hiyaoroshi."

Generally, sake is pasteurized twice, once after it is pressed and once when it is bottled. In contrast, sake that does not undergo a second pasteurization is called "hiyaoroshi." Sake pressed in the spring is pasteurized once and stored, and then in the fall, when the temperature outside and the storage room are about the same, it is "lowered" in a chilled state, hence the name "hiyaoroshi."

By the way, "hiya" means "room temperature" when it comes to sake temperature.

The flavor of sake that has been aged over the summer has been thoroughly matured.

Feel the autumn with Nikitatsu's "Hiyaoroshi"

Mizuguchi Sake Brewery, located in the Dogo district of Matsuyama City, Ehime Prefecture, will also be selling "Hiyaoroshi," an annual autumn seasonal treat, from September.

This is this year's Hiyaoroshi sake, "Nikitazu Hiyaoroshi Junmai Genshu."

This pure rice sake has a strong rice flavor. It has been aged in the brewery for a whole summer, giving it a well-rounded flavor. It is also recommended to drink it warm, as you can enjoy the sweetness of the rice even more. Please enjoy the mellow flavor of this sake that has been slowly aged.

National Kanzake Contest 2024 Premium Kan Category Gold Award

This sake also won the Gold Award in the Premium Hot Sake category at the National Hot Sake Contest 2024 held recently.

The National Warm Sake Contest is held under the concept of "the only contest in the world to select sake that tastes good when warmed," and "Nikitazu Hiyaoroshi Junmai Genshu" won the gold award in the Premium Warm Sake category (720ml: over 1,250 yen (excluding tax) and 1.8L: over 2,500 yen (excluding tax), judging temperature: 55°C).

It has a gorgeous aroma followed by a rich flavor with the sweetness and umami of rice.

Nikitatsu Hiyaoroshi Junmai Genshu

Raw rice: Matsuyama Mitsui (Ehime Prefecture) 100%, Polishing ratio: 70%, Capacity: 720ml

Sake meter value: ±0, Alcohol content: 17.0, Acidity: 1.5, Amino acid content: 2.0

Purchase here

Although it's still hot every day, autumn is surely on its way. Feel the coming of autumn with a glass of "Hiyaoroshi" sake, along with the bright, beautiful moon floating in the night sky and the sounds of autumn insects.

"Nikitatsu" stores (direct stores)

[Dogo Beer Museum] (*Drinking inside is possible) https://r.gnavi.co.jp/4px04wyt0000/

Address: 20-13 Dogo Yunomachi, Matsuyama City, Ehime Prefecture, 790-0842

Business hours: 11:00-22:00, Closed days: Open all year round

[Dogo Beer Hall Annex] (※Drinks and food available inside the restaurant) https://r.gnavi.co.jp/b6wj7sph0000/

Address: 14-16 Dogo Yunomachi, Matsuyama City, Ehime Prefecture, 790-0842

Business hours: [Weekdays] 15:00-LAST [Saturdays, Sundays, and holidays] 12:00-LAST, Closed days: Irregular

[ Nikitatsu Kurabe ] (※Eating and drinking not allowed inside the store. Purchases only)

Address: 3-23 Dogo Kitamachi, Matsuyama City, Ehime Prefecture, 790-0848

Business hours: 10:00-18:00, Closed: Mondays (Tuesdays if Monday is a public holiday) and the first Tuesday of the month

*For other retailers, please check the Mizuguchi Sake Brewery website.

https://minakuchi-shuzo.jp/pages/shoplist

*This article is current as of August 2024.