[Shikoku] Where should you go next? If you love traveling, you should definitely go to Shikoku! We'll introduce you to some hidden gems in Shikoku that will inspire your sense of adventure!

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Shikoku still has many hidden spots, such as Nagoro Scarecrow Village in Tokushima Prefecture. We will introduce you to some hidden gems that are worth visiting at least once, such as Yusuhara Town in Kochi Prefecture, which is lined with famous buildings designed by world-renowned architect Kengo K...

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Shikoku Tourism Promotion Organization

Based on the recognition that "Shikoku is one" and a comprehensive tourism strategy, the Shikoku Tourism Organization works to promote Shikoku's tourism industry and economic development by raising awareness of Shikoku, attracting domestic and international tourists, and creating attractive tourist destinations, thereby contributing to the revitalization and internationalization of the region.

Table of Contents
Ehime Prefecture　Streets of Uchiko Town
Kagawa Prefecture　Townscape of Hiketa
Tokushima Prefecture 　"Original Japanese Landscape: Scarecrow Village in Nagoro District"
Kochi Prefecture　Kengo Kuma Architecture in Yusuhara Town
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Ehime Prefecture　Streets of Uchiko Town

From Ehime Prefecture, we would like to introduce Uchiko Town, a hidden gem steeped in history. This area flourished from the Edo period to the Taisho period through the production of washi paper and wood wax, and many townhouses and residences that retain the charm of those times still remain along the old roads. Some of the residences can be visited, so why not take a tour? You can also rent kimonos, so strolling along the roads in a traditional Japanese outfit will make you feel as if you have traveled back in time. We also recommend trying out papermaking, a specialty of the town!

For more information about the "Uchiko Town Streets", click here!

Kagawa Prefecture　Townscape of Hiketa

During the Edo period, the Hiketa area of Higashikagawa City, Kagawa Prefecture, flourished as a "port where merchant ships waiting for the wind to blow" heading to the Kansai region. Soy sauce and sake production was also thriving, and at its peak there were apparently as many as 10 soy sauce breweries and sake cellars. In the area, you can find Kamebishi-ya (established in 1753), with its distinctive crimson-colored walls, the Sanshu Izutsu Yashiki, a tourist facility renovated from a former storehouse, as well as a museum and gallery for gloves, of which Higashikagawa City boasts the largest share of production in the country, making it a hidden gem where you can enjoy tradition!

Click here to learn more about the townscape and history of Hiketa!

Tokushima Prefecture 　"Original Japanese Landscape: Scarecrow Village in Nagoro District"

Tokushima Prefecture's "Nagoro Scarecrow Village in the Sky" is a "fantastic hidden gem" that continues to attract experienced foreign tourists. The highlights are the relaxing scenery surrounded by nature and the handmade "scarecrows" that stand here and there in the village! There are no two alike, and there are apparently more than several hundred of them. The autumn leaves are also spectacular, and taking photos with the scarecrows is sure to make a statement! It takes about two hours by car from Tokushima city, so make sure you leave plenty of time in your schedule to get there!

For more information about "Village in the Sky, Nagoro Scarecrow Village", click here!

Nagoro, the scarecrow village (Kakashi no sato)

778-0201 191 Sugo Higashiiya, Miyoshi City, Tokushima Prefecture

The Nagoro district of Higashi-Iya still retains the original Japanese scenery. There are over 300 scarecrows scattered throughout the area,...

Kochi Prefecture　Kengo Kuma Architecture in Yusuhara Town

Shikoku is actually a treasure trove of famous architecture. One such town is Yusuhara Town, a small mountain town in Kochi Prefecture, where works by world-renowned architect Kengo Kuma, known for his involvement in the design of the New National Stadium, are dotted throughout the town, making it a true "hidden gem of modern architecture." In the northern part of the town, there is the Shikoku Karst Plateau, one of Japan's three major karsts, and the town is so rich in nature that it is also known as the "town above the clouds." Kengo Kuma's architecture, which makes generous use of locally produced wood, blends gently yet powerfully with the mountain village scenery, captivating visitors.

For more information about Yusuhara Town and the Kengo Kuma Architecture, click here!