6 Popular Strawberry Picking Spots in Naruto City, Tokushima!

• Table of Contents
• Strawberry Picking Season in Naruto (January to May)
• 1. Iseya Farm (8-1 Nibankoshi, Higashiumazume, Taima-cho)
• 2. Yu Farm (55-2, Hinohigashiyamada, Taima-cho)
• 3. Fruit Garden Yuu (26-1 Sendatsu, Himeda, Taima-cho)
• 4. Fruit Garden Yamagata (645-1 Ozu Town)
• 5. Kisai Garden (624-1, Odai, Ozu Town)
• 6. TODA Berry Farm (64-3 Yashiki, Orino, Kitanada Town)
• A Special Campaign! Rent a Car and Receive Discounts on Accommodation Fees

Strawberry Picking Season in Naruto (January to May)

Although it depends on the weather conditions of the year, the varieties cultivated at the strawberry farm, and the weather, you can generally enjoy strawberry picking from early January to around May. In addition to picking your own strawberries, there are also strawberry farms where you can enjoy cafes and illuminations, so if you are in Shikoku, be sure to stop by Naruto City.

1. Iseya Farm (8-1 Nibankoshi, Higashiumazume, Taima-cho)

Iseya Farm

779-0312 8-1, Higashiumazume, Nibankoshi, Taima-cho, Naruto City, Toku...

Located in Taima-cho, Naruto City, this facility offers a direct-from-farm market where you can purchase fresh local produce, as well as strawberry and pear picking at the adjacent farm. Strawberry picking is held from January to May, and visitors can enjoy a variety of strawberries, including Beni Hoppe, with two-tiered elevated cultivation and spacious walkways to make it comfortable for small children and wheelchair users.

Iseya Farm is a tourist farm that grows strawberries and pears, and also has a farm-to-produce market.

At Iseya Farm's strawberry farm, the wide walkways have been designed to make picking easy so that even small children and people in wheelchairs can enjoy strawberry picking.

In addition, eight varieties of strawberries are grown in five greenhouses, so you can enjoy comparing the taste of each. (*Varieties available for harvest vary depending on the day.)

In addition to strawberry picking, you can also enjoy shopping at the farmer's market.

Opening period: Until the end of May

Opening hours: 10:00-16:00

More about Iseya Farm

2. Yu Farm (55-2, Hinohigashiyamada, Taima-cho)

Yu Farm

779-0225 55-2 Hinohigashiyamada, Taima-cho, Naruto City, Tokushima Pre...

We opened a strawberry picking farm with the desire to provide our customers with delicious strawberries and happy smiles. Please come to our shop and enjoy freshly picked strawberries. With safe and secure strawberries, we hope to provide you with a day filled with smiles and memories.

The "Benihoppe" strawberries grown at Yu Farm are as the name suggests, "rich enough to make your cheeks drop," and are juicy with the natural sweetness of strawberries. Please enjoy freshly picked strawberries. Nearby are the first and second temples of the 88 Shikoku Pilgrimage, as well as the Naruto City German House.

Together with our sister store, Fruit Garden Yuu, we aim to provide you with safe and secure strawberries that will bring you memories that will bring a smile to your face.

3. Fruit Garden Yuu (26-1 Sendatsu, Himeda, Taima-cho)

Fruit Garden Yuu

779-0301 26-1 Himeda, Sendatsu, Taima-cho, Naruto City, Tokushima Pref...

We opened a strawberry picking farm with the desire to provide our customers with delicious strawberries and happy smiles. Please come to our shop and enjoy fresh, freshly picked strawberries.

This is a sister store of "Yu Farm." It is located closer to downtown Naruto than "Yu Farm," so you can enjoy it together with the city's tourist attractions.

Opening period: Early January to early June

Opening hours: 10:00-16:00

*Common to Yu Farm and Fruit Garden Yu

Detailed information about Fruit Garden Yu

4. Fruit Garden Yamagata (645-1 Ozu Town)

Fruit Garden Yamagata

772-0041 645-1 Oshiro, Otsu-cho , Naruto City, Tokushima Prefecture

A unique blend of natural seaweed extract and oyster shells harvested from the sea off Naruto. Other ingredients such as bonito extract and organic acid calcium fertilizer are sprayed on the leaves to create Fruit Garden Yamagata's original brand of strawberries, "Uzushio Berry," which has an exquisite balance of sweetness, sourness, and umami. No harmful fertilizers are used, so even small children can eat them with peace of mind. Be sure to try our large, juicy pears, which boast a refreshing sweetness. In addition to picking seasonal fruits, you can also enjoy barbecues and cafes.

Fruit Garden Yamagata is a strawberry and pear farm, and also has a barbecue facility, a cafe, and a farmer's market. Fruit Garden Yamagata cultivates its own original brand of strawberries, "Uzushio Berry®." Fruits and sweets can be purchased at the farm shop or online shop.

Opening period: Early January to early June

Opening hours: 10:00-16:00

Detailed information on Fruit Garden Yamagata

Fruit Garden Yamagata Online Shop

5. Kisai Garden (624-1, Odai, Ozu Town)

Kisai Garden is a strawberry farm that opened in April 2024. This farm grows safe and secure strawberries without using pesticides during the growing period. We also pay special attention to soil preparation, so please enjoy the large, sweet strawberries grown with organic fertilizer.

Opening period: ~May 6, 2025 (Tuesday)

Opening hours: 10:00-17:00

More information about Kisai Garden

6. TODA Berry Farm (64-3 Yashiki, Orino, Kitanada Town)

TODA Berry Farm

771-0376 64-3 Yashiki, Orino, Kitanada-cho, Naruto City, Tokushima Pre...

The former Kitanada Nishi Elementary School, located in the northwest of Naruto City, was surrounded by the greenery of the mountains and the beautiful sea, but was sadly closed in 2015. The school building is the work of architect Tomoya Masuda, of which many remain in Naruto City. The closed elementary school was reused to make it a place where people can gather once again. TODA Berry Farm, a tourist farm, was started with that idea in mind. The school building has a mini cafe where you can drop in casually, and a local museum where anyone can learn about Naruto's history and culture, and you can enjoy it even during the off-season for strawberry picking. Please stop by.

TODA Berry Farm is a tourist farm that has been renovated from a disused school (Kitanada Nishi Elementary School) in Naruto City.

There are seven vinyl greenhouses in the schoolyard, where about 8,000 strawberries are grown. The strawberries are fertilized with a blend of natural seaweed extract and crushed oyster shell powder from the sea off Naruto, and are also sprayed with bonito extract and organic acid calcium fertilizer on the leaves. They are the "Uzushio Berry®" brand of strawberries, with an excellent balance of sweetness, sourness, and flavor.

The school also houses a mini cafe that students can drop in to casually, as well as a local museum where anyone can learn about Naruto's history and culture.

The facility regularly holds events such as direct sales markets for agricultural products, and is always bustling with visitors.

Opening period: Mid-December to late May

Opening hours: 10:00-17:00

More information about TODA Berry Farm

A Special Campaign! Rent a Car and Receive Discounts on Accommodation Fees

Currently, Naruto City is running a campaign to offer a 3,000 yen discount on accommodation fees to those who rent a car and stay at designated accommodation facilities. Please take advantage of this campaign.

Rental car discount details

Besides strawberry picking, Naruto City has many other attractive tourist attractions, such as the Naruto Whirlpools , one of the world's three largest whirlpools, the Otsuka Museum of Art, where you can see famous Western paintings on life-size ceramic panels, and fresh seafood.

Please check this website for tourist information about Naruto City, including transportation access information and accommodation information!

Naruto City Official Tourism Site