Let's enjoy great deals on rental cars in Naruto City in 2025!

• Table of Contents
• 1. Where is Naruto City? A brief introduction to its attractions
• 2. How to save 3,000 yen at accommodations in Naruto City!!
• 3. Eligible accommodations *In alphabetical order
• 4. How to get a discount is just 4 easy steps♪
• 5. Important Notices
• 6. Enjoy Naruto City
• 7. Recommended spots in Naruto City to visit by rental car

1. Where is Naruto City? A brief introduction to its attractions

Naruto City in Tokushima Prefecture serves as the Higashi gateway to Shikoku, connecting it to the Kansai region and being approximately three hours away from Kansai International Airport.
Naruto City has a diverse range of nature, with both the sea and the mountains, and there are plenty of tourist attractions and activities to experience, such as the Naruto Whirlpools, one of the world's three largest tidal currents, as well as the Awa Awa dance and the pilgrimage route. Renting a car makes it easy for families to get around, and you don't have to worry about having to worry about extra luggage. Another great thing about renting a car is that you can set your own stay time without having to worry about timetables!

Naruto City Tourism Information

Chidorihama Beach (around Naruto Park)

2. How to save 3,000 yen at accommodations in Naruto City!!

If you rent a car and stay at an accommodation facility in Naruto City, you will receive a 3,000 yen discount per rental car from the accommodation fee.

[Discount Period] For stays from April 1, 2025 to March 31, 2026

[Subsidy amount] 3,000 yen per unit. *The program will end when the first 400 units are reached.

3. Eligible accommodations *In alphabetical order

①Aoao Naruto Resort

AoAo Naruto Resort

772-0053 Tokushima Prefecture Naruto City Naruto Tomariura Oge 16-45

Located within Seto Inland Sea National Park, this oceanfront hotel offers panoramic views of the sunrise over the sea and the Naruto Moon Road, chosen as one of Japan's 100 most beautiful moons, from its guest rooms and natural hot springs. There are 15 types of rooms to choose from depending on your travel style, including Western-style rooms and Japanese-style rooms overlooking the sea, Awa Indigo rooms made by Tokushima artisans, and the Van Gogh Sunflower room. You can enjoy delicacies from Uzu, including Naruto sea bream, Awa beef, Awaodori chicken, Awa vegetables, and more, at five unique restaurants, including the local cuisine buffet Awa Sammai, French kaiseki, Japanese kaiseki, charcoal grill, and a cafe with a spectacular view. At "Awa no Kuni" on the first floor of the building, you can experience local programs such as festival activities, candy shops, Awa indigo dyeing using "natural lye fermentation" that has been passed down since the Edo period, Otani ware painting, and handmade Japanese paper. In addition, Awa Dance live performances are held every night. Enjoy activities that allow you to get close to nature throughout the year, such as cruising the Naruto, fishing at the Naruto sea bream fishing pond, swimming in the sea and pool in summer, digging for Naruto kintoki potatoes in Naruto, and wakame seaweed fishing in early spring.

②Otani-so National Guest House

National Guest House Otani-so

772-0021 432-87 Satoura Sakata, Satoura-cho, Naruto City, Tokushima Pr...

The view of Okazaki Coast with the Naruto and Awaji Island below is amazing!

③Grand Xive Naruto(Xive Building, Sanctuary Villa, Sanctuary Villa Due, The Lodge Building)

Grand XIV Naruto The Lodge

771-0376 182 Orino Okawasuji, Kitanada-cho, Naruto City, Tokushima Pre...

This hotel is attached to a vast golf course and is located on a hill overlooking the Seto Inland Sea. Another attraction is that you can use some of the facilities of the members-only hotel located on the same premises. You can enjoy spa and beauty treatments at the separate Aroma House.

④Naruto Grand Hotel Kaigetsu

Naruto Grand Hotel Kaigetsu

772-0053 82-88 Oge, Tosa-tomariura, Naruto-cho, Naruto-shi, Tokushima...

Enjoy a magnificent open-air bath with a spectacular view of the Naruto tide. Enjoy a relaxing trip and a premium buffet of Awa delicacies, set against the backdrop of beautiful seasonal scenery woven by Mother Nature.

⑤ Seaside Hotel Taimaru Kurage

Seaside Hotel Taimaru Kaigetsu

772-0053 15-33 Fukuike, Tosa-tomariura, Naruto-cho, Naruto City, Tokus...

An ocean view inn with a view of the Naruto Strait right in front of you. Non-smoking throughout the building. Conveniently located just a 3-minute walk from the Otsuka Museum of Art! Popular dishes include Naruto sea bream dishes and sea bream rice, which make use of seafood from the Naruto Strait.

⑥Bay Resort Hotel Naruto Kurage

Bay Resort Hotel Naruto Kaigetsu

772-0053 65-7 Fukuike, Tosa-tomariura, Naruto-cho, Naruto City, Tokush...

This is the inn closest to the Naruto Whirlpools . Guests can enjoy banquet cuisine made with an abundance of fresh seafood caught in Naruto , including wakame seaweed and Naruto bream grown in the Naruto . The guest rooms, which will soothe you after your travels, are calming Japanese-style rooms with views of the majestic whirlpools and Naruto.

⑦Mizuno

Mizuno

101 Okazaki Beach, Naruto City, Tokushima Prefecture, 772-0013

Our historic hotel has been home to many guests, including the Imperial Family, Yamamoto Isoroku, Commander-in-Chief of the Japanese Combined Fleet, former Prime Minister Yoshida Shigeru, and Yosano Tekkan and Akiko, who are said to have toured Shikoku. We uphold the tradition of "Mizu no" (water) to warmly welcome all guests, and hope that city dwellers can relax and enjoy the nature of Naruto. Our hotel is proud of the seafood provided by the nature of Naruto... Naruto sea bream, which grows in the whirlpools, is said to be particularly delicious with its firm flesh. Our signature sea bream dish is enhanced by the aroma of our specialty sudachi citrus, and is sure to satisfy your taste.

⑧ Guesthouse Kanbaien

Kanbaien

779-0230 9 Bando Hirozuka, Taima-cho , Naruto City, Tokushima Prefectu...

This is a historic guesthouse that has been in business since 1968. As a family-run business, we value communication with our guests. At Kanbaien, a guesthouse that combines trust and a proven track record, the whole family looks forward to your stay. Kanbaien exists today thanks to everyone's "thank you." We are supported by many smiles, from guests who come to relax after a pilgrimage, to guests who use our accommodation for training camps, etc. If you're in the area, we hope you'll stop by Kanbaien.

⑨ Guesthouse Kusumi

Guesthouse Kusumi

771-0361 439, Douraji Mawari 2, Seto-cho, Naruto City, Tokushima Prefe...

Guesthouse Kusumi is accessible by boat and offers sea fishing from the balcony. This is an inn where you can enjoy playing in the sea and overlooking the calm Naruto inland sea of Shikoku.

⑩ Ryokan Park Mizuno

Ryokan Koen Mizuno

7720-053 65 Fukuike, Tosa-tomariura, Naruto-cho, Naruto-shi, Tokushima...

Located in Naruto Park, at the foot of the Onaruto Bridge that connects Awaji Island and Shikoku, "Park Mizuno" is an inn with a view of the Naruto Strait below. You can enjoy the whirlpools, the symbol of Naruto, from the comfort of your own home. This inn retains the warmth of human kindness and is a fitting starting point for your journey along the friendly Naruto road.

⑪ Resort Hotel Moana Coast

Resort Hotel Moana Coast

772-0053 186-16, Takasago, Tosadomariura, Naruto-cho,Naruto-shi.Tokush...

We promise you a comfortable stay that you can only experience here. Moana Coast means "beautiful coast" in Hawaiian. Here in the scenic Naruto, A resort hotel quietly surrounded by the sea and mountains.

4. How to get a discount is just 4 easy steps♪

1. Rent a car

② Stay at a participating accommodation facility in Naruto City

③ Present the rental car contract and fill out the questionnaire at check-in.

④ Pay the discounted accommodation fee at check-out

*Depending on the accommodation, the discount may be given to you in cash.

5. Important Notices

① This offer is available to those who rent a car and stay at a participating accommodation facility. If the renter of the car and the guest staying at the accommodation are different persons, the discount will not be applied.

② Only on-site payments are eligible.

③ Rental cars under corporate contracts are not eligible.

④ When the campaign ends, we will announce it on the official Naruto City tourism website .

6. Enjoy Naruto City

Naruto City is home to many must-see tourist spots, such as the Naruto Strait and whirlpools. It is easily accessible from Tokyo, Osaka, Kobe , and other cities, and you can fully experience the charm of Naruto City on a two- Tomari , one-night trip.

The Naruto City Official Tourism Site also provides information on access, tourist spots, and events. Please check it out when planning your trip to Naruto.

See more information on Naruto City's tourism

Senjojiki Observatory (Naruto Park)

7. Recommended spots in Naruto City to visit by rental car

Kitanada Sea Station JF Kitanada Fish Market

771-0374 23 Aigaiya, Sukumoya, Kitanada-cho , Naruto City, Tokushima

Kitanada Sea Station was designated as the first sea station in Tokushima Prefecture. It is a facility that can be accessed from either land by car or sea by pleasure boat. With safety as its motto, it handles fresh fish landed off the coast of Kitanada. It also stocks a wide range of processed products such as dried fish, as well as souvenirs unique to Tokushima. At the adjacent Kitanada Fisheries Association Direct Delivery Freshly Delivered Restaurant, the set meals featuring freshly caught seafood are popular. You can enjoy the bounty of Tokushima, which is rich in nature, to your heart's content.

The first temple of the 88 Sacred Temples of Shikoku, Ryozenji Te...

779-0230 126 Bando Tsukahana, Taima-cho, Naruto City, Tokushima Prefec...

It is the starting point of the pilgrimage to the 88 sacred sites of Shikoku, which follows the path that Kobo Daishi traveled as part of his training, and is affectionately known as "Ichiban-san." All year round, it is bustling with pilgrims dressed in white robes.

Gokurakuji Temple, the second temple of the 88 Sacred Places of S...

779-0225 Tokushima Prefecture Naruto City Taima-cho Dannoue 12

Many people come to our mountain to pray to the Great Master of Child-Giving and the Great Master of Safe Birth for children, to the Chomei Cedar for longevity, and to Amida Buddha for the future, and to gain the energy to live life to the fullest in the present. Also, as this is the second temple of the 88 Shikoku temples, many pilgrims come here. Please come and visit our mountain, which is a microcosm of life.

Four-way observation deck and heart-shaped island "Kagamishima"

Nakashimada Higashiyama, Seto Town, Naruto City, Tokushima Prefecture...

＜Yomomitenbodai Observatory＞ Located on the Naruto Skyline, a spectacular driving course surrounded by sea and mountains, you can enjoy the magnificent view of Uchinoumi Sea, where the fishing huts float. There is a panoramic signboard that displays the scenery that can be seen from the observation deck and the names of places there. ＜Kagamishima＞ It has been discovered that the uninhabited island of Kagamishima in Uchinoumi , Naruto City, is heart-shaped when viewed from above. The viewing point is the Naruto Skyline Shihomi Observatory. However, although you can see Kagamishima clearly, unfortunately you cannot see the heart shape from the observation deck. We currently have an information signboard installed explaining the view from the Shihomi Observatory, and on that sign is a QR code that allows you to watch a video of Kagamishima taken by a drone. There are various theories about the heart-shaped island, but in ancient times, when the country was still small, Emperor Jimmu, who looked out over the country from the top of a mountain, wrote that the country was "like Akitsuno toname no hitoshi (like dragonflies mating)." Because the topography looks like dragonflies mating (heart-shaped), and because Naruto is considered an important land in the Manyoshu, it is also said that "there must be a heart-shaped topography somewhere in Naruto." We hope that the heart-shaped island of Kagamishima will become a soothing scenic spot. Kagamishima is also the island where the Ryugu Festival (a Shinto ritual to pray for safety at sea and for a good catch) is held once a year, and since it is revered and cherished as a sacred place, landing on the island is prohibited. In addition, the area around Kagamishima is a thriving fishing area with many fish farming and fishing rafts and frequent boat traffic. For safety reasons, please refrain from navigating the area in pleasure boats or canoes.

Whirlpool Sightseeing Boat

772-0053 264-1 Oge, Tosa-tomariura, Naruto-cho, Naruto-shi, Tokushima...

This is an observation boat that lets you experience the Naruto whirlpools up close. The times when the whirlpools can be seen change every day, so please check the website (https://www.uzusio.com/) or call (088-687-0101) for details.

Otsuka Museum of Art

772-0053 65-1 Fukuike, Tosa-tomariura , Naruto, Naruto City , Tokushim...

With a permanent exhibition area of approximately 30,000 square meters and a viewing route of approximately 4 kilometers, this is the largest ceramic panel museum in Japan and is unparalleled in the world. Over 1,000 masterpieces of Western art from ancient times to the present, housed in over 190 art museums in 26 countries around the world, are reproduced in full size on ceramic panels. This facility is ideal both as an art education facility and as a tourist spot. *The image is a photograph of the exhibited works at the Otsuka Museum of Art.

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