A luxurious trip to enjoy the autumn leaves in a premium hire car to satisfy all five senses

The charm of Japanese autumn leaves that captivates the world

Along with cherry blossoms, autumn in Japan is a season that attracts travelers from all over the world. Its greatest attraction is the rich color of the autumn leaves. A variety of trees, including maples, ginkgo trees, and rowan trees, change color all at once, and the gradation of red, orange, yellow, and green is like a painting.

And it is precisely because Japan has four seasons that this autumn foliage experience is so special. Amidst the ever-changing scenery of spring cherry blossoms, summer fresh greenery, and winter snowscapes, the autumn leaves are particularly vibrant, allowing visitors to experience the different faces of Japan with each season. Japan's four seasons, rare anywhere in the world, are what continue to fascinate visitors to the country.

The increasing number of tourists and the challenges of autumn foliage tourism, and the option of hire cars for a comfortable trip

During the autumn foliage season, many tourists visit from both within Japan and overseas, and public transportation to popular spots is regularly crowded. It is not uncommon to find that buses and trains are full and you cannot get on, or that you have to wait for long periods of time due to delays caused by crowding or problems when transferring. This kind of "stress from traveling" can take half the enjoyment out of your trip. However, "THE AUTUMN LUXURY RIDE," which takes you around in a hire car, will free you from such worries.

The appeal of a hire car is that it minimizes the "stress of crowds" that is unavoidable on public transport and turns the journey itself into a special experience. What's more, this tour also offers added value that only a hire car can offer.

In addition, a dedicated concierge will listen to your travel wishes and create a custom plan, flexibly responding to a wide range of requests, such as "viewing autumn leaves during the day and the illuminations at night," "want to stop by a hot spring," or "enjoying the flavors of autumn along the way."

Enjoy the autumn leaves with all your senses with this luxurious autumn foliage-only option plan

For those who wish to have an even more luxurious experience of viewing the autumn leaves, we offer a special option plan available only during the autumn foliage season. The interior of the train is not just a space for travel, but a "mobile lounge space" where you can experience the autumn atmosphere itself.

Immediately after boarding, you will be handed a commemorative certificate for "THE AUTUMN LUXURY RIDE." The certificate, designed with autumn leaves as a background, marks the start of this special journey, and you will feel excited from the moment you receive it.

The moment you open the door, the scent of osmanthus fills the air. The sweet and gentle scent that symbolizes autumn in Japan creates a special atmosphere for the start of your trip.

Inside the Lexus LM, images of autumn leaves are projected onto signage and synchronized with the actual scenery outside the car window. The overlapping of reality and images creates an immersive experience, as if you were driving through a gallery of autumn leaves.

During the journey, you can enjoy autumn flavors unique to Japan, such as momiji manju and original chestnut kinton, as well as Japanese tea and seasonal beer. Enjoy a light tea time and experience the autumn atmosphere even during your trip.

Furthermore, autumn-themed moistened towels are provided at hand, making even long journeys more comfortable. These subtle touches that naturally stimulate the five senses transform the interior of the train from a "space for travel" to a "space for experiencing autumn."

In addition, a photographer will accompany you to take a photo that will remain in your memory forever.

Many tourists who visit Japan in the fall enjoy taking photos of the autumn leaves. "THE AUTUMN LUXURY RIDE" caters to this need by offering a plan in which a dedicated photographer accompanies you.

We take photos that look like they came straight out of a magazine, with the stunning autumn foliage as a backdrop. Whether you're traveling as a couple, with your family, or solo, we'll create special memories for you. We can provide the photo data on the same day, using the method you specify.

Choose your sightseeing plan and prices based on your preferences

Due to expected heavy congestion on weekends and holidays, this tour will only be offered on weekdays (expected to run from October 20, 2025 to the end of November). Please note that prices vary depending on the destination, experience, and vehicle. The Lexus LM is designed as a premium luxury minivan, offering spacious seats, high noise reduction, and a full range of exclusive amenities, making for an even more special experience. Video and music are only available in the Lexus LM. The Alphard is a high-grade vehicle that combines functionality and comfort, and is recommended for those who want to experience luxury travel more easily.

Nikko Plan (Round trip + 5 hours of sightseeing)

The autumn foliage, with the World Heritage Site Nikko Toshogu Shrine, Lake Chuzenji, and Kegon Falls as its backdrop, is a spectacular sight. The vibrant colors of the ginkgo and maple trees create a breathtaking contrast with the lake and waterfall. Nikko's unique charm is its ability to experience both history and nature at the same time.

Mount Fuji Plan (Round trip + 5 hours of sightseeing)

The Fuji Five Lakes and the Kawaguchiko Lake area are scenic spots where you can capture Mt. Fuji and autumn leaves in one photo. The combination of the inverted Mt. Fuji reflected on the lake surface and the autumn leaves is truly a picturesque scene. Enjoying Mt. Fuji in the clear autumn air will create memories that will last a lifetime.

Hakone Plan (Round trip + 5 hours of sightseeing)

Hakone, famous as a hot spring resort, is also a tourist destination with beautiful autumn foliage. The red and yellow trees surrounding Lake Ashi, and the autumn leaves viewed from the ropeway or sightseeing boat are truly dynamic. Another appealing feature is the luxury of stopping by a hot spring after viewing the autumn leaves.

Tokyo Tour Plan (3 hours and up)

This tour plan allows you to fully enjoy the autumn leaves while staying in Tokyo. Depending on the progress of the leaves and your wishes, we will take you to famous spots such as Rikugien Garden, Jingu Gaien, Yoyogi Park, Ueno Park, and Shiba Park. At night, the gardens and cityscapes are lit up, creating a fantastical view of the autumn leaves that is different from the daytime. Popular attractions include the special nighttime opening of Rikugien Garden and the illuminated gardens at Hotel Chinzanso Tokyo. The appeal is that you can experience a condensed version of autumn in Japan even in a short amount of time.

Option plan details

A series of autumn foliage experiences on board (distribution of boarding pass, scent of osmanthus, spatial presentation of video and music, provision of seasonal towels and food and drink)
*Video and music are limited to Lexus LM

Photographer Accompanying Plan

Flat rate option fee: JPY 80,000
A dedicated photographer will accompany you to take special commemorative photos with the autumn leaves as the background.

How to make a reservation and important points to note

Reservation process

1. Select the desired date, number of people, and vehicle type from the reservation form on the official website .

2. The concierge will ask about your travel preferences via email or phone

3. We will propose a custom-made plan according to your requests.

4. After final confirmation, make a prepayment to complete your reservation

Precautions

・This plan is only available on weekdays as it is expected to be very crowded on weekends and holidays (from October 20th, 2025 to the end of November).

・This tour requires reservations at least one week in advance. (Please contact us separately for last minute reservations.)

・If you would like to use the optional plan/photographer accompanying plan, please let us know at least one week in advance.

・The best time to see the autumn leaves varies depending on the weather and temperature, so the condition of the leaves on the day may vary.

・For Tokyo sightseeing plans, we will guide you to the best sightseeing spots based on the progress of the autumn leaves and the level of crowds.

・Prices vary depending on the vehicle grade and options.