Find Japan’s Best 10 Edible Souvenirs at Bic Camera—Tax-Free

Bic Camera: Japan Souvenir Shopping at a Discount

Bic Camera Yurakucho store

Originally established as one of Japan’s premier electronics retailers, Bic Camera has evolved into a comprehensive "one-stop shop" for modern lifestyle needs.

Beyond its core electronics inventory, the stores offer a diverse selection of products perfect for souvenirs, ranging from premium liquors like sake and whiskey to Japanese snacks, cosmetics, toys, and anime-themed merchandise.

Strategically located within or adjacent to major transit hubs such as Shinjuku, Shibuya, and Yurakucho stations, Bic Camera provides an exceptionally convenient shopping experience for travelers.

Tourist-Friendly Services and Discount Coupons at Bic Camera

International visitors can take advantage of tax-free shopping (a 10% exemption on purchases over 5,000 yen) and can often stack additional discount coupons of up to 7% for even greater savings.

Furthermore, for those purchasing bulky items like rice cookers, the retailer offers a convenient airport delivery service to Narita or Haneda, allowing you to continue your journey luggage-free.

Below, we highlight some of the most popular Japanese snacks and treats available at a discount at Bic Camera.

• Table of Contents
• 1. KitKat Chocolates: Matcha, Cherry Blossom, and Other Japan-Only Flavors
• 2. Nippon Yell Gummies: 70 Fruit Flavors from All Around Japan
• 3. Poke Puni Gummies: With Anime Character Packages
• 4. Kororo Gummies: Look for the Muscat and Grape Flavors
• 5. Alfort Mini Chocolates
• 6. Pocky and Other Japanese Chocolate Snacks
• 7. Rice Crackers: Lightweight and Delicious
• 8. Green Tea, Roasted Tea, and Matcha
• 9. Japanese Candy and Throat Lozenges
• 10. Japanese Sake, Fruit Liqueur, Whiskey, and More

1. KitKat Chocolates: Matcha, Cherry Blossom, and Other Japan-Only Flavors

With a vast array of unique, Japan-exclusive flavors and convenient individual packaging, KitKat has become an essential souvenir for travelers. These bite-sized chocolates are perfect for sharing with friends, family, or coworkers back home.

Popular flavors include classic Matcha Green Tea, Strawberry, Chocolat Orange, and even Japanese Sake.

In addition to regional specialties—which are typically exclusive to specific areas—visitors should look out for seasonal releases, such as the highly anticipated Sakura (Cherry Blossom) flavor available in the spring.

At Bic Camera, you can find specialty editions like the Blueberry Cheesecake KitKat, which comes in a distinctive, Mount Fuji-shaped gift box. If you want to bring home a unique taste of Japan, be sure to visit the dedicated KitKat section during your next stop at Bic Camera.

2. Nippon Yell Gummies: 70 Fruit Flavors from All Around Japan

For a more authentic taste of Japan’s diverse regions, look for Nippon Yell Gummies. The brand is built on the concept of "sending a yell" (cheer/support) to Japanese farmers and regions.

Produced by JA Zen-Noh (Japan’s national agricultural cooperative), these popular treats are made using real fruit juice from all 47 prefectures, highlighting local specialties such as Hokkaido Melon, Fukuoka Amaou Strawberry, and Kyoto Uji Matcha.

The Snack and Souvenir section at Bic Camera stocks a wide range of these gummies in one place. You can even find region-themed packages of Nippon Yell Gummy, such as the Kyushu package pictured above, which contains flavors from each prefecture in the Kyushu region.

Each gummy features a delightful double-layered texture with a soft outer shell and a rich, fruity center. Because they are affordable (usually around 160–200 yen), lightweight, and represent specific parts of the country, they are a fantastic choice for travelers looking to bring home a high-quality, "made-in-Japan" snack.

Popular flavors include Akita Hokugen Peach, White Peach from Okayama, Yubari Melon from Hokkaido, Akatsuki Peach from Fukushima, and Mango from Miyazaki.

3. Poke Puni Gummies: With Anime Character Packages

Poke Puni is a popular line of Pokémon-themed gummies by Lotte, named after the Japanese word for "squishy" (puni puni).

Each resealable bag features fan-favorite characters like Pikachu (lemon), Eevee (cola), Gengar (grape), and Piplup (soda) in colorful, face-shaped candies.

Thanks to their adorable designs and portable zip-lock packaging, they make the perfect snack or gift for children.

4. Kororo Gummies: Look for the Muscat and Grape Flavors

Kororo (コロロ) is a gummy candy by UHA Mikakuto, famous for its hyper-realistic texture. Unlike traditional chewy gummies, Kororo is designed to feel exactly like biting into a real, peeled grape.

Kororo gummies are made with 100% concentrated fruit juice, giving them an incredibly natural aroma and taste that isn't overly sugary.

The Grape Kororo gummies mimic the dark, rich flavor of Concord or Kyoho grapes, while the Muscat flavor uses Shine Muscat juice, providing a lighter, more floral sweetness. Peach and strawberry flavors are also available.

Because they are so unique and come in compact, resealable bags, they are a staple in the snack aisles of stores like Bic Camera.

5. Alfort Mini Chocolates

Alfort Mini Chocolate is one of Japan’s most beloved mass-market snacks, produced by Bourbon. These treats feature a rich chocolate square embossed with an iconic sailing ship design, paired with a crunchy, savory digestive biscuit.

From the classic Milk Chocolate to seasonal varieties like Matcha or Strawberry, Alfort offers a premium taste at an affordable price. Their compact, sturdy boxes make them easy to pack and perfect for sharing with friends and family.

6. Pocky and Other Japanese Chocolate Snacks

What makes Japanese chocolate snacks so popular with international visitors is the perfect blend of delicious flavors and creative designs.

Iconic treats like Kinoko no Yama and Takenoko no Sato—playfully shaped like mushrooms and bamboo shoots—are global favorites among children and adults alike.

Another must-buy is Pocky, the famous stick-type chocolate biscuits available in an array of unique, Japan-exclusive flavors such as Yubari Melon and Sato Nishiki Cherry.

Purchasing these in bulk at Bic Camera is especially rewarding, as you can combine tax-free savings with an additional 7% discount to get the best value on your souvenir shopping.

7. Rice Crackers: Lightweight and Delicious

Rice crackers are another popular souvenir from Japan because they are lightweight, delicious, and have a long shelf life.

Those who enjoy a spicy kick will appreciate Wasabi-flavored Kaki-no-Tane (crescent-shaped crackers with peanuts), which pair perfectly with a cold beer.

Other classic favorites include Happy Turn, known for its addictive sweet-and-salty seasoning, and Kabuki-age, a deep-fried rice cracker with a rich, fragrant soy sauce aroma.

You can find a wide variety of these in the snack section at Bic Camera, alongside other savory treats like wasabi-coated pistachios, cheese snacks, and potato chips that are perfect for pairing with your favorite drinks.

8. Green Tea, Roasted Tea, and Matcha

Japanese tea is an ideal gift for tea enthusiasts and health-conscious travelers alike.

At Bic Camera, you can explore an entire section dedicated to Matcha, featuring everything from premium latte mixes to matcha-infused snacks.

For daily enjoyment, you will find a wide selection of Ryokucha (green tea), available in both loose-leaf and convenient individual tea bags. To experience its best flavor, it is recommended to let the boiling water cool for 3 to 5 minutes until it reaches approximately 80°C. Steeping at this temperature prevents the tea from becoming bitter and preserves its natural sweetness.

Additionally, Hojicha (roasted green tea) is highly sought after for its captivating, toasty aroma. It is typically stocked alongside Ryokucha and Genmaicha—a flavorful blend of green tea and roasted popped rice—offering a variety of traditional Japanese tastes to bring home.

9. Japanese Candy and Throat Lozenges

The Ryukakusan throat lozenges

For those looking for a practical yet traditional gift, nodo-ame (Japanese throat lozenges) are an excellent choice. More than just a cough drop, these candies are prized for their delicious flavors and soothing herbal ingredients.

Look for the famous Ryukakusan brand, which uses a centuries-old herbal formula, or explore various fruit-infused options like Yuzu citrus or Ume (plum).

Lightweight and affordable, they are a staple in any Japanese household and a thoughtful souvenir for health-conscious friends.

10. Japanese Sake, Fruit Liqueur, Whiskey, and More

Bic Camera also boasts an impressive selection of Japanese alcoholic beverages, including sake, fruit liqueurs, wine, and whiskey.

A standout choice is the world-renowned sake brand Dassai, particularly its Junmai Daiginjo, which is celebrated for its high quality and approachable flavor.

In the fruit liqueur section, Umeshu (Japanese plum wine) is a must-try for its perfect balance of sweetness and acidity. The famous brand Choya offers a convenient three-bottle trial set, featuring their standard, three-year aged, and specialty blends—making it an ideal gift for those looking to discover their favorite style.

When purchasing alcohol at Bic Camera, please note that the additional discount is 3%, which differs from the 5% offered on beauty gadgets or the standard 7% on other items.

Shop for Japanese Food Items at Bic Camera

Whether you are looking for world-famous treats like KitKats and Pocky or regional specialties like Nippon Yell gummies and premium Dassai sake, Bic Camera offers an unparalleled selection of Japanese flavors in one convenient location.

By taking advantage of tax-free shopping, stacking your discount coupons, and utilizing the airport delivery service, you can check off your entire souvenir list without the stress of extra luggage or overspending.

Next time you pass through a major hub like Shinjuku or Shibuya, step into Bic Camera to bring home a delicious and authentic piece of Japan.

*All prices shown in the photos are as of when the photos were taken in December 2025. Please check the store for current prices.

In cooperation with Bic Camera Yurakucho