FAMIMA PARK AZABUDAI: Tokyo's Next-Generation Convenience Store

FAMIMA: A New Brand FamilyMart Co., Ltd.

To celebrate its 45th anniversary in 2026, FamilyMart Co., Ltd. has launched the "Next FamilyMart Project," an initiative designed to explore the infinite possibilities of next-generation convenience stores.

Through its new brand, FAMIMA, the company aims to break away from traditional retail frameworks and create an entirely unprecedented customer experience.

FamilyMart's very first flagship store, FAMIMA PARK AZABUDAI, officially opened on Friday, July 10, 2026.

Store and Space Design of FAMIMA PARK AZABUDAI

At FAMIMA PARK AZABUDAI, official FAMIMA character figures are cleverly positioned at the building's corners and on its rooftop.

They add a charming, playful touch for pedestrians on the street below as well as for those looking down from neighboring high-rises.

In harmony with Azabudai's unique geographical environment and lush, green ecology, a special Rooftop Forest green space has been created.

Outside the store, the FAMIMA STAND coffee takeout bar allows customers to easily grab a drink without having to enter the building. The exterior also features an open-air rest park equipped with benches showcasing the brand's official characters.

A Brand-New Challenge in Visual Merchandising

The overall architecture and store space design of FAMIMA PARK AZABUDAI was personally spearheaded and designed by Wonderwall®, the top-tier interior design team led by Japan's legendary master of space, Masamichi Katayama.

The highly popular "Convenience Wear" apparel line features its own dedicated space and an impressive selection of items, creating the sophisticated feel of a boutique shop-in-shop.

The checkout counter boldly adopts a traditional kiosk-style design, with a dazzling array of products filling the entire wall behind it.

This allows customers to enjoy an exciting shopping experience full of discovery and choice right up until the final moment of checkout.

Extending from the entrance to the center and both sides, the product display shelves showcase FAMIMA's most iconic signature items, creating a thrilling store atmosphere akin to visiting a boutique pop-up store.

Immerse Yourself in the Brand's Worldview: The "Convenience Wear" Zone

Co-developed with renowned Japanese fashion designer Hiromichi Ochiai, FamilyMart's original apparel brand, "Convenience Wear," is grounded in the philosophy of "good fabrics, good technology, and good design."

The brand continues to thrive with the goal of making "buying clothes at a convenience store" a seamless part of daily life.

To elevate this experience, FAMIMA PARK AZABUDAI introduces a digital interactive touchscreen that suggests full outfits, alongside a dedicated fitting room and on-site professional staff for personalized guidance.

This allows customers to find the perfect look, verify sizes, and enjoy a comfortable fit that showcases their personal style.

Official Online Store "Famima Online" Launches with Limited-Edition Items

In the future, selected exclusive items from the flagship store will also be available in limited quantities on FamilyMart's official online store, "Famima Online."

Online Launch Date: Orders officially open starting from 10:00 AM on Tuesday, July 14, 2026.
Official Online Store URL: https://famima-online.family.co.jp/

A New Culinary Experience Tailored to Modern Lifestyles and Palate Preferences

Reflecting the premium, cosmopolitan vibe of the Azabudai neighborhood, FAMIMA PARK AZABUDAI has launched an exclusive line of urban-style, grab-and-go prepared foods designed for diverse lifestyles and dietary preferences.

The store also elevates the convenience-store cafe experience with specialty blend coffees crafted from rare, single-origin beans, alongside flagship-exclusive espresso-extracted tea drinks.

1. Urban Prepared Foods and Salad Bar

Tailored to the 20-to-40s demographic living and working in urban areas, this grab-and-go menu perfectly balances natural flavors with optimal nutrition.

Packed with premium, sustainably sourced vegetables and artisanal cheeses, the lineup makes it effortless to incorporate dietary fiber and high-quality protein into a busy, modern lifestyle.

2. FAMIMA PARK AZABUDAI Exclusive Specialty Coffee

Co-developed in partnership with Tetsu Kasuya, the World Brewers Cup Champion, this premium specialty coffee series allows customers to choose the perfect brew to match their daily mood.

3. FAMIMA PARK AZABUDAI Exclusive Freshly Brewed Tea Drinks

Breaking boldly with tradition, this brand-new tea series uses an espresso machine to freshly extract each cup to order.

Customers can choose between two classic varieties—Earl Grey and Jasmine—and customize their drink with chewy tapioca pearls for an enhanced, rich texture.

*Note: This tea series is available exclusively at the outdoor FAMIMA STAND takeout bar.

FAMIMA PARK AZABUDAI Store Information

Location: Google Maps
Opening Date: July 10, 2026
Access: Take the Tokyo Metro Hibiya Line to Kamiyacho Station; the store is within walking distance from the exit.

Picture courtesy of FamilyMart Co., Ltd.
Information and picture source: Official Japan FamilyMart Website.