"CRAFT TOURISM ECHIZEN"　Production area tourism where you can enjoy the whole town instead of "buying things"

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Production area tourism that enjoys the entire town instead of "buying things"

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Echizen wisdom ～Proposing a new tourism, a journey of wisdom.～ A town that has inherited the skills and spirit of its predecessors for 1,500 years. Echizen, the entrance to the "Koshi no Kuni" ruled by an ancient king. A place of wisdom where cutting-edge technology and culture first flowed in from across the Sea of Japan and became the origin of Japan's profound manufacturing. In the traditional industries that coexist with the nature of the land and in the people who live here, the universal wisdom that human beings want to bring to the next 1000 years is alive. Here and now, there is a future born from exchanges that transcend national borders and time and space. A new quest to find light. Welcome to Echizen.

The Misaki Tansu shop was founded in 1865 (Keio 1). It has a long history as a joiner and a lacquer maker, and is also listed on the oldest residential map of Takefu (now Echizen City), the Echizen Province Takefu Urban Area Map (1875). registered as a traditional private house.

Currently, Toshiyuki Misaki is the 8th generation. While many people feel the pressure of history and tradition, Ms. Misaki declares, "I am truly grateful that we have a long history, trust from the public, and customers that have been passed down from generation to generation." That's why we value communication that looks the customer in the eye. He has been working on various things so far, but he says that the style that he finally arrived at is face-to-face sales at the store. Even on the website, we do not dare to sell online, but rather use it as an information dissemination to let people know about the existence of the store and to get them to visit us. Misaki still lives on the second floor of the store. The store on the first floor has a tatami room, and you can feel the warmth of your own home. It's strange because when you put yourself there, you can relax and talk even if you're meeting for the first time.

“From now on, I would like to make it a tourism type where people can enjoy not only ‘buying things’ but also the scenery and townscape of Echizen City, where Echizen Tansu was born. I would be happy if you could think that you got something good by talking with us, atmosphere, and carefully, "he said with a smile.

Mr. Misaki, who specializes in single-plate tables, purchases most of the materials from raw wood, which takes several years to commercialize, and takes care of drying and correcting warpage. We carefully listen to the voices of our customers and create furniture that satisfies them. The origin of the technique is the "Echizen Tansu" displayed in the store.

“The model is the Echizen chest of drawers that have been made by our ancestors for 150 years. I use the technique of making chests of drawers.I want to keep the traditional techniques alive even if the things I make change.”

In this day and age, the flow is too fast and it is difficult to pander to the times. Then know the old, respect the tradition, face the customer and know the new. Mr. Misaki feels that his favorite word, “Onkochishin,” will lead to the next generation.

https://misakitansu.com/

Written by

Echizen City Tourism Association

Fukui

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