Ask the Atsuta Miyajukukai. What is the potential of share cycle “"Charichari"” in Nagoya tourism?

“Atsuta Miyajuku Association” revitalizes Atsuta Ward

``Miya no Watari Park'' commemorates Miyajuku, which was also named ``Atsuta Miyajuku Kai.''

Atsuta Ward, Nagoya City , the nexus of culture and highways. It was the temple town of Atsuta Jingu Shrine, and developed as the center of Nagoya, including Miyajuku (near present-day Miyanowatari Park), which prospered as the largest post town on the Tokaido.

In 2014, the Atsuta Miyajuku Association , a community development organization, was established in Atsuta Ward. The members at the center of the event are members of the executive committee that made the Tokaido Symposium Miyajuku held in October 2013 a success.

Long-established local food stores ( Atsuta Houraiken, Miya Kishimen, Kiyome Mochi, Kameya Yoshihiro, Myokoen ), universities ( Nagoya Gakuin University ), local NPOs ( Horikawa Machi Net ), etc. gathered together to revitalize Atsuta Ward. We are active.

Connection between Atsuta Miyajukukai and "Charichari"

It starts with the support of Atsuta Miyajukukai. A ring of cycle ports spread across Atsuta Ward

The reason why ``Atsuta Miyajukukai'' introduced "Charichari" was because of the connection with our company's representative, Iemoto . Iemoto's father was a professor at Nagoya Gakuin University, and had been in contact with companies in Atsuta Ward for some time.

Not long after "Charichari" arrived in Nagoya, a professor's son started running a shared cycle business in Nagoya! Therefore, the `` Atsuta Miyajuku Association'' will cooperate in expanding the cycle port .

Thanks to our member organizations recruiting port owners to place shared bicycles, we were able to set up approximately 10 cycle ports in Atsuta Ward, creating a foothold for "Charichari" to take root in Atsuta Ward .

“Atsuta Ward” attracts customers, but there are challenges in terms of getting around.

The Nagoya International Conference Center is one of the largest in Japan and can accommodate 3,000 people.

Home to Atsuta Shrine , which is visited by nearly 6.5 million worshipers a year, and the Nagoya International Conference Center , which is used as a venue for international conferences and academic conferences, Atsuta Ward is the place where the flow of people and bustle of Nagoya is born .

However, there is a problem in that the flow of people is not easily linked to circulation within the area . Many of the companies that are members of the Atsuta Miyashukukai include long-established stores that pass on Nagoya's food culture to the present day, as well as hotels and tourist spots.

If we can create a model travel itinerary around Atsuta Ward and get it recognized, we can say that it has the potential to revitalize the region . However, it is true that public transportation alone has its limits. That's where ""Charichari"" provided by our company comes into play .

``Nagoya'' has many things to offer, but they are scattered.

There are three gardens: Shiratori Garden, Tokugawa Garden, and Ninomaru Garden, a scenic spot! The photo is “Swan Garden” in Atsuta Ward.

If you look into its history and background, you will find that Nagoya is an area full of charm and content . According to Mr. Tanaka of Atsuta Miyashukukai, Nagoya has so much to offer that it is currently not well-known.

For example, the three great heroes of Oda Nobunaga, Toyotomi Hideyoshi, and Tokugawa Ieyasu are well known, but few people know that Minamoto no Yoritomo, the founder of the Kamakura Shogunate, was born in Atsuta Ward, Nagoya City . Also, although Miya no Watari Park is now a quiet place, there used to be around 250 inns (hotels in modern times) (currently 388 in all of Nagoya *as of January 2023), and it was the largest post town on the Tokaido. .

Another point is that Nagoya is packed with sightseeing spots. If you want to fully explore Tokyo, Osaka, and Kyoto, you will need at least 1 night and 2 days, but if you are in Nagoya, you can fully enjoy it even on a day trip .

The potential of “"Charichari"” to promote Nagoya’s strengths

It is possible to set up many model courses that would be difficult to realize without a bicycle share!

``There are many themes that can be proposed, and tourist spots are scattered within close distance.'' ----- "Charichari" has high expectations for the possibility of promoting these two characteristics as strengths of Nagoya's tourism. I am.

Specifically, it is the possibility of a model course that can be proposed to travelers . Until now, it was limited to areas along public transportation lines, but with the shared cycle "Charichari", you can effectively connect spots within a 30-minute walk, so you can also create model courses that allow you to reach the areas you need most. can do.

The advantage is that you can easily access Shiratori Park and Atsuta Shrine from Kanayama Station, one of Nagoya's main terminals, and you can enjoy exploring the surrounding shops even more.

Looking for port owners! "Charichari"'s challenges towards contributing to the local community

The more port owners there are, the more it will spread. Possibility of a model course for sightseeing in Nagoya

Although "Charichari" is highly anticipated as a means of sightseeing in Atsuta Ward, there are some issues. The first is that the number of ports and devices is still not enough . Ideally, there should be bicycles within easy reach, and some say they would like to have more bicycles at ports that are frequently used.

The second is the creation of a model course using shared bicycles . While there is a lot of freedom in terms of footwear, there is currently a lack of information about how people can enjoy it. These efforts are also an essential aspect of regional revitalization through bicycle sharing.

In any case, we are satisfied with the current level of "Charichari", and we see this as a pep talk in hopes of further evolving the service. If there are any businesses or community development organizations that would like to build a port in order to improve the convenience of tourism in town development, we would be happy to hear from them .

The Atsuta Tourism and Town Development Federation was established. Collaboration to enhance the appeal of Nagoya

We would like to continue our efforts to contribute to urban development and tourism in Atsuta Ward and Nagoya.

“ Atsuta Miyajuku-kai ” has been introducing "Charichari" from early on, but in 2024, it is entering a new phase. The Atsuta Tourism and Town Development Federation was established to further enhance the appeal of Atsuta Ward and revitalize town development efforts.

The number of member organizations is larger than ever before, and the number of industries is diverse. The aim is to accelerate the exchange of opinions and collaboration in the private sector . As one of our member companies, we will continue to take on new challenges, working hand in hand with various businesses, in order to further enhance the appeal of Atsuta Ward and, by extension, Nagoya.

Interview and text: Yuhei Tonosho