Japan Heritage: A Feast for the Senses in Gifu, the Land with Ties to Oda Nobunaga

[Come to Tono in Winter] Tono Winter Event Information 2026

[Come to Tono in Winter] Tono Winter Event Information 2026

A long winter longing for spring, but a summary of events you can only enjoy in Tono

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We are a regional trading company responsible for promoting local products and revitalizing tourism in Tono City, Iwate Prefecture. Tono is home to numerous legends about kappa and zashiki warashi, and is also home to an abundance of agricultural and livestock products that take advantage of its location in a basin, with one of the largest production volumes of hops used in beer in Japan. I'm proud. By interweaving Tono's people, goods, history and culture, we aim to create value unique to the region, refine the Tono brand, and revitalize the region.

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Tono is full of events in winter!

Tono City is located inland in Iwate Prefecture. Tono is said to be the birthplace of folk tales, but there are plenty of events that can only be enjoyed in winter, centered around Hinamatsuri (Girl's Festival). In this article, we will introduce Tono's winter events.

The 27th Machiya Doll Festival (Tono Station central area)

"Tono Machiya Hinamatsuri" held in the central city area in front of Tono Station

During the Hinamatsuri in Tono Machiya, shops and public facilities are decorated with Hina dolls from the Edo, Meiji, Taisho and Showa eras, as well as Mizukibina, a style unique to Tono. Enjoy the various Hina dolls as you wander around the shops, asking "Show us your Hina dolls, Ogurensei!" Limited-time sweets sets are also available for sale.

    Period: February 20th (Friday) to March 5th (Thursday)
    Location: Tono Station, central city
    Inquiries: Tono Chamber of Commerce ☎0198-62-2456

Tono Chamber of Commerce Homepage: Tono Chamber of Commerce (shokokai.com)

Tono Machiya's Hinamatsuri

Visiting temple stamps in the city (Tono Station, central city area)

[Come to Tono in Winter] Tono Winter Event Information 2026

During the same period as the "Tono Machiya Hinamatsuri" (Doll Festival), limited edition goshuin stamps will be available at three shrines and five temples in the town.

Tono City is rich in history and culture, and there are numerous shrines and temples, including three shrines and five temples in the downtown area in front of Tono Station. The "Machinaka Goshuin Meguri" event takes you around the shrines and temples in the downtown area in front of Tono Station. Why not try collecting goshuin stamps that represent the unique features of each shrine and temple?

    Dates: February 20th (Friday) - March 5th (Thursday) 10:00-16:00
    Location: Tono Station central city shrines ▶ Tonogo Hachiman Shrine, Nanbu Shrine, Uka Shrine *Reservations by phone are required for Uka Shrine only. Available for two days only, February 21st (Sat) and 22nd (Sun).
    Temples ▶ Zenmyoji, Daijiji, Taisenin, Chionji, Ryugenji
    For inquiries, please contact Tono City Tourism Association (Tel: 0198-62-1333)

Visiting temple stamps in the city

Special Exhibition "Tono Hina Dolls" (Tono City Museum)

[Come to Tono in Winter] Tono Winter Event Information 2026

The Tono City Museum, which introduces the nature, lifestyle, culture, and history of the people of Tono through a variety of videos and exhibits centered around the "Tono Monogatari," will be holding a special exhibition centered on Hina dolls from the Edo period through to the Meiji and Taisho periods, which are held as valuable materials in its collection.

    Dates: February 6th (Friday) to March 8th (Sunday) 9:00-17:00 *Last entrance 16:30
    Gallery talks will also be held on Friday, February 20th and Friday, February 27th from 1:30pm to 2:00pm.
    Admission fee: 310 yen for adults, 160 yen for high school students and younger
    Venue & Inquiries: Tono City Museum 3-9 Higashidatecho, Tono City, Iwate Prefecture 028-0515 ☎0198-62-2340

Tono City Museum Homepage: Tono City Museum - Tono City (city.tono.iwate.jp)

Tono City Museum

Tono Dobekko Festival (Tono Furusato Village)

[Come to Tono in Winter] Tono Winter Event Information 2026

Enjoy special doburoku sake and Tono country cuisine in a curved house at Tono Furusato Village

"Dobekko" is the name given to the nostalgic cloudy sake "doburoku" brewed specially for the festival by Tono's sake breweries. The Dobekko Festival is a winter festival held in a thatched-roof Nanbu Magariya house where people used to live with their horses. Guests can enjoy local cuisine, old stories told by storytellers, and the local performing art of Kagura while drinking "raw doburoku," which can only be tasted at this festival.

■Due to popular demand, all dates have sold out!

    Dates: [2025] November 22nd (Sat), December 13th (Sat), December 20th (Sat) [2026] January 24th (Sat), February 7th (Sat), February 14th (Sat), February 28th (Sat)
    Time 17:00-19:00
    For inquiries, please contact Tono Furusato Village. ☎0198-64-2300 FAX0198-64-2827
    Venue: Tono Furusato Village 5-89-1, Uematsukeumaushi, Tono City, Iwate Prefecture, 028-0661
    Price: 8,000 yen per person (including entrance fee to Tono Furusato Village, doburoku, meals, transportation, and consumption tax)
    *Non-alcoholic beer, soft drinks, etc. are also available at an additional charge.

Tono Furusato Village Homepage: Experience mountain village life at "Tono Furusato Village" (tono-furusato.jp)

Tono Dobekko Festival

The 42nd Tono Folktale Festival

[Come to Tono in Winter] Tono Winter Event Information 2026

A charming folktale from Tono that begins with, "Once upon a time there was..."

At the Tono Folktale Festival, storytellers will perform live folktales from Tono. In addition to the Tono Folktale Storytellers Association, students from elementary schools in the city will also perform, allowing you to enjoy a variety of Tono folktales.

    Dates: February 21st (Sat) - 22nd (Sun) 10:30-15:30
    Location: Tono Story Hall, Tonoza Theater, 1-10 Shinmachi, Tono City, Iwate Prefecture, 028-0524
    Admission fee: 500 yen each day (free for high school students and younger)
    *Discount tickets that allow combined admission to Tono City Museum and Tono Story Museum will be sold at the venue on the day of the event.
    For inquiries, please contact Tono City Tourism Association (Tel: 0198-62-1333)

Tono Folktale Festival

51st Citizens' Stage: Tono Monogatari Fantasy "Another Tale: The Old Woman Who Saw Paradise" (Tono Civic Center Large Hall)

[Come to Tono in Winter] Tono Winter Event Information 2026

A community play based on the stories of the Tono Monogatari

Every year, the theme of the play is a story related to the Tales of Tono, and the cast, script, and direction are all done by Tono residents.

Synopsis: "After losing her granddaughter, the old woman grows weaker by the day. Her son and his wife are troubled by this, so one day they take her out into the mountains and try to throw her into the valley. What will become of her...?"

    Dates: February 21st (Saturday) Performance starts at 18:00 (Doors open at 17:00), February 22nd (Sunday) Performance starts at 13:00 (Doors open at 12:00)
    Venue: Tono Civic Center 1-10 Shinmachi, Tono City, Iwate Prefecture, 028-0524
    Admission fee: 1,300 yen for adults (1,500 yen on the day), free for high school students and younger
    For inquiries, please contact the Tono City Education and Culture Promotion Foundation at 0198-62-6191.

Tono City Education and Culture Renewal Foundation website: Tono City Education and Culture Promotion Foundation (tono-ecf.or.jp)

Tono Monogatari Fantasy

"One Coin" Tourist Guide available on Saturdays, Sundays, and holidays from February 20th to March 5th!

[Come to Tono in Winter] Tono Winter Event Information 2026

Please use the "Tono Hometown Tourist Guide" when walking around the town.

Tono Hometown Tourist Guides, who are filled with love for their hometown, will help you create fun memories on your trip. During the Doll's Festival period, we will be offering a one-coin guided tour, so please take advantage of it. No reservations are required and participation is possible for one person. Why not enjoy a fun tour of the Doll's Festival venue with a guide?

    Period: Friday, February 20th, 2026 to Thursday, March 5th, 2026
    Departure times: ①10:30~, ②13:30
    Duration: About 1.5 hours
    Departure point: Tabinokura Tono (right in front of Tono Station)
    Price: 500 yen (for 1 person or more)
    *Please complete the check-in at Tabi no Kura Tono before the departure time. We accept reservations up until the last minute.
    *The town walk will begin once all participants have gathered. The course will vary depending on the guide and the guests' preferences, but we will depart from Tono Station, visit several Hinamatsuri houses, and return to the station.
    For inquiries, please contact Tono City Tourism Association (Tel: 0198-62-1333 Fax: 0198-62-4244)

If you wish to use a guide in addition to the one-coin guide, you must make a reservation at least one week in advance. Please make your reservation by phone, fax, or email.

Hinamatsuri One Coin Tour

We are a regional trading company responsible for promoting local products and revitalizing tourism in Tono City, Iwate Prefecture. Tono is home to numerous legends about kappa and zashiki warashi, and is also home to an abundance of agricultural and livestock products that take advantage of its location in a basin, with one of the largest production volumes of hops used in beer in Japan. I'm proud. By interweaving Tono's people, goods, history and culture, we aim to create value unique to the region, refine the Tono brand, and revitalize the region.

more
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