bêtises: Japanese Brand for Elegant Home Goods and Linen Aprons at Tokyu Plaza Ginza

A home accessory brand that sells European aprons and kitchen goods.

Founded in 2019, bêtises is a home accessories brand that carries European tableware and kitchen goods. In addition to its original brands "bêtises" and "Amélie", the brand carefully selects products that reflect the world view and quality of European and Mediterranean brands.

The only store is located on the basement floor of Tokyu Plaza Ginza, and offers a wide range of items to brighten up your daily life, from linen aprons to tableware, kitchen goods, and flower arrangements. Many people buy items not only for themselves, but also as gifts and souvenirs for loved ones.

Recently, many tourists from abroad have been visiting the store, and an increasing number of them are purchasing souvenirs from Japan that are a little different from what they can find in department stores.

• [text_no_translate=Table of Contents]
• The popular linen aprons are originals made in Japan, from design to production.
• Flower arrangement "Amélie"
• Introducing popular items for gifts and souvenirs for loved ones!
• 6. Flower arrangements and candles
• Access to bêtises Ginza store and tax-free information
• Purchases can also be made through the online shop

The popular linen aprons are originals made in Japan, from design to production.

Although bêtises is inspired by Europe, in fact almost all of its signature linen aprons are designed and manufactured entirely in Japan. They are literally Made in Japan products.

To ensure that you can enjoy your products for as long as possible, we carefully select high-quality linen from all over the world, and work with Japan's leading artisans in the fields of dyeing, sewing, and embroidery to create multiple samples before each product is made, full of our heart and soul.

As a result, they are carefully crafted down to the smallest detail, and are durable and easy to clean even when washed in the washing machine, allowing you to use them for a long time in your daily life.

There are three different styles of linen aprons! Let's take a look at each style.

Linen aprons come in three different styles: neck aprons, sash aprons, and half aprons.

A neck apron is an apron that is worn by passing the strings around the neck instead of the shoulders. It has a cute appearance, so it is a classic type that is popular among women. There is no need to worry about the shoulder straps slipping off, and it is easy to wear.

A sash apron is an apron that has strings that are worn over the shoulders and fastened in an X-shape around the back. It supports the shoulders and back, so it is less likely to cause neck stiffness. It is also very stable when worn, making it easy to move around, and is often used in cafes. Another nice point is that it makes the silhouette look slimmer.

A half apron is an apron that covers only from the waist down. It is also called a "cafe apron," "waist apron," or "salon apron." It is handy and can be worn casually when washing dishes, cleaning, gardening, etc. It can be used by both men and women. *The half apron in the photo is a Turkish brand called nauna linen.

Flower arrangement "Amélie"

Another feature of bêtises is the flower brand "Amelie." The designs and production are done by the CEO of Betty's himself, and each one is handmade.

Her works using preserved and dried flowers have been exhibited at art exhibitions both in Japan and abroad, and she has been well-received, having held a solo exhibition in Paris. Preserved flowers originated in France, but they are not often seen in France. By combining them with the cartonnage technique, which also originated in France, she has established a unique bêtises called "Cartonnage Flowers" that is attracting attention.

Introducing popular items for gifts and souvenirs for loved ones!

1. Linen apron

bêtises's linen aprons are immensely popular, and some people buy them in bulk for themselves and as gifts. There are many different types, so you can use them according to your mood or the type of food you are cooking. They are sure to brighten up your daily life.

2. Tea towels

Linen tea towels are versatile kitchen cloths for use around the kitchen.

It is highly absorbent and quick-drying, so it dries quickly even when you wipe your hands or dishes. You can wrap vegetables and fruits, lay them down during tea time, or use them to hold something warm. Tea towels with lovely patterns can also be enjoyed as interior decorations by hanging them on shelves or baskets.

3. Kitchen mitts

Kitchen mitts (potholders) are convenient for carrying hot pots and dishes.

Your favorite mittens can be displayed in your kitchen to add a little accent to your interior. We have a selection of mittens that are easy to grip and fit well. Square mittens that can be used in two ways, as mittens and trivets, are also popular.

4. Tableware

We have carefully selected tableware from Europe to brighten up your everyday dining table. We have a selection of unique tableware that has the feel of artisanal craftsmanship and the warmth of the materials. We also have small sized pieces, which make perfect souvenirs.

5. Tote bag

A linen tote bag perfect for everyday shopping or commuting to work.

We have a selection of attractive bags made from light and durable linen fabric. Another great thing about them is that they can be easily washed at home if they get dirty.

6. Flower arrangements and candles

Unique flower arrangements and candles created by Japanese artists are also popular.

We use preserved flowers made from real plants that have been preserved, so you can enjoy them as stylish interior decorations while maintaining the beauty of fresh flowers for several years.

The gel-type candles, which contain dried flowers, have a wooden wick and emit a crackling sound like a campfire. They have a great soothing effect.

They also have limited-time items such as Christmas wreaths, so be sure to check out their official website.

About gift wrapping

If you would like to give it as a gift, we have an original gift box available for an additional 550 yen.

Access to bêtises Ginza store and tax-free information

bêtises Ginza store is located on the B1F of Tokyu Plaza Ginza. It is located right next to the C3 exit of Tokyo Metro Ginza Station. We recommend taking the escalator rather than the elevator.

bêtises Ginza store

104-0061 Tokyo, Chuo-ku, Ginza 5-2-1 Tokyu Plaza Ginza B1F

bêtises is a home accessory brand that carries European tableware and kitchen goods. bêtises' only shop is located on the B1 floor of Tokyu...

Duty-free counter (3F)

bêtises's offers tax-free shopping. The tax-free counter is located on the 3rd floor, so please go to the tax-free counter after paying (11:00AM-9:00PM).

Breastfeeding space and diaper changing stations (4th, 10th, and 11th floors)

Additionally, Tokyu Plaza Ginza also has nursing spaces and diaper changing stations, so even those with small children can shop with peace of mind.

Purchases can also be made through the online shop

They also have an online shop, so if you're interested, check it out online.

View online shop