AFURI Shibuya-Dogenzaka New Open! A new base that resonates with Shibuya's night culture

• Table of Contents
• Location
• History of AFURI
• Access methods
• The must-try dish is the "Rainbow Vegan Ramen"!
• A wide selection of side dishes and drinks available
• Ordering Method and Manners
• AFURI Shibuya-Dogenzaka: A word from the store manager
• Business hours and holidays

Location

Tokyo, Shibuya, is a city that symbolizes "Tokyo," attracting people from all over the world. It is known as a center of fashion and youth culture, and is especially famous as a mecca for gyaru and gyaru-otoko culture. The area around the station is packed with large commercial facilities and restaurants, and is bustling every day.

Shibuya is actually a treasure trove of fine cuisine. From Italian, French, and Spanish cuisine to izakayas that boast seafood, hidden soba restaurants, and even specialty shops for enthusiasts, the genres are incredibly diverse. In recent years, it has also been attracting attention as a "ramen battleground."

AFURI has finally arrived in Shibuya !

AFURI often opens stores near train stations, but this time the location is a bit unique. It opened at the top of Dogenzaka, in the building next to the Shibuya Dogenzaka Post Office. What's even more noteworthy is the surrounding area. On the other side of the street, you'll find some of Japan's best clubs, such as HAREM and WOMB. This area is lined with large venues that can hold events for up to 1000 people, and many famous artists from overseas visit Japan. Isn't it only natural that AFURI, which is popular overseas, would open a store in the heart of such an international night culture? It's sure to become a new spot that will attract attention from AFURI fans as well as ramen lovers from all over the world!

History of AFURI

AFURI is a Ramen restaurant that was founded in Ebisu, Tokyo in 2003 and is popular among women. In 2025, it will be 22 years since its founding, and currently has 19 stores in Japan and 12 stores overseas. It has grown into a brand that attracts attention not only in Japan but also from all over the world. The name of the restaurant, " AFURI ", comes from Daisen (commonly known as Mt. Afuriyama) in Kanagawa Prefecture . The soup is carefully prepared using pure water from the foot of Mt. Afuri. AFURI's signature dishes are the clear golden soup and the refreshing and elegant taste of "Yuzu Ramen Ramen" . The soup, which incorporates Japanese cuisine techniques, has a clean aftertaste and an exquisite balance of the flavors of the ingredients. AFURI does not use any synthetic colorings, preservatives, or MSG.We believe in the power of ingredients and are committed to making Ramen that is safe, secure, and healthy for the body. Simple yet deep in flavor. A Ramen brand that leads the next generation, loved by health-conscious people and fans overseas.

Access methods

Approximately 10 minutes walk from Shibuya Station on all lines

Leave Shibuya Station's Hachiko Exit and head straight towards Dogenzaka. Go up Dogenzaka to the left of 109. The store is on the first floor of the building opposite the Dogenzaka Sakaue Police Box. Look for the "AFURI" logo.

The must-try dish is the "Rainbow Vegan Ramen"!

The first thing that surprised me was how delicious it was.

This vegan soup uses plenty of vegetables, such as dried tomatoes, onions, carrots, celery, and mushrooms, to bring out the flavor. It is seasoned with a special salt sauce made from "Guérande Salt" from Brittany, France, and "Moshio" seaweed salt from the Setouchi region, giving it a deep, bouillon-like flavor.

The noodles are made from high-quality wheat flour and lotus root powder, giving them a smooth, elegant texture. They are vegan noodles that are highly satisfying, even though they do not contain eggs.

What makes it even more delicious is the special flavored oil.

The aroma of fried garlic, shallots, and celery is transferred to a blend of rice oil and rapeseed oil, giving it a punch that leaves you feeling satisfied, yet light enough that it won't weigh you down. It's a highly refined dish that will make you ask yourself, "Is this really vegan?"

The toppings include six different types of vegetables that change depending on the season.

In addition to steamed, grilled and raw vegetables, mizuna, semi-dried tomatoes, shiso leaves and other vegetables are presented in a well-balanced way, creating a gorgeous appearance and a multi-layered taste. The strong umami flavor of seasonal vegetables is also a given. It has an appeal that makes you want to visit every season.

When you think of AFURI, you think of their standard "Yuzu Shio Ramen," but this vegan Ramen takes a completely different approach. That's why I, too, want to go and try this bowl of ramen.

A wide selection of side dishes and drinks available

The basic yuzu salt Ramen is still available, and the most popular dish is ordered together with the popular side dish, "Aburi koro Chashu Gohan."

Also, eating ramen while sipping a glass of craft beer is exceptional!

Ordering Method and Manners

Here we will introduce how to order and proper etiquette.

How to line up and points to note

When there is a line in front of a store, you will have to wait in line. There are a few things to keep in mind when doing so.

1. Line up at the back.

2. Line up once everyone is present.

3. Don't interrupt.

4. Don't block the entrances of other shops or homes.

5. Don't spread out too much on the road. Line up in a straight line.

If you are lining up outside, please start from the end of the line. If you are coming as a group, the rule is that everyone must line up wearing matching attire.

After entering the store, purchase a ticket at the ticket machine right at the entrance and wait until a staff member guides you. If there is a wait, you can use the waiting benches provided inside the store! Please follow the rules to ensure that everyone can have a pleasant time.

How to order

There are two main ways to order at ramen restaurants in Japan: buying a ticket from a ticket vending machine, or looking at the menu and ordering verbally.

At AFURI Shibuya-Dogenzaka, payment must be made at the ticket machine. Payment is cashless only.

You can use credit cards, QR code payments, electronic money, and transportation IC cards .

After purchasing a meal ticket from the ticket machine, please take a seat at the designated seat.

A staff member will come to your table and confirm your order. *Please note that the order may change depending on the seating situation.

AFURI Shibuya-Dogenzaka: A word from the store manager

We aim to be a place where you can take a break from the hustle and bustle of Shibuya. We have a variety of ramen to suit your taste, including our signature "Yuzu Shio Ramen," "Yuzu-tsuyu Tsukemen," and "Rainbow Vegan Ramen." In addition to Ramen, we also offer a variety of drinks to brighten up your meal. Our recommendation is the fragrant plum wine. You can enjoy it with the classic soda, on the rocks, or straight. We also have a large selection of carefully selected craft beers from all over Japan. Please enjoy a relaxing time with your meal. We look forward to seeing you.

Business hours and holidays

[Business hours] Sunday to Thursday 11:00am to 11:00pm Friday and Saturday 11:00am to 5:00am

[Store closed days] None

Information on nearby affiliated stores ① "Yakuzen Ramen Karakou kara kurenai "

[Business hours] 11:00am - 10:00pm [Store holidays] None

Information on nearby affiliated stores② "AFURI Minami-Aoyama"

[Business hours] 11:00am-11:00pm [Store holidays] None