AFURI EBISU: A long-standing favorite in Ebisu

• Table of Contents
• Let's rediscover the unique charm of the first "AFURI"Tokyo store...
• Access methods
• Interior and exterior
• Check out these two drinks to get a taste of AFURI.
• Ordering methods and etiquette
• AFURI EBISU: A word from the manager
• Business hours and store holidays
• summary
• How to enjoy AFURI at home

Let's rediscover the unique charm of the first "AFURI"Tokyo store...

This is where AFURI began.

AFURI EBISU is located just a few minutes' walk from Ebisu Station, right next to the lively Ebisu Yokocho.

In fact, this is the first AFURI brand store in Tokyo . It has been highly praised by people overseas as a representative of "light ramen," and the Ebisu store has a "special atmosphere" that is unique to it.

AFURI EBISU was founded in 2003. It was originally opened in 2001 as the parent store of ZUND-BAR in Atsugi City , Kanagawa Prefecture . This store was born in Tokyo with the desire to share that flavor with more people.

The meaning behind the name "AFURI"

The restaurant's name comes from Mine Daisen (Afuri-mountain), a famous mountain in Kanagawa Prefecture . The restaurant is particular about using pure water from the foot of the mountain to prepare its soup, hence the name " AFURI."

Access methods

Ebisu is a city packed with just the right amount of urban charm, and is close to trendy areas like Shibuya, Daikanyama, and Nakameguro, making it a place where sophistication and familiarity intersect. With Ebisu Garden Place and popular restaurants lining the station, it's known as a well-balanced area, so much so that it's often said that "if you're going to live in Tokyo, you should live in Ebisu." It's also a location that offers a sense of security and discovery for tourists.

Excellent access from overseas

● From Haneda Airport (approx. 35 minutes)

→ Keikyu Line → Shinagawa Station → Yamanote Line to Ebisu Station

●From Narita(approximately 80-90 minutes)

→ Direct to Ebisu Station on the Narita Express

Or → Transfer at Tokyo Station and take the Yamanote Line to Ebisu

AFURI is less than a 5-minute walk from Ebisu Station.

One of the attractions of this restaurant is that it feels like a "little adventure" as you pass through bright streets and bustling alleys! It has received high praise from customers from overseas, and is gaining popularity as "a special ramen restaurant that you'll want to tell everyone about."

Interior and exterior

The space is simple and sophisticated, with exposed concrete walls, white tiles, and counter seats that exude the warmth of wood.

The neon signs that symbolize the world of AFURI are also a must-see; in fact, each store has a different color, and the first store in Ebisu is lit in a green color that evokes the nature of Mount Afurisan.

Another attraction of the open kitchen is the live feeling of being able to see the Ramen chef's handiwork up close. Even the cooking sounds and steam are part of the "dining experience" that can be enjoyed with all five senses.

Check out these two drinks to get a taste of AFURI.

Yuzu Salt Ramen

AFURI has brought a new wind to Japanese Ramen culture. Their signature dish, " Yuzu Shio Ramen," features a clear soup that blends the delicious flavors of chicken and seafood. The clear chicken broth, carefully simmered with domestic chicken bones, whole chicken, and aromatic vegetables, is layered with seafood stock made from kelp, dried sardines, bonito flakes, and mackerel flakes, resulting in a clear, deep flavor. The seasoning combines natural ingredients from both Japan and the world, including Guérande salt from France, seaweed salt from the Setouchi, and light soy sauce (shiratamari). The simple saltiness is complemented by a delicate, rich flavor. The noodles are homemade, ultra-thin, straight noodles made with a blend of whole wheat flour and rye. Enjoy the aroma of wheat and a supple texture, perfectly pairing with the soup. The flavoring oil is based on rice oil, with the addition of green onions, ginger, garlic, and chili peppers, and is further blended with high-quality chicken oil. The whole dish is enveloped in a gentle umami and aroma.

Toppings include seared pork, chicken pork, mizuna, shredded green onions, bamboo shoots, soft-boiled eggs, and sheets of nori seaweed.

Please enjoy a cup of coffee that blends Japanese and Western, tradition and innovation .

Chilled Yuzu Salt Noodles

"Chilled Yuzu Shio Ramen" is a refreshing bowl of ramen perfect for the Japanese summer. The clear chicken broth is layered with the umami of seafood, resulting in a rich and deep flavor that can be felt even when served cold. In fact, the umami of the broth is even more pronounced than in the warm "Yuzu Shio Ramen."

The noodles are made with whole wheat flour and are super thin and straight. They are boiled until soft and then rinsed in cold water and ice water to give them a smooth texture and a pleasant firmness . The flavoring oil is made from vegetable rice oil, which gives the soup a clean aftertaste that doesn't make it heavy even when it's cold.

The colorful toppings include fragrantly roasted pork or chicken pork, mizuna, shredded green onions, boiled eggs, etc. A bit of refreshing myoga ginger is added to the shredded green onions to add a refreshing summer feeling.

The key to the flavor is the special Yuzu jelly , which combines kelp stock with Yuzu juice and Yuzu peel to create a mellow flavor without being too sour.

It's only available during the summer , so you'll be lucky if you come across it.

AFURI is always there

AFURI EBISU is open every day except for the New Year holidays. What's more, it's open from 11:00 to 5:00 the following morning, so you can have peace of mind. Whether you visit for lunch, dinner, late at night, or early in the morning, AFURI welcomes you with a "gentle cup of coffee" and has long been loved in the Ebisu area.

Ordering methods and etiquette

Here we will introduce how to order and etiquette.

How to line up and important points to note

When there is a line in front of a store, you will have to wait in line. There are a few things to keep in mind when doing so.

1. Line up at the back.

2. Line up once everyone is present.

3. Don't interrupt.

4. Do not block the entrance to other shops or homes.

5. Don't spread out too much on the road. Line up in a straight line.

If you are waiting in line outside, please queue from the end of the line. If you are coming as a group, please make sure to line up wearing matching attire.

How to order

There are two main ways to order at ramen restaurants in Japan: buying a ticket from a machine called a ticket vending machine, or looking at the menu and ordering verbally.

At AFURI EBISU, payment is made at the ticket vending machine. Payment is cashless only.

Credit cards, QR code payments, electronic money, and transportation IC cards are accepted.

After purchasing a meal ticket from the ticket machine, please take your seat as directed.

A staff member will come to your table and confirm your order. *Please note that the order may change depending on seating availability.

AFURI EBISU: A word from the manager

Since opening in 2003, we have been making Ramen every day with the desire to fill the hearts and stomachs of all our customers with "absolute deliciousness." Ebisu is where AFURI first took root in Tokyo, and we have been able to continue to this day thanks to the encounters and support of our many customers.

Their signature dish, "Yuzu Shio Ramen," is a bowl of ramen that can only be found at AFURI, with a clear soup that combines the flavors of chicken and seafood, and the fragrant flavor of yuzu. The flavor, which combines a uniquely Japanese feel with a modern twist, is popular with many customers, regardless of age, gender, or nationality.

The town of Ebisu has just the right balance of sophistication and warmth. At AFURI, we hope to be able to offer each and every customer a "special cup of coffee" in this place that we have cherished.

All of our staff look forward to your visit.

AFURI EBISU Store Manager Masuda Masuda

Business hours and store holidays

[Business hours] Every day 11:00am - 5:00am the next day

[Store Holidays] None (except for New Year's holidays)

Information on nearby affiliated stores ① "AFURI Shibuya-Dogenzaka "

[Business hours] Sunday to Thursday 11:00am to 11:00pm Friday and Saturday 11:00am to 5:00am

[Store Holidays] None (except for New Year's holidays)

Information on nearby affiliated stores ② "AFURI Minami-Aoyama"

[Business hours] 11:00am-11:00pm

[Store Holidays] None (except for New Year's holidays)

summary

If you want to know more about AFURI, head over to the first store.

Ebisu is a city where the essence of Tokyo and the essence of Japan intersect. AFURI Ebisu has been loved in this area for over 20 years, and is the place where you can encounter a "memorable bowl of ramen." At the start of your trip. On your way home after drinking. At AFURI EBISU, enjoy a "reward" in the form of Ramen.

How to enjoy AFURI at home

All AFURI stores sell souvenir Ramen that faithfully reproduces the flavor of the restaurant.
I have actually eaten it at home myself, and the quality is exactly like what you would get at a restaurant.

You can also purchase souvenir Ramen and frozen ramen with the same soup and noodles served in the store on the [ AFURI official online store] without having to go to the store. *Shipping is limited to addresses within Japan.
If you're interested, please pick up a copy.