What is Tsuyahime? - The miracle rice produced in Yamagata Prefecture

"Tsuyahime" is a premium quality rice developed and produced in Yamagata Prefecture, located in Japan's Tohoku region. Since its market debut in 2010, it has consistently received the highest rating of "Special A" every year in rice taste tests conducted by the Japan Grain Inspection Association.

Written by

Yamagata "Tsuyahime" and "Yukiwakamaru" Brand Strategy Promotion Headquarters

"Tsuyahime" is a brand of rice that Japan is proud of, and was created over a period of more than 10 years. We will introduce the secret behind its deliciousness.

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"Tsuyahime" is a top-quality rice developed and produced in Yamagata Prefecture, located in the Tohoku region of Japan.

Yamagata Prefecture, a rice-producing region, put all its efforts into this, and with the insatiable curiosity of the variety development team and a rare probability of one in 100,000, the original Yamagata variety "Tsuyahime" was born.

Since its market debut in 2010, it has consistently received the highest rating of "Special A" every year in rice taste tests conducted by the Japan Grain Inspection Association.

4 reasons why Tsuyahime is delicious

1. Limited cultivation areas

Like grapes in the Champagne region of France, in Yamagata Prefecture, Tsuyahime is grown only in areas suitable for cultivation. In order to produce delicious Tsuyahime, we select "suitable cultivation areas" with climate and soil that are suitable for Tsuyahime.

2. Limited to environmentally friendly cultivation methods

In Yamagata Prefecture, the cultivation methods for "Tsuyahime" are limited to "organic cultivation" and "special cultivation." This makes it an environmentally friendly rice that can be eaten with peace of mind.

Organically grown rice: Rice grown without the use of pesticides or chemical fertilizers.

Specially cultivated rice: Rice grown using less than half the amount of pesticides and chemical fertilizers compared to the general cultivation in the region.

3. Produced only by certified producers

Only highly skilled producers who are committed to soil preparation and quality improvement, as certified by the Director of the Yamagata "Tsuyahime" and "Yukiwakamaru" Brand Strategy Promotion Headquarters (Governor of Yamagata Prefecture), are allowed to produce "Tsuyahime."

4. Checking the taste and quality before shipping

To ensure the deliciousness and quality of "Tsuyahime," Yamagata Prefecture has established its own shipping standards. Only rice with a protein content of 6.4% or less (equivalent to 15% moisture) can be shipped as "Tsuyahime."

Characteristics of "Tsuyahime"

The most distinctive feature of "Tsuyahime" is, without a doubt, its deliciousness.
When made into rice, it has excellent whiteness, gloss, grain size, sweetness, flavor, and aroma.

★ Excellent balance of taste, aroma and texture

Appearance: The grains are uniform and when cooked they are white, shiny and glossy.

Aroma: Rich in sweetness and umami.

Taste: It has a savory flavor and a refined sweetness.

Texture: It is sticky, but each grain is firm.

Another major feature is that it is delicious even when cold. This means that the flavor does not deteriorate even when used in bento boxes or onigiri rice balls, allowing you to enjoy the deliciousness of rice even when you are out.

Versatile rice that goes well with any dish

Tsuyahime rice goes well with any type of food, including Japanese, Western, and Chinese cuisine.

★Recommended way to eat

White rice: This is the best way to enjoy the deliciousness of "Tsuyahime." Please enjoy it freshly cooked.

Onigiri: Delicious even when cold, and has good grains so it doesn't lose its shape easily.

Sushi: The slight sweetness goes well with vinegared rice.

Where can I eat or buy it?

Currently, it can be eaten at inns, roadside stations, and various other restaurants in Yamagata Prefecture. It can also be eaten outside of Yamagata Prefecture, at various restaurants throughout Japan, including famous Japanese restaurants. For more information, please see Tsuyahime's official website.
https://www.tuyahime.jp/tsuyahime/shop/eat/

It can be purchased at supermarkets and department stores throughout Japan, as well as online. In recent years, it has also been sold overseas, where it has gained a reputation as "Japanese Rice," particularly in Asia and North America. More details can also be found on Tsuyahime's official website.
https://www.tuyahime.jp/tsuyahime/shop/buy/

"Tsuyahime" from Yamagata Prefecture is a must-try

"Tsuyahime" from Yamagata Prefecture is a premium brand rice that Japan is proud of around the world, with a focus on taste, appearance, and safety.
Please try the deliciousness of "Tsuyahime" at least once. You will surely feel the wonderfulness of Japanese rice.

Written by

Yamagata "Tsuyahime" and "Yukiwakamaru" Brand Strategy Promotion Headquarters

Yamagata

"Tsuyahime" is a brand of rice that Japan is proud of, and was created over a period of more than 10 years. We will introduce the secret behind its deliciousness.

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