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AEON MALL Okayama: Okayama’s Largest Mall for Shopping and Cuisine
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AEON MALL Okayama located in front of JR Okayama Station, is one of the largest malls in western Japan. Duty-free services are available at most shops, along with a wide variety of regional specialty products. This is the perfect place to go shopping and enjoy local cuisine while in Okayama.
AEON MALL Okayama: A Five-Minute Walk from the Station
AEON MALL Okayama is connected to the Korakuen gate of JR Okayama Station via an underpass.
Those exiting from the east gate should turn right after leaving the station. You won't miss the large AEON MALL signage there to guide you.
This facility is one of the largest malls in the Chugoku region, which includes Hiroshima Prefecture. There are around 300 shops inside of this mall.
When the mall reopened in 2022 after being renovated, Hobby Zone, which specializes in plastic model kits, opened its first branch in Okayama Prefecture. There were around one hundred shops which either were newly opened or were renovated, including TOYS SPOT PALO, a shop where you can enjoy many different capsule toy machines. With these updates, AEON MALL Okayama has become more attractive than ever!
About 50 shops in this mall offer duty-free services, so this mall is also the perfect shopping destination for international visitors.
We will be introducing some budget-friendly shops which handle special clothing and general merchandise which can make great souvenirs.
SENSE OF PLACE by URBAN RESEARCH
SENSE OF PLACE by URBAN RESEARCH, part of the URBAN RESEARCH group, is a popular brand shop geared towards the youth and younger shoppers.
This fashion shop offers the latest trends in clothing, bags, shoes, and also accessories for both men and women at affordable prices. Duty-free services are also offered, so international customers can get great deals on their purchases here!
Famous Japanese Brands
The following are some Japanese brands that are internationally famous. While some of the shops do have stores outside of Japan , their stores at AEON MALL Okayama showcase their newest products, so you’ll definitely want to take a look. Duty-free services are also available at these shops for international customers.
Nakagawa Masashichi Shoten
Nakagawa Masashichi Shoten, established in 1716, has become a prominent and leading brand of Japanese craftwork.
The shop inside AEON MALL Okayama is one of the larger locations, handling a large selection and wide array of products.
The company specialized in clothing born from the Japanese style of living and cozy tableware that would fit any dining room. They also offer a variety of daily household items such as motta, a handkerchief brand, and 2&9 (Nitokyu), a lineup of socks.
All of Nakagawa Masashichi Shoten’s items draw from daily life in Japan and will help you be inspired to improve upon your lifestyle.
３COINS + plus
３COINS + plus is a general merchandise shop, offering items that are affordably priced, designed adorably, and easy to use. Their cute sign draws many shoppers to wonder what fun stuff they have to offer!
Some of their unique and popular items include transparent drink/milk cartons, various childcare items, and a selection of various snacks and food products.
Their wide selection of charming items, designed with the latest fashion trends in mind, are appealing and moderately priced. No wonder customers of all ages are attracted to this shop!
Their store shelves at the AEON MALL Okayama shop are adequately spaced, making it easy to walk around and browse through all their sections. Finding that unique item perfect for you will surely make your day brighter!
URBAN RESEARCH Store
This shop mainly offers items by URBAN RESEARCH, a Japanese brand known for its distinctive quality and creativity in fashion.
URBAN RESEARCH has a great selection of clothing for various age groups and genders, along with handy items for daily use. Duty-free services are also available here, so try finding an item that suits your tastes for a good deal!
＆ chouette gallery
& chouette, an affiliate of Samantha Thavasa, is a brand of Japanese bags that are very popular in Japan.
Their simple and chic bag designs are available in various colors to choose from.
& chouette gallery is the perfect place to shop, whether you are picking out a gift for someone special or looking to get a nice bag of your own.
Those with a budget or those who are having trouble deciding which bag to purchase should keep in mind that duty-free services are available at this shop!
Local Products Galore
Okayama prefecture is known for a variety of things, including its delicious fruits, its famous handmade crafts and their practical, well-designed general merchandise.
Those looking for Okayama’s specialty products should head to the supermarket inside AEON STYLE on the first floor of AEON MALL Okayama. Alternatively, we recommend heading to Haremachi Tokku 365 by Town Joho Okayama-Osera located on the second floor.
AEON STYLE
AEON STYLE consists of four floors: a supermarket floor for food and beverages, along with a drug store (first floor), a floor for clothing and accessory shops (second floor), a household goods floor with furniture and bedding (third floor), and a shop for children’s goods (fourth floor).
Those specifically searching for items of Okayama Prefecture, whether it’s a small snack or tasty souvenir, should look for products labeled as "Bokke Ume" (*) with a yellow stripe. Their lineup includes fresh fruits and vegetables , ice cream, biscuits, confections, and craft beers with an Okayama twist.
*"Bokke" is an Okayama dialect meaning "very." "Bokke Ume" translates to "very delicious."
Haremachi Tokku 365 by Town Joho Okayama-Osera
Haremachi Tokku 365 was named after the catchphrase "Hare no Kuni Okayama" (Okayama, the Sunny Region) a phrase often used in their travel business. The shop handles daily-use items by local manufacturers that are fun, delicious, and cute.
There are many crafts produced by various companies, groups, and artists who are all based in Okayama. The shop also handles different confections and food, along with exclusive items that are only available here.
Purchase an item from Okayama to brighten your daily life!
Recharge Your Energy with Western Japanese Cuisine
Looking to recharge at a restaurant after doing some shopping? There are fast food eateries located from the second-floor basement to the second floor of AEON MALL Okayama. Haremachi Kitchen is a food court situated on the fourth floor. On the sixth and seventh floors is the Haremachi Diner with various restaurants available. All types of restaurants, from national franchises, to diners from western Japan, and eateries serving Okayama cuisine, are lined up and ready to serve within the mall.
The menu for small children can be viewed on the official website. Please note that the pages are only available in Japanese.
Haremachi Kitchen
At Haremachi Kitchen, the famous eateries are laid out in a cafeteria style. Restaurants include Gyukatsu Uemura, specializing in beef cutlets, and Gyukaku Yakiniku Shokudo, a new type of restaurant managed by Gyukaku, a popular yakiniku (grilled meat) franchise.
There is also Bukkake Furuichi, a fancy udon restaurant in Okayama and Kurashiki. The eatery won the All-Japan Udon Contest twice in a row, so there are always frequenting customers forming a long line here.
There is even a counter serving Doppo, a craft beer made in Okayama, so visitors can enjoy a delicious drink while dining at this food court.
Haremachi Diner
Haremachi Diner, consisting of restaurants on the sixth and seventh floors, features regional cuisine from nearby areas, such as the Setouchi region, Kochi Prefecture, and Fukuoka's Hakata Ward. All kinds of dishes are available, from Chinese and Italian to Japanese, so there will definitely be something for everyone to enjoy.
Each restaurant is laid out spaciously, designed in a chic style with numerous food samples on display. The mall offers a fantastic restaurant experience just like great restaurants anywhere else!
Nikusho Matsuya
Nikusho Matsuya, located on the seventh floor, is an affiliate of Matsuya Group, which is based in the Kansai region and specializes in eateries serving meat dishes.
The group was founded in 1961 and became famous for its quality cooking and ingredients.
The popular menu item at Nikusho is the harami (skirt steak). Matsuya Group has promoted harami from the start, even receiving the Ministry of Agriculture, Forestry and Fisheries Award for its high quality.
Nikuya Matsusho has a delicious special sauce made from various all natural ingredients.
Once the meat is grilled, dip the savory meat into the sauce. Then place it on top of their chewy rice mixed with grains and nori (dried seaweed). It will surely be a dish that steals your heart!
The interior layout of the restaurant is also quite attractive. There are semi-private rooms, allowing customers to dine in an elegant ambiance.
Enjoy Shopping in Okayama!
AEON MALL Okayama is a unqiue shopping facility, even among the malls managed by AEON Group themselves. Since it is located in an urban area, customers can easily access it by train.
This is a perfect place to stop by while on a trip to Okayama, whether shopping for a popular clothing brands and local crafts or whether you’re out to savor some regional cuisine.
Notes on Access
The tourist hub, JR Okayama Station
JR Okayama Station is a station where JR West lines such as JR Sanyo Line (Kobe-Moji), JR Ako Line, JR Tsuyama Line, JR Kibi Line, JR Uno Line and JR Hakubi Line, as well as the Seto-ohashi Line, rapid [Marine Liner] and limited express [Uzushio] stop, covering an area dotted with tourist attractions.
30 minutes from JR Okayama Station to the Airport
From Okayama Station West Exit, take the Chutetsu Bus/Chutetsu Hokubu Bus bound for Okayama Momotaro Airport to the airport (30 minutes. 780 yen for adults). This is a great location for travelers from far away.
FAQ
How can I get to AEON MALL Okayama?
AEON MALL Okayama is located in front of JR Okayama Station, which can be accessed via the Sanyo Main Line or Sanyo Shinkansen.
You can learn more at the official website:
https://en.aeonmall.global/mall/okayama-aeonmall/access-okayama/
What kinds of shops does AEON MALL Okayama have?
AEON MALL Okayama is a shopping mall with various shops selling a wide variety of items such as clothes, fashion accessories, household items, and much more at great prices. There are also many restaurants, cafes, and food courts where you can take a break and enjoy between your shopping sessions.
For a comprehensive list of shops, visit the official website:
https://en.aeonmall.global/shop-okayama/
Can I use credit cards at the stores?
Credit cards are an accepted method of payment.
Are there any duty-free stores?
Some of the shops in the mall are duty-free. Please visit the duty-free counter when shopping at the AEON STYLE. *Tax exemptions are only applicable to those who are not residents of Japan.
Are there any places where I can store my suitcases and luggage?
Lockers are available in the mall for storing your luggage.
Are there any coupons available?
Visit the official website for coupons and campaigns available at AEON MALLs: https://en.aeonmall.global/coupon-list/
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Sponsored by AEON MALL
Written by Lin.
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