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The umbrella brand "Wpc."'s first FLAGSHIP SHOP in Tokyo, "Wpc. Echika fit GINZA," will open on Saturday, June 1, 2024.

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Wpc., an umbrella brand developed by World Party Co., Ltd. (headquarters: Sumiyoshi-ku, Osaka City; CEO: Nakamura Toshiya), which boasts the top share of umbrella sales in Japan, will open its first Tokyo FLAGSHIP SHOP, Wpc. Echika fit GINZA, located inside Ginza Station on the Tokyo Metro Marunouch...

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store information

Store name: Wpc. Echika fit GINZA

Address: 4-1-2 Ginza, Chuo-ku, Tokyo

Tokyo Metro Marunouchi Line Ginza Station, Exit C4

Phone number: 03-3528-6563

Business hours: 10:00-21:00


"Wpc. Echika fit GINZA" details

Wpc., which celebrated its 20th anniversary this year, will open its third FLAGSHIP SHOP in Ginza, Tokyo, and its first in Tokyo. The store will offer a rich lineup of about 500 items, from popular items to FLAGSHIP SHOP limited items. The store's exterior will also be decorated with umbrella parts, and the store's design and display have been carefully designed.

As the top umbrella brand in Japan, we will be spreading the world view of Wpc. from Tokyo, the center of trends, so please come and visit us at the Wpc. Echika fit GINZA.

Wpc.'s brand message is "Umbrellas are fashion."

The umbrella brand "Wpc." has the slogan "Creating new possibilities," and has aimed to bring happiness to everyone who uses its umbrellas, on rainy days and sunny days alike.

As Wpc. celebrates its 20th anniversary this year, we believe that it is time for umbrellas to step up into the "fashion" genre as exciting items rather than just everyday items, and we are sending out a new brand message for the next era: "Umbrellas are fashion." As a leading company in the umbrella industry, we will continue to convey the new possibilities of umbrellas while flexibly sensing the atmosphere of the times.

Opening commemorative campaign

Novelty "Water Bottle" gift

Customers who spend 7,000 yen or more (tax included) will receive a free water bottle, exclusive to the Wpc. Echika fit GINZA.

*Available while stocks last.

Hold a raffle

A Prize: Wpc. 20th Anniversary Original Tote Bag

B Prize: Original stool

C Prize: Original umbrella marker

*Available while stocks last.

Main product lineup

"Wpc. IZA" is a must-have item for men to survive the intense heat.

With cumulative sales of over 800,000 units in the series, "Wpc. IZA" is a men's parasol brand that creates new value in umbrellas by creating an environment where men can hold parasols without hesitation.

The umbrellas are made of fabric with 100% UV protection and shading, as well as the highest level of water repellency, and are available in a lineup of 5 types + 1 type of FLAGSHIP SHOP exclusive item. Among them, the "Automatic & Safe" umbrella, which can be operated with the push of a button when you have a lot of luggage or when it suddenly rains, is particularly popular.

▼Brand site

"UVO" is the strongest parasol series with a cumulative total of over 250,000 units sold.

"UVO" is the strongest parasol that provides 100% complete shading and is made by consolidating the know-how of the industry's top brands and focusing on quality and design.

It provides 100% UV protection and UPF50+, which are essential for UV protection, and also has heat-blocking properties to keep you cool during the hot summer, durability for long-term use, and high water-repellency that makes it suitable for use in both sunny and rainy weather.

We provide the ultimate parasol for everyone.

▼Brand site

Cat photographer Masayuki Oki x Wpc. Find your favorite cat items

The umbrellas, created in collaboration with popular cat photographer Masayuki Oki, are full of cute items, such as a folding vinyl umbrella with squishy paws that you'll want to touch forever, and a stylish parasol with a gentle color scheme. Check out the cute cat items that will captivate you with their various expressions!

We also donate a portion of our sales to the Animal Fund, a public interest incorporated foundation.

Masayuki Oki



Official social media


▼Wpc. - Instagram

▼Wpc. - TikTok


▼Wpc. Shinsaibashi Parco store - Instagram

▼Wpc. LUCUA 1100 store - Instagram

▼ Wpc. Echika fit GINZA - Instagram

World Party Co., Ltd.

Wpc. is an umbrella brand that was founded in 2004, and is celebrating its 20th anniversary this year. With the desire to "step up into the fashion genre, making umbrellas not just an everyday item, but an exciting item," the brand has formulated a new brand message for the next era, "Umbrellas are fashion," and will create new possibilities and values ​​for umbrellas and fashion.

Head office location: 1-2-9 Abiko, Sumiyoshi-ku, Osaka 558-0014

Phone number: 06-6693-2065

Representative: Toshiya Nakamura, CEO

Established: September 1985

Business description: Planning, manufacturing and wholesale of rain gear

Available brands: Wpc. / W by Wpc. / SiNCA by Wpc. / Wpc. Patterns / Wpc. IZA / UVO / KiU

Written by

The umbrella brand "Wpc." has adopted the slogan "Creating new possibilities" and has aimed to bring happiness to everyone who uses Wpc. umbrellas, both on rainy and sunny days. As Wpc. celebrates its 20th anniversary this year, it believes that umbrellas are not just everyday items, but that it is time to step up into the "fashion" genre as an exciting item, and has issued a new brand message for the next era, "Umbrellas are fashion." As a leading company in the umbrella industry, we will convey the new possibilities of umbrellas while flexibly sensing the atmosphere of the times. ▼Brand message "Umbrellas are fashion." Wear new clothes on special days Change your bag depending on your outfit Choose shoes to match your mood Fashion is exciting "Creating possibilities for umbrellas" Wpc. will continue to take on new challenges

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