[Nagoya] Nagoya's oldest coffee shop's commitment to home-roasted coffee

If you come to Nagoya, you should definitely try Ogura toast. We will introduce you to the oldest coffee shop still standing, which is a branch of the original shop, "Mitsuba." Why not try a Nagoya-style morning meal in this historic shop?

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Kazutaka Endoji Shopping Street is home to a charming streetscape. Since Ieyasu's passage across Kiyosu, this area has flourished since ancient times, as it is located along the Horikawa River and Mino Road, and has developed as a temple town for temples and shrines. Today, along with long-established stores founded in the Meiji era, there are also a number of unique new shops. Located Nakama between Nagoya Station and Nagoya Castle, in front of the gates of Nagakuyama Endoji Temple, the area has an appealing, tranquil atmosphere that is a departure from the modern cityscape lined with skyscrapers. After a period when stores were closed, Endoji Shopping Street has recently regained its vitality, and while adapting to changing times, it has continued to pass on its charm.

At Cafe Matsuba, located in a corner of Endoji Shopping Street, customers keep coming in one after the other, even during the daytime on weekdays. Cafe Matsuba is famous as the oldest coffee shop in Nagoya, and is also a branch of "Mitsuba," the shop that originated "Ogura Toast," one of Nagoya's famous dishes. We will explore the charm of Cafe Matsuba.

A coffee shop where coffee is the main focus

The interior of Cafe Matsuba has a new and beautiful appearance, but still has a nostalgic atmosphere. The aroma of freshly brewed coffee fills the cafe, and time passes slowly. The customers range in age from those who work to those who enjoy chatting.

"I wanted to make this a shop where coffee is the main focus," says owner Funahashi Funahashi. There is no lunch menu, and instead they offer a carefully selected menu of food and desserts to enjoy the coffee that is the main focus. As freshness is important for the coffee at Cafe Matsuba, the beans are ground and brewed after an order is placed. The owner's preference is for coffee with a clean, refreshing aftertaste. Enjoying the owner's special blend of coffee with a dessert that is just the right size will allow you to enjoy the flavor of this coffee even more.

Commitment to home-roasted coffee

Funahashi, the third-generation owner, worked for a company that wholesaled coffee to coffee shops and has been involved in roasting for around 10 years. While still working for a company, he held a coffee class and compared different coffees, where he was surprised to see how different people's tastes differed, and he realized that it was important not to be bound by fixed ideas about what is good. At Cafe Matsuba, they stock different types of beans, hoping to expose customers to as many different types of coffee as possible. Funahashi's greatest concerns with coffee are freshness and roasting. He explained that there are many factors that can ruin the flavor of coffee, and that the flavor often deteriorates during roasting, so the key to roasting is to ensure that the coffee's flavor is not ruined.

Endoji Shopping Street and Cafe Matsuba

Endoji Shopping Street was once a lively shopping street, but there was a time when it was so deserted that it was called a shuttered shopping street. Even so, Cafe Matsuba has remained close to the community and has always cherished its local customers. Funahashi says that the customers who come every day have continued to come to Cafe Matsuba, passing the baton to the second and third generations. Cafe Matsuba has continued to be loved despite the low foot traffic, but owner Funahashi says that things have changed over the past 10 years or so.

Tenement houses remain throughout the area, and the retro atmosphere that makes you feel like you've traveled back in time has once again attracted attention, bringing vitality back to the shopping district. "More and more young people are starting businesses in this town, and they're helping to liven up the shopping district," says Funahashi with a smile. Endoji Shopping District is not undergoing redevelopment or sudden change, but is gradually regaining its vitality, and the long-loved Matsuba Cafe continues to support the lives of the people of the town today.

Store name: Cafe Matsuba

Phone number: 052-551-0669

Address: 1-35-14 Aichi Prefecture, Nishi-ku, Nagoya City Nishi Ward, 451-0042

Access: 4 minutes walk from Kokusai Center Station on the Sakuradori Subway Line

Instagram: https://www.instagram.com/matsuba1933

*For details on opening hours and closing days, please check the link above.

summary

This time, we introduced a historic coffee shop that branched off from the original shop of Ogura Toast. You can enjoy the owner's special hand-dripped coffee and Ogura Toast Tart, which can only be purchased here. If you're sightseeing in Nagoya, be sure to stop by.

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Written by

Resol Hotels -Chubu- [Kanazawa, Nagoya, Gifu]

Ishikawa

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