What is atmos BLUE Omotesando, the driving force behind sneaker culture?
Omotesando is a place where fashion trends originate. Among the many boutiques lined up, there is "atmos BLUE Omotesando," where sneakers are displayed like modern art. This time, we will introduce the charm of this flagship store of atmos.
Written by
The shop name "atmos" comes from "atmosphere" and we want to be a shop that is as natural as the atmosphere. "atmos" opened its flagship store in Harajuku, Tokyo in 2000. With sneakers as fashion as its theme, the store has a sneaker wall. We promote Tokyo's sneaker culture to the world through collaborations with national brands, exclusive models, test launches and marketing of the latest products.
This service includes sponsored advertisements.
"atmos BLUE Omotesando" is a mysterious blue space that appears on a back street in Omotesando.
Omotesando in Tokyo is a sophisticated area lined with high-end brands and cafes. In one corner of the area, you'll find "atmos BLUE Omotesando," with its bright blue exterior.
The blue that envelops the entire space is the very concept of expressing the other dimensions of dystopia and future travel. Step inside and you'll feel immersed, as if you've wandered into a gallery in a futuristic city.
A unique sneaker shop
atmos BLUE Omotesando stands out even in the cutting edge of fashion. Located in Omotesando, a street culture district lined with glittering boutiques, this store presents another main role in the fashion world: sneakers.
More than just sneakers: A shop where you can experience culture
A fusion of street culture and fashion
The atmos brand has nurtured more than just trends; it is a street culture where music, art, and fashion intersect. This philosophy is embodied in the space of this store, and its greatest feature is that you can feel the culture just by visiting.
The exhibition-like interior design conveys a unique worldview
Rather than being lined up along the wall, the sneakers are displayed like an art museum installation, with each pair shining like a work of art.This is a new shopping experience in a sneaker shop where you can "appreciate" and "experience" rather than simply selecting and buying.
An updated sneaker viewing and selection experience
For example, when you see a model that catches your eye, you can not only pick it up, but also intuitively judge whether it suits you in harmony with the overall space. This feeling is something that you cannot get at a regular shop, and is a unique charm of atmos BLUE Omotesando.
What's so great about atmos BLUE Omotesando? 3 reasons to visit
① Blue art installation decorating the store
"atmos BLUE Omotesando" has reinvented the image of a sneaker boutique. Not only does it highlight the products, but it also invites customers into an extraordinary experience. The store and its exterior truly express a worldview that evokes the future of sneakers.
② A treasure trove of limited edition sneakers and the latest models
This store offers a wide range of limited edition items and collaboration models that are not available at other stores. The culture of "lining up" seen in Japanese fashion culture has also been promoted many times at atmos BLUE Omotesandok.
3. Interior space inspired by construction sites
The shoe wall inside the store was inspired by the single-pipe scaffolding used at construction sites. Further inside, apparel fixtures featuring geometric patterns line the store, creating a futuristic space.
What is atmos? The story behind the brand beloved by sneaker fans
A flag bearer of sneaker culture from Harajuku, Tokyo, spreading to the world
Since the early 2000s, atmos has been a driving force behind sneaker culture from its base in Harajuku, and has become an influential presence on the global street scene, with successful collaborations with global brands such as Nike and Adidas.
A diverse lineup of collaboration items and "connoisseurs' favorites"
The designs of the collaborative items are sometimes radical, sometimes nostalgic, and sometimes futuristic. They all hit the spot to delight discerning fans, and have produced many masterpieces that will go down in fashion history.
Store information, access, and points to check before visiting
Before you visit, be sure to keep the following information in mind:
Business hours, holidays, and access
•Business hours: 11:00-20:00 (may vary depending on the season)
Closed: Irregular holidays (check the official website or social media)
Address: 4-29-4 Jingumae, Shibuya-ku, Tokyo
•Access: Approximately 3 minutes on foot from Tokyo Metro Meiji-Jingumae Station, 5 minutes on foot from Omotesando Station
How popular items are sold and whether numbered tickets are available
When limited edition models are released, advance lotteries and numbered tickets may be distributed. Be sure to check the official Instagram or X (formerly Twitter) for the latest information before visiting.
Atmos is the place to buy sneakers in Tokyo
Atmos is the place to go if you're a sneaker lover or looking for a sneaker boutique in Japan. Located in the heart of fashion, the Omotesando store also offers a wide selection of limited edition models.
Why not try out a new shopping experience at "atmos BLUE Omotesando"?
The shop name "atmos" comes from "atmosphere" and we want to be a shop that is as natural as the atmosphere. "atmos" opened its flagship store in Harajuku, Tokyo in 2000. With sneakers as fashion as its theme, the store has a sneaker wall. We promote Tokyo's sneaker culture to the world through collaborations with national brands, exclusive models, test launches and marketing of the latest products.
The contents on this page may partially contain automatic translation.
Special Features
More
