16 million yen per night! The most expensive sake brewery tour in the world* Luxury sake brand SAKE HUNDRED launches new service to enrich private jet travel July 23.

At 16 million yen per night, this makes the tour package the world’s most expensive sake brewery tour.

SAKE HUNDRED, a sake brand whose brand purpose is "To Fill Hearts and Color your Life" of people around the world, launched the service in cooperation with SKYTREK, a company specializing in planning and marketing private jet tours, to provide consumers with a truly one-of-a-kind sake experience. These tours will visit Kawazu Sake Brewery, the brewer of Hakuso, in Aso.

Tour details here

Private jet Hakuso toast

The trip starts with boarding the jet. Passing through the gate for private jet passengers, guests will enter the aircraft. The Citation Mustang (maximum capacity of 4 passengers) is the world's smallest jet aircraft and can take off and land on short runways, making it suitable for use at many airports in Japan. The Falcon 2000LXS (maximum capacity: 10 passengers) is an environmentally friendly aircraft. It is also equipped with facilities for enjoying food and beverages, and guests will be offered Hakuso as a toast beverage while enjoying the scenery from the sky.

*Some contents may vary depending on the plan.

Hakuso brewing partner Kawazu Sake Brewery

Hakuso is brewed by Kawazu Shuzo, a sake brewery established in Oguni Town, Aso County in 1932. The original sake brewery has existed for about 150 years. The yeast used in brewing Hakuso is Kumamoto yeast, which was created in the area. It produces fresh fruit aromas that evoke apple and muscat. Kawazu Shuzo's third-generation brewer, who strives to create new value while using traditional methods, will give a guided tour of the brewery.

The Aso Caldera and Water

Aso volcano was created about 270,000 years ago and has been active since. Around the caldera, there are vast grasslands that have been maintained by people for more than 1,000 years. Aso's groundwater springs from beneath the cliffs at the foot of the mountains and has become something of a communal resource for people in the area. Water is an important and significant component of sake, and the water used for Hakuso is natural spring water from the headwaters of the Chikugo River, which is part of the Aso Kuju Mountain range. It is soft water with a hardness of 35mg, soft and smooth on the palate. Its subtle sweetness creates a synergy with the sweetness of the rice used in brewing Hakuso. The tour will take guests directly to the caldera to take in the area’s rich nature and the Aso Shrine built inside the caldera.

Pairing dinner and overnight stay at Gekkoju Kurokawa

Kurokawa Onsen is a secluded hot spring located deep in Aso. Its secluded location makes it a gorgeous hideaway with one of the most notable moon views in Japan. SAKE HUNDRED’s lineup will accompany guests to their stay here. Guests can expect great food, great sake and a truly luxury experience surrounded by the sights and sounds of nature. 

Tour Outline

Tour Name: “Tour around Aso, the birthplace of heart-warming sparkling sake”

Tour itinerary: Two days and one night, according to the guest’s choice of itinerary

Places to visit: 

- Kawazu Brewery

- Aso Caldera drive

- A Visit to Aso Shrine

- Kurokawa Onsen (stay at Gekkoju Kurokawa)

- SAKE HUNDRED pairing dinner

Price:

Private Jet (Max. 10 passengers) 2 persons per room: 16,000,000 yen (including service charge and tax)

Private Jet (Max. 4 persons) 2 persons per room: 4,990,000 yen (including service charge and tax)

Without private jet, 2 persons per room: 990,000 yen (including service charge and tax)

*The lineup of sake pairings and guided services by the brand owner differs depending on each plan.
*Other tour details will be adjusted according to the number of guests and their requests.

Travel planning and execution: SKYTREK Corporation, Registered Travel Agency No. 2029 / Regular member of Japan Association of Travel Agents

Tour details page:

Outline of SKYTREK

SKYTREK Corporation provides on-demand connections between Japanese regions and cities, accelerating private and business travel and making air travel more accessible for a new era of mobility.

Company Name : SKYTREK Corporation

Location: 2A KAIS, 6-13-5 Akasaka, Minato-ku, Tokyo 107-0052

Representative ： Keita Nagahori, President

Establishment ： June 30, 2016

Capital ： 50 million yen

Business ： Travel agency, Registered travel agency No. 2029 by the Commissioner of the Japan Tourism Agency

URL ： https://www.skytrek.co.jp/

Outline of SAKE HUNDRED

SAKE HUNDRED is a sake brand that offers unparalleled value, with the brand's purpose of "To Fill Hearts and Color your Life" of people around the world. As a premier global brand, SAKE HUNDRED contributes not only to the taste buds, but also to the spiritual fulfillment of its customers, and aims to help build rich relationships between people. SAKE HUNDRED is committed to providing the physical, mental, and social satisfaction that comes from a superior experience.

SAKE HUNDRED Membership Registration: https://jp.sake100.com/account/register

Outline of Hakuso

Hakuso is a light-colored sparkling sake evoking freshly-fallen snow and featuring a clean, pure aroma. With a gorgeous transparency and sweet flavor profile, Hakuso also boasts gentle, creamy effervescence achieved through in-bottle secondary fermentation..

Product name: Hakuso

Producer: Kawazu Brewery (Kumamoto Pref.)

Content: 720 ml

Price: 30,800 yen (tax included, shipping not included)

Product Detail: https://jp.sake100.com/products/hakuso

Company Profile

Company name ： Clear Corporation (https://clear-inc.net)

Location ：JP Shibuya 4F, 2-4-3 Shibuya, Shibuya-ku, Tokyo

Establishment : February 7, 2013

Representative Director & CEO: Ryuji Ikoma

Capital ：100 million yen

Business Description :

- Operation of Japanese sake brand "SAKE HUNDRED" https://jp.sake100.com

- Operation of "SAKETIMES" (https://jp.sake-times.com), a web media specialized in Japanese sake