Translated by Jay Issei Karslake
Healthy Souvenirs! Pharmaceutical Products Sold At Drugstores (Part 1)
This article introduces popular Japanese medicines and pharmaceutical products that many visitors pick up as souvenirs. This is a must-see article for when you visit Japan!
Written by Koshizuka Misato
Japanese pharmaceutical products are very popular because they are high quality and safe. We'll be introducing to you extremely well-selling pharmaceutical products, popular among travelers in particular, out of the things that can easily be purchased at a drugstore in town.
Ryukakusan Company Ryukakusan Direct 568 yen (without tax)
Ryukakusan Direct (龍角散ダイレクト) is popular because it softens throat discomfort. It's offered in three different flavors - mint, peach, and mango - and controls the bitter taste that's often associated with medicine. The mint and peach ones are powdered stick types that you can drink without water while the mango is a troche type that's made to melt in your mouth like candy.
Netsu Samashi Sheet
Kobayashi Pharmaceutical Company "Netsu samashi sheet" 16 kids use sheets 350 yen (without tax)
Netsu samashi sheet (熱さましシート) is convenient to buy for when you get a fever out of the blue. You stick it on your forehead whenever you have a fever and the moisture in the sheet will absorb the heat, helping you to cool down. Essentially, it reduces your fever by cooling your forehead. It's great because you can use it for toothaches too, or to help cool down your hot body after playing sports.
Hisamitsu Pharmaceutical Company SalonpasAe Regular Size 140 pieces 925 yen (without tax)
Everyone in Japan knows about Salonpas (サロンパス). Salonpas Ae is a compress that you directly stick on your skin. It's popular because it softens pain and dullness in stiff shoulders, sore muscles, or sprains when you stick them on a specific location. It's also characteristic in that it has an ingredient that absorbs sweat, therefore it won’t slip off easily or cause any rashes on your skin.
Kobayashi Pharmaceutical Company New Anmerutsu YocoYocoA 80ml 580 yen (without tax)
Many people love New Anmerutsu YocoYocoA (アンメルツ) because it's good for painful, sore muscles and stiff shoulders. It's not a compressor, but a medicine that you directly put where you feel pain. You can put it on places that are difficult to reach, such as your back. One of the secrets of why it's so popular is that it doesn't stand out like compressors do, so you can use it without those around you noticing.
Kounaien Patch TaishoA
Taisho Pharmaceutical Company Kounaien Patch TaishoA 10 patches 938 yen (without tax)
Kounaien Patch TaishoA (口内炎パッチ大正A) is a treatment medicine that you stick directly in your mouth when you have stomatitis (mouth ulcer) or glossitis (swollen tongue). It's something that you wouldn't have expected to exist up until now. When you stick this sticker type product on the inflamed part, it protects the affected part from irritation and effectively helps to fix it. Reviews stating that it sticks perfectly inside your mouth meaning that the effective ingredients don't leak out, that it doesn’t feel awkward to remove later, and that you don't have to continuously stick it back on, have made it gather people's attention quickly.
Inochi no Haha
Kobayashi Pharmaceutical Company Inochi no hahaA 420 tablets 2,180 yen (without tax)
Inochi no hahaA (命の母) is recommended for women in their 50's and 60's. It provides you with 13 types of herbal medicines and 11 types of vitamins that your body is likely to not have enough of. From the viewpoint of Chinese medicine, it is said to soften most of the uncomfortable symptoms related to the menopause. It's a popular product that's said to reduce sore shoulders, dizziness, irritation, fatigue, and more for women in this age range.
Coverage cooperation: Big Exit (Big Camera Big Exit Shinjuku East exit store)
*All products are prices from November 13th, 2015. Prices may vary depending on the season and store.
Shinjuku East Exit Big Exit (Big Exit Big Camera Shinjuku East Exit Store)
Address: Tokyo, Shinjuku, Shinjuku 3-29-1
Hours: 10:00 - 22:00
Closed: Open all year
Credit Cards: Yes, (VIEW, AEON, JCB, VISA, DC, MASTER, AMEX, Diners, Ginsen, UFJ, MUFG, Tokyu Card, Nicos, Orico, Rakuten, MICARD, TS3)
Other Languages: English, Chinese (there are sometimes staff who speak Thai, Korean, and French)
Nearest Station: Shinjuku Station (JR Yamanote, Chuo/Sobu, Saikyo line, Shonan-Shinjuku Lines, Tokyo Metro Marunouchi, Toei Shinjuku and Oedo Lines, Keio line, Odakyu line)
Access: 5-minute walk from Shinjuku Station East exit
Price Range: Depends on product
Phone number: +81-3-3226-1111
Website: Big Exit Big Camera Shinjuku East exit store (English translation available)