Introducing the apparel specialty store of popular Japanese sneaker shop atmos in Harajuku, Tokyo
Atmos is popular not only for its sneakers but also for its apparel, and its apparel-focused shop, "atmos URAHARA"
Note: Atmos online store does not ship internationally.
atmos apparel specialty store "atmos URAHARA"
This apparel store inherits the style that atmos has built up over the past 25 years, as well as the atmosphere, community, culture, and tradition that have resulted from it. In addition to original apparel, the lineup will include collaborative apparel with partners that have an affinity with atmos.
What is "Ura-Hara"? = It refers to the back street area of Harajuku.





10 minutes walk from Harajuku Station
atmos 26SS COLLECTION
For SS26, a new collection will be released with the theme "Replay: Back to Blue." This season is centered around three themes: retro street culture, retro sports & tech sports, and Heisei retro. Items include an original camouflage pattern, a structured real leather blouson, and real leather baggy pants that can be worn as a set. The lineup embodies the unique atmos worldview, where ruggedness and street style coexist.

Apparel in collaboration with the movie "Paprika"
Release date: Friday, February 20, 2026.
A collaborative T-shirt collection with atmos commemorating the 20th anniversary of the release of the film "Paprika." "Paprika" is a classic animated film released in 2006, directed by Satoshi Kon and adapted from a full-length sci-fi novel by author Yasutaka Tsutsui. This collection features T-shirts with carefully designed prints that capture the vivid colors that are symbolic of the film, such as the main visuals and memorable scenes.
To commemorate this collaboration, a special limited-time pop-up will be held at " atmos URAHARA " from Friday, February 20th to Monday, February 23rd, 2026, and at " atmos Shinsaibashi " from Friday, February 27th to Sunday, March 1st, 2026.
The pop-up will also feature the first ever apparel customization event for "Paprika." (This event will end while supplies last.)

↓Click here for the atmos Apparel lineup. *The atmos online store does not ship overseas.
The shop name "atmos" comes from "atmosphere" and we want to be a shop that is as natural as the atmosphere. "atmos" opened its flagship store in Harajuku, Tokyo in 2000. With sneakers as fashion as its theme, the store has a sneaker wall. We promote Tokyo's sneaker culture to the world through collaborations with national brands, exclusive models, test launches and marketing of the latest products.
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