Nakamura Print Shop’s Flat Notebooks: You'll Want To Use Them Forever!
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How do you choose your notebooks? A notebook that was purchased from a small residential printing shop became a huge topic in January 2016 on Twitter in Japan for being easy to use. That notebook is one of Nakamura Print Shop’s Flat Notebooks.
After the commercialization of the Flat Notebook in 2014, President Nakamura acquired a patent and began selling the notebooks in the Tokyo Metropolitan Government Building, Akihabara, and bookstores in Jinbocho. However, the demand was the same as it was during the previous exhibition.
When he was about to give up, thinking, “This is the result in spite of being a new product we spent our fortunes on…”, a miracle occurred.
A grandchild of the Nakamura Grandpas had used the Flat Notebook and tweeted about how convenient it was to use on Twitter, causing the news to rapidly spread. The company then received several orders, many of which came from design students.
President Nakamura said while smiling, “It was because we had a lot of stock left unsold that we were able to meet such large orders.”
The Flat Notebooks are all made by hand a notebook at a time. To minimize the influence on the environment, the notebooks are made in a way that does not create a large amount of trash. The thoughts placed into the notebooks are brought across by its production process.
Aiming For Better Writability
This is the Chalkboard Compatible Notebook made for elementary school students. The notebooks are made in the same aspect ratio as a chalkboard so that students are able to write everything that their teacher writes on the board. This notebook solves the problem of it being inconvenient to write notes because of the difference in widths between the chalkboard and your notebook.
The Chalkboard Compatible Notebook is a product that the Nakamura Print Shop thought of together with the sixth grade children of class two at Aichi Miyoshi Elementary School. They were, however, unable to print the class’s name on the notebook, instead printing “m.n.e.s62” along with the school’s initials. It’s almost like a secret code.
Originally from Chiayi, Taiwan, I majored in history in university. I'm a history geek and otaku living in an old downtown area of Tokyo. I have worked as a journalist for a Taiwanese business magazine, public relations manager for Mos Burger Taiwan, and as a marketer of American skin products in Taiwan. Currently working as a freelance of writer. Visiting castles in my free time.
As a storyteller, I only write about things that I saw, heard, and researched myself. Every word of my articles reflects what I personally thought and felt.
If you have some time, do read some of my stories.
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