Inspired by Japan? Write For MATCHA!
  • Inspired by Japan? Write For MATCHA!

Inspired by Japan? Write For MATCHA!


Would you like to have your articles published on MATCHA? Our aim is to share with our readers everything that we find inspiring about Japan and make them want to know more about its amazing culture.

Translated by MATCHA

Written by MATCHA

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Do you find Japanese culture inspiring? If yes, then write about it and share it with the world, by having your articles published on MATCHA.

We will explain in this post what kind of articles we create and publish on our website. If you consider writing for MATCHA, please read the following guidelines and send us an original article.

The Features of the Articles Published on MATCHA


Japanese website version

English website version
Visiting The Kyoto International Manga Museum

Chinese (Simplified) website version

This article features a manga museum in Kyoto. It is an institution that hosts an impressive collection of Japanese comics, located in Kyoto, a favorite destination of many visitors to Japan. The English website version reached 1000 Likes on Facebook and was read by people all over the world.

At MATCHA we write articles that inspire readers to want to know more about Japanese culture and come visit Japan. The article above is one example of such articles.


Japanese website version

English website version
How to Eat Sushi - Know It Better than the Japanese!

Indonesian website version
Tata Cara Makan Sushi yang Benar (yang Bahkan Kebanyakan Orang Jepang juga Tidak Tahu)

As the title suggests, this article explains how to eat sushi. It's not just about how to eat sushi, but it also explains in detail how to place an order at a sushi restaurant, how to pay and how to eat sushi without using the chopsticks.

Having read this article, the readers will not feel nervous when entering a sushi restaurant, because they will know what they have to do.

Another thing that we are striving for at MATCHA is to enhance the quality of what travelers experience during their visit to Japan. There are many tourists who may feel too nervous to enter a sushi restaurant, in spite of the fact that they have come all the way to Japan. There are also people who get lost when trying to change trains and lose precious time. The main purpose of the articles on the MATCHA website is to offer the necessary information for travelers to fully enjoy their trip in Japan.

As a MATCHA writer you will be able to do the following:

Bring your own contribution to a better understanding of Japanese culture
1) Show why Japan is a country worth visiting
2) Have foreign travelers enjoy Japan
3) Inspire the travelers to love Japan and its culture

Accomplish yourself as a writer
1) Your article will be available for anyone in the world to read
2) The image of Japan that you transmit and promote will reach readers from all around the world
3) You improve your writing skills and gain experience as a writer, as well as knowledge about the inbound industry

The Writing Process

The articles published on our website are usually created along the following process:

1. Discuss the subject proposal with the editor

The writer discusses with the editor upon the subject of the article, either directly or on Skype. The following criteria are considered when deciding upon a topic.

  • "Is it a place that is worth visiting?"
  • "Is it an experience that can only be enjoyed in Japan?"
  • "Would visitors from abroad want to visit that place or try that particular activity?"

Example 1:

Rejected: "A great Italian restaurant in Kyoto- Le Fromage" → It's hard to believe that visitors to Japan would want to eat Italian.
A different approach: "A Japanese cuisine chef cooking Italian in Kyoto- Le Fromage" → elements of Japanese and Italian cuisine are blended to create a unique taste.

Example 2:

Rejected: "Read all the manga you want! How to use the manga cafe" → people who cannot read Japanese will not be able to enjoy the place.
A different approach: "No accommodation for tonight? Try staying over at a manga cafe"

Are there past articles on the topic on the MATCHA website? If there are, try handling the same topic from another angle.

Past article: "Your First Guide to Sensōji Temple in Asakusa"
A different approach: "Ten Wishes You Can Make at the Sensōji Temple" or "Enjoy the Illuminations at Sensōji Temple"

2. The writer submits the structure of the article, based on the discussion with the editor

3. The writer visits the place and conducts interviews

If necessary, the writer will contact the institution beforehand and ask for permission to feature it in a MATCHA article.

4. Writing the article and having it published

The draft article written based on the proposed structure and the information gathered personally will be uploaded by the writer on the MATCHA website.

5. The editor will check the article, perform corrections and re-writing if necessary

The most frequent corrections performed upon the original manuscript are as follows:

  • The article was not written with consideration toward foreign readers
    For example, the article contains expressions such as "Shōwa 5" or "the danka of the temple" without adding explanations for readers who are not familiar with Japanese culture. 
  • The article lacks important information that travelers would need to know
    The article should not lack information on the price of certain products, on how to reach the places mentioned in the article, or on the availability of support in other languages than Japanese.
  • The article doesn't make sense as a whole
  • The information is too abstract or unfounded

6. The article is published

After receiving a positive feedback from the editors, the article will be published after some days. It is often necessary for the writer to ask for confirmation and permission from the institutions featured in the article.

Other Conditions

  • The writer receives 2000 yen/article (transportation fees included) *for commissioned articles, the compensation will be higher.
  • The article should be 700 - 800 words long.
  • Each article should contain at least eight pictures. (We recommend taking the pictures with a good quality camera.)
  • The writing style should show consideration for Japanese culture and values.
  • The writers should be able to conduct research and interviews on their own. For this reason, in the case of writers who do not speak Japanese as their native language, a minimum N3 level of the JLPT is required.
  • Please submit at least two articles per month.

If you agree to the above conditions, please feel free to submit your article.

For the first time we suggest you submit a trial article written along the following criteria:

  • It should feature a place or an institution that you would like to introduce to the readers of the MATCHA website.
  • The trial article should be 600 - 800 words long.
  • Please insert five to ten pictures in the article. The pictures should be taken by yourself.
  • The article should be written in Word or a similar text editing tool.
  • For the trial article, it shouldn't be necessary to ask for permission from the institution featured.
  • Use the articles published on the MATCHA website as an example and strive to write in a way that inspires the readers to want to visit Japan.

Send Us Your Article

MATCHA English Website Editorial Staff:

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