Translated by Jasmine Nishino
Cross-dressing Maid Café: Akihabara NEWTYPE
Maid cafés are a standard feature of any trip to Akihabara, Japan's anime, gaming and electronics capital. But NEWTYPE offers an experience that can't be found anywhere else.
Written by Reiko Ichikawa
Located slightly away from the busy city center of the Electric Town in Akihabara, approximately 10 minutes from the station, on the third floor of a building there is a slightly unique café and bar.
In Akihabara, there are many thematic maid cafés where girls in maid costumes cater to customers as though they were masters. NEWTYPE at first appears to be a standard maid café, but their most unique trait is quickly gathering attention among the masses.
Surprise! All the maids working in this shop are actually guys! They are all serving customers while cross-dressing as maids.
A Maid Café with Cross-dressing Guys
In Japan, a term to describe men who cross-dress is referred to as otoko no ko (男の娘). It is a word pun that is read as "boy", but written with the characters for "boys as girls".
NEWTYPE is Japan's only "cross-dressing café and bar" where many cross-dressing guys gather and has been in business for six years in Akihabara.
They have been featured several times in Japanese media and some of the maids that work there currently saw NEWTYPE on TV as students and decided to apply for a job there afterwards.
In the store, cute cross-dressing maids attend to you very kindly, and everyone seems to be having a wonderful time together. We must point out though that the maids can only speak Japanese.
The majority of the workers at NEWTYPE are cross-dressers - they dress as maids in the café but are straight males who dress in male clothing outside of work. One of the most important rules to follow when at the café is that you may not ask for the maids personal contact information nor take photos of the maids without their permission. If you follow these simple rules, you can really enjoy your time in the store.