Gummy Candy! A Guide To Japan's Addictive And Popular Sweet Treats

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What kind of gummy candy is sold in Japan? You will find many varieties in convenience stores and supermarkets. Use this guide to make your snacking choice!

Latest update : 2017.07.20

A sweet treat we'd like to recommend to visitors to Japan is gummy candy. Stored in compact packaging and reasonably priced, they feature various flavors for you to enjoy.

In addition to standard flavors like grape and limited seasonal flavors, other varieties contain collagen and lactic acid bacilli, making them not only delicious but also good for beauty and health. As a result, they are a popular snack for office workers.

Go to a convenience store or supermarket and all sorts of gummy varieties will be lined up on shelves. In this article, we’ll introduce you to several of the most popular gummy candy varieties.

** Prices vary by store, so treat the listed prices as a rough estimate.

Mildly Sweet Gummy Candy Where Sourness Is the Main Selling Point

Puré Gummy Series

The candy in the Puré Gummy series (140 to 200 yen a bag) has a characteristically cute rounded heart shape. The powdery coating accentuates the flavor, and when you try one, the sourness will spread throughout your mouth in an instant. The sweetness will also make its presence known as you chew, which is the likely secret to its addictiveness.

Puré gummy candy is all fruit-flavored. The seasonal flavors include tangerine, kiwi and plum, among others.

Infrequently, a few of the candy pieces are star-shaped as well. You’ll be happy to have found such a rare shape as you eat it.

Chibi Sours Gummy

Chibi means “small,” so Chibi Sours Gummy candy is smaller than the regular variety, and has a rectangular shape. They have a sharp sourness, and a characteristically tough chew.

Some packs have only one flavor, while others come in assortments. We recommend the fruit-flavored multi pack, so you can satisfy your craving for many different varieties with one bag for just 220 to 250 yen.

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Written by

chia

Originally from Chiayi, Taiwan, I majored in history in university. I'm a history geek and otaku living in an old downtown area of Tokyo. I have worked as a journalist for a Taiwanese business magazine, public relations manager for Mos Burger Taiwan, and as a marketer of American skin products in Taiwan. Currently working as a freelance of writer. Visiting castles in my free time. As a storyteller, I only write about things that I saw, heard, and researched myself. Every word of my articles reflects what I personally thought and felt. If you have some time, do read some of my stories.

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