Translated by Jelena Kitamura
Felissimo Neko-Bu Goods - Love For Cats Uniting The World!
Written by Osawa Kumi
Felissimo Neko-Bu is a place that makes and sells cat related goods and supports the happy co-existing between humans and cats through many activities such as charity and fundraising.
The time has come to welcome another blooming trend in Japan – the so-called neko-boom (neko = cat), with cat cafes and cat-themed goods popping up all over the country. Perhaps this trend’s vast popularity is best depicted via the recently emerged and widely used word “nekonomics”, denoting all the economic profit that was made thanks to the neko-boom. This trend has spread not only throughout the nation but to the other countries, as well.
Now, if you are a cat-lover and are at loss with where to go to get yourself some adorable neko-goods in this fast-spreading neko-trend, we have just the website to recommend you. Its name is Felissimo, and it is a “neko-lovers’ community” online shopping channel, where the world of neko-goods is waiting for any neko-holic. Curious as we are, we went all the way to Kobe in Hyogo prefecture, to the company’s head office and store.
What are the Original Felissimo Neko-Goods?
The first thing that caught our eye was a hand cream in a lovely packaging. It seemed like any other hand cream you’d find everywhere, but only at first sight! When we took another look at what was written on the case, we saw that its scent was supposed to be “cat’s paw aroma”! Just what kind of an aroma is that?! It is quite difficult to imagine, but, by the sound of it, we are expecting something extremely lovable!
This product is Cat Tongue Oil-Absorbing Sheets (a set of 2 packs with 30 papers each, for 701 yen after tax). Abura-torikami, or oil-absorbing sheets (*1), are an absolute necessity in Japan, where both temperature and humidity levels are very high. Even if you aren’t really happy needing to have that kind of item always at hand, if it were to be this cute you’d probably go around bragging about it and showing it to your friends, now, wouldn’t you?
At Felissimo Cat Department (Felissimo Neko-Bu) you can expect to find numerous exquisite and one-of-a-kind products related to the cat-world. But, what kind of a company is it? What about the people who created this world? What were their desires, what were they aspiring to achieve? Don’t you want to know a bit more about them and their company? Just in case you are intrigued by this peculiar site and the company, we decided to pay them a visit, and ask some questions to their department’s chief, Mr. Matsumoto.
* 1 Aburatori-gami: a thin paper that absorbs (facial and other) skin’s oil when applied to it. Widely used as a cosmetics product.