Onitsuka Tiger Shinjuku East Store - Try The NIPPON MADE Custom Order!

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The Onitsuka Tiger Shinjuku East Store will be opening on June 16th, 2018. Read on to learn about the new Mexico 66 SD items which will be released, and about the special discounts available for visitors from abroad and custom order services.

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「NIPPON MADE」カスタムオーダーも!東京・新宿東のオニツカタイガー新店舗【割引情報あり】

Picture from Shinjuku Complete Guide - Popular Places, Shopping And Dining

In Shinjuku, the East Exit (Higashiguchi) area of JR Shinjuku Station is especially vibrant, always bustling with people.

Compared to the Nishiguchi (West Exit) area, known for its many modern office buildings, the Higashiguchi (East Exit) area is filled with shopping and entertainment spots.

Popular shopping spots such as the drugstore Matsumoto Kiyoshi and the variety store Don Quijote are located just a few minutes walking distance from the East Exit. The whole area is a paradise for those who want to enjoy shopping.

Kabukicho, the largest entertainment district in Tokyo, and Shinjuku Golden Gai, which offers a nostalgic bar scenery, are also located in this area. The Higashiguchi area is an exciting part of the city and many people end up visiting several times.

On Saturday, June 16th, 2018, a street-level store of Onitsuka Tiger will open in this vibrant area. Fashion lovers and those who enjoy shopping will be able to obtain the functional and fashionable Onitsuka Tiger shoes and apparel in this popular Shinjuku area.

Read on to learn all about the access to the new store, recommended new items, and a special discount which is available only in Japan!

Access to Onitsuka Tiger Shinjuku East Store


The new Onitsuka Tiger Shinjuku East Store can be reached very easily, as it is located at a three-minute walking distance from the East Exit of JR Shinjuku Station.


Picture from Shinjuku Complete Guide - Popular Places, Shopping And Dining

The Isetan Shinjuku Store, a well-established department store is right next-door from Onitsuka Tiger Shinjuku East Store, while BICQLO, a joint venture of the fashion store Uniqlo and the electrical appliance store Bic Camera, is located across the street. Visitors can shop here to their hearts' content.

The JR Yamanote Line, which circles the Tokyo metropolitan area, runs through JR Shinjuku Station, so it is easy to reach Shinjuku from other areas in Tokyo. Visitors can easily enjoy sightseeing in Ikebukuro, Akihabara, Shibuya or Harajuku, then board the Yamanote Line, and shop at Onitsuka Tiger Shinjuku East Store.

Onitsuka Tiger Shinjuku East Store - Highlights


The Onitsuka Tiger Shinjuku East Store consists of three floors. Shoes are on the first floor, the high-end NIPPON MADE series occupies the second floor, while items created in collaboration with the Italian fashion brand ANDREA POMPILIO are on the third floor.

All the floors are decorated with a stylish design that is a mixture of tradition and futurism. Visitors will be able to completely immerse themselves in the world of Onitsuka Tiger while shopping.

The Popular Mexico 66 SD and Mexico 66 SD MR in New Colors!

If you visit the new Shinjuku East store, check out the new colors of the Mexico 66 SD and the Mexico 66 SD MR, two shoe models which were released in February 2018 and became an immediate hit.

The new color versions use AmpliFoam, a cushion material used for making running shoes. Make sure to try out the Mexico 66 SD and Mexico 66 SD MR with their improved fitting and comfort at the Shinjuku East store.

「NIPPON MADE」カスタムオーダーも!東京・新宿東のオニツカタイガー新店舗【割引情報あり】

Mexico 66 SD/15000 yen without tax (The special discount is available only in Japan)
Colors: Cream/Green (top), Soft Cream/Peacoat (center), Tai Chi Yellow/Black (bottom)
Size (US inch size/unisex): 4 - 6H, 7H - 10, 11, 11H, 12H and 14

Slim and modern-looking, the Mexico 66 SD is a versatile shoe, which will match any kind of clothing. It goes well with an athletic styling, and if you dress simply, the shoes will stand out in turn.

「NIPPON MADE」カスタムオーダーも!東京・新宿東のオニツカタイガー新店舗【割引情報あり】

Mexico 66 SD MR/16000 yen without tax (The special discount is available only in Japan)
Colors: Cream/Peacoat (left), Peacoat/Birch (right)
Size (US inch size/unisex): 4 - 6H, 7H - 10, 11, 11H, 12H and 14

The Mexico 66 SD MR is for the connoisseurs of fashion. The high-top design will make a strong impression, and it should be worn with clothing that will complement the shoes.

NIPPON MADE Custom Order - Only at the Omotesando and Shinjuku East Stores!


The NIPPON MADE custom order service used to be available only at the Omotesando Store, but now customers will also be able to try it out on the second floor of the Shinjuku East store.

All the NIPPON MADE materials are produced in Japan. Customers can choose everything, from the leather and stripes to shoelaces, and create a one-of-a-kind shoe.

At the Shinjuku East store, there will also be a preorder campaign where the customers can choose new materials coming out this summer, so don't miss it! The campaign will be held from June 16th until July 13th. High-quality materials such as black pasted leather and light-pink full grain leather will be available for order.

To learn more about NIPPON MADE, please read the following article: Entirely Made In Japan! Onitsuka Tiger NIPPON MADE Shop Opens In Tokyo.

Special Discount Service for Visitors from Abroad!

The Onitsuka Tiger stores in Japan offer an exclusive discount service for visitors from abroad.

If you make a purchase over 5000 yen at an Onitsuka Tiger store in Japan, it will be tax-free. In addition, if you present your passport, 5% of the tax-free price will be deducted as well.

Do use these discount opportunities to get your own comfortable and fashionable Onitsuka Tiger shoes from Japan.

The Onitsuka Tiger Shinjuku South Store is also located near the Shinjuku Station East Exit so do drop by if you're in the area.

** For further information about Onitsuka Tiger, take a look at the our Onitsuka Tiger Special Feature page and the Onitsuka Tiger Official Site: OT Magazine

** The tax-free and discount services mentioned in the article is only for visitors from abroad. Please note that this service does not apply to Japanese nationals and foreign nationals residing in Japan.

Photos courtesy of ASICS Corporation.
Sponsored by ASICS Corporation.

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Tokyo, Japan

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