Why Sake?

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The founder entered into the world of sake in 2015 when he started to look for Juyondai, a sake brand from Yamagata. Because of its limited availability, it was (and still is) almost impossible for a normal consumer to buy it.

Latest update : 2023.10.14

He obtained a list of Juyondai's certified distributor sake shops, and started going to those shops. He went to the shops from Aomori to Kyushu according to the list. Obviously, no sake shop was willing to sell Juyondai to him.

However, those shops have excellent selection of sake, and he started buying bottles from those shops. Needless to say, Juyondai may be one of the most difficult sake brands to purchase, but it does not necessarily mean that other sake brands are inferior to Juyondai in terms of taste. Within a few years, he purchased and opened countless number of bottles, and realized that sake really does taste good and different. Even though most of sakes are transparent, the range of taste is almost as wide as wine (red to white).

This is how he stepped into the sake world.

Written by

Story of Sake, Ltd

Yamagata

Story of Sake, provides you with authentic sake experience combined with the local culture of Yamagata. Once you pass the mountain ranges and enter into Yamagata, you will see the untapped nature with local culture well preserved, where prominent “made-in-Yamagata” sake is brewed. In Yamagata, you will visit some of the best sake breweries in the world, know about sake and taste sake, as you visit wineries in Bourgogne. In the evening, you will be having sake pairing dinner – the best way to enjoy sake. Further, a lot of local experiences of your taste – including activities in the preserved nature and warming in an onsen – are waiting for you.

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