Be sure to check it out while you wait before departing! How to enjoy "Japan Mastery Collection," a luxury brand from Japan that promotes regional revitalization, at Haneda Airport Terminal 3

• Table of Contents
• What is Japan Mastery Collection (JMC)?
• What are regional revitalization luxury brands?
• What kind of products does JMC sell?
• Don't miss the unique store design that expresses "Japan"!

What is Japan Mastery Collection (JMC)?

The JMC shop is made up of five zones that combine keywords that resonate with customers and Japanese products.
In the five zones below (Travel/High-quality Daily Life/Hobbies/JAPAN LUXURY/Promotion), you can purchase approximately 400 products, including about 80 original items, curated from a unique perspective from about 30 areas of Japan.

What are regional revitalization luxury brands?

About JMC_JP

About JMC_EN

What kind of products does JMC sell?

A: Travel: Women's/Men's fashion, miscellaneous goods, accessories

The theme will be casual, travel-inspired, and will utilize materials and factories used by overseas luxury brands to develop items that convey the greatness of Made in Japan.

JMC Limited Edition Denim Pants

These denim pants are made from organic cotton, which has the highest level of texture, elasticity, dyeability, and strength compared to all other cottons, and were produced at a factory designated by a certain popular denim brand in Okayama Prefecture. Old-style looms are used to slowly weave the fabric, taking six times longer than usual, so the thread is not stressed and the finished product changes over time as the pants conform to the wearer's body shape the more they are worn, and you can enjoy the ultimate texture. These denim pants feature a silhouette with tuck buttons on the front and selvedge on the sides.

B: High-quality everyday life: Pottery, tableware, and lifestyle goods

We offer traditional crafts that are suited to modern lifestyles and can be used in everyday life to enrich your life.

Blizzard Flower

Mr. Norihiko Kamei, who has obtained the master's degree in the Sogetsu school, is a popular artist who is known for his uniquely Japanese aesthetic sense, which is also seen in flower arranging, tea ceremony, bonsai and miniature gardens, and his perspective of condensing a magnificent world into a small space. The jet-black container has a matte texture, and when you open the lid, feeling the weight of the iron material, a vivid landscape appears before your eyes. This work depicts a landscape by carefully inserting small flowers one by one using tweezers.

C: Hobbies: Appreciation and art

We offer products that will make you feel happy, such as items to enjoy at home or as collections.

JMC exclusive ＜Kobayashi Kobo × Maki Kahori＞ designed Noh mask（SOLD OUT)

We collaborated with a graphic artist to create a modern take on the Noh masks of Iwami Kagura, a traditional performing art that has been handed down for over 100 years in the western part of Shimane Prefecture (Iwami region). We have produced four original decorative masks inspired by stories from the Kojiki.

Maki Kahori: Graphic artist She draws flowers, plants and creatures as motifs, and continues to develop her work into products, videos and space designs from a single painting. In addition to her own creative work, she has collaborated with many artists and companies both in Japan and overseas, and in recent years has been working with Apple Inc. and Adobe Systems Inc., combining digital and analog techniques in her productions. Graduated from Nihon University College of Art in 1992/Studying at the Art Student League of NY

D: JAPAN LUXURY

We will offer products including JMC original products, mainly in collaboration with Japan's leading people (designers, creators, and writers).

JMC Limited Edition Zokoku Lacquer

mastermind JAPAN is committed to MADE IN JAPAN and incorporates Japanese materials, traditional techniques, and the latest technology into real clothes, which are then shared with the world. This tumbler is made with Zoukoku-nuri lacquerware by Sanuki Urushi Sinra, a Sanuki lacquerware company in Sanuki City, Kagawa Prefecture. Incorporating the traditional techniques of Sanuki lacquerware, this JMC original is limited to 20 pieces, created in collaboration with mastermind.

Promotion

The first event after the opening is a special exhibition called "The Bottom of Light" by the "Japanese Arts and Crafts to the World Executive Committee." Mari Hashimoto, who is the head of the preparation office for the Amagisan Museum of Art (Odawara Art Foundation Enoura Observatory), was invited as the curator to exhibit and sell works by six artists who are active at the forefront of the ever-changing world of "crafts." The second event was a fashion project called "Basara" jointly run by Kansai Yamamoto Office Co., Ltd. and our company, which ran until February 27, 2024.

*Basara: A word that describes the trend that was prevalent from the end of the Kamakura period to the Azuchi-Momoyama period, signifying a means of expressing who one was, and the aesthetic sense (fashion) that the people were willing to risk their lives for.

Some of the products on sale are rare or have limited production quantities, so some may be sold out.

Don't miss the unique store design that expresses "Japan"!

Based on the theme of Japanese luxury, the metal bar is decorated with lacquer (red = permanent, white = promotional) and gold leaf, and about 260 pieces (permanent, promotional) of metal are wrapped in cloth, painted with gold powder and covered with lacquer, reminiscent of a dog-shaped yagura. The floor is made of artificial marble reminiscent of roof tiles, expressing Japanese luxury.